Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

JUNE 29, 2022

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Why do you need a customer experience strategy? Credits: Shopify.

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

MARCH 23, 2022

If you want to measure customer loyalty and user sentiment in general, following NPS best practices is a must. There’s much more to NPS than sending users a customer feedback survey. Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. The short answer is YES.

Product Research 98

Product Research Feedback Software Analytic Tools Research Software 98

Usersnap

NOVEMBER 15, 2019

In a nutshell being customer centric means: putting your customers first. It is placing customers at the core of your business and then building everything around it. It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Credits: [link].

User Testing 49

User Testing Feedback Software Research Software Data Visualization 49

UX Studio

APRIL 16, 2019

They also do it to improve the way in which they create and deliver value for their customers. Higher revenue and a greater emphasis on design methods in the early stages of development correlate positively and give design a more strategic position in the company’s overall business strategy. Why is design good for business?

User Testing 96

User Testing Data Visualization Research Software Feedback Software 96

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue. The self-service model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Centercode

FEBRUARY 27, 2020

Maintaining tester engagement is one of the most persistent challenges facing today’s Customer Validation (CV) professionals. More than half of professionals are having issues securing useful feedback. Sharp drop-off in feedback. Incoming feedback is vague or lacks specific detail. Check Your Messaging.

Workshop 64

Workshop User Testing Product Research Customer Experience 64

The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

Feedback Software 132

Feedback Software Customer Feedback User Testing Data Visualization 132

UX Studio: Product Management

MAY 23, 2018

The UX researcher held responsibility mainly for finding user needs (mostly usability wise) and aligning the needs with the business goals. But it does more: it makes the experience easy and informative for the user. We recently wrote an ebook: “Product Managers’ guide to UX design” about our process. User research and ideation.

User Testing 95

User Testing UX Research Software Product Research 95

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Users could of course listen to all of them inside of Spotify. Mock PMM Interview: Market Sizing Learn how to think about things like total ad revenue per user, per year. How many sessions are Android users engaging in every day?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

UX Studio

OCTOBER 18, 2018

But if your user doesn’t get you, all is lost. They think in pixels and communicate with users in a visual language. All in all, the main point here remains that we have to find a way to make our words user-friendly, just like the visual design elements or any other part of a product. You even think in words, don’t you?

UX 101

UX User Testing Systems Review Workshop 101

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

UX Studio: Product Management

NOVEMBER 1, 2019

It is also usually highlighted in the menu which page the user is at. question seems too simplistic, but in many applications, the users don’t get any feedback about what just happened. Applications which do not give a continuous feedback about its status are very annoying to use. Visual hierarchy and user experience.

User Testing 76

User Testing Feedback Software Research Software UX 76

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. You want to reduce the scope of your question to: “What are the things we can change in our behavior or our users’ behavior that might make our customers more satisfied?” Here are five quick takeaways: Narrow your definitions.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Userpilot

MARCH 16, 2023

Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. Link to case studies, customer successes, or user testimonials to prove that your product is worth signing up for. Features/benefits. Contact form. Demo video.

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98

Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. Interested in providing personalized experience across the customer journey ?

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Intercom, Inc.

NOVEMBER 23, 2022

It’s weird, we have all these terms now – customer-funded, indie hacker. It’s all about how to get more leads and customers and how to talk to customers or prospects. You have acquisition, monetization – charging those customers either more initially, more over time, or both –, and retaining those customers.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Engaging content also increases their chances of developing a likeness for your brand.

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Roadmunk

OCTOBER 26, 2017

Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development. Think of Burndown as a more iterative and flexible version of agile that’s heavily influenced by user feedback.

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

Userpilot

APRIL 30, 2021

Look for an agency with expertise in your chosen channel, a solid productized services model, excellent customer service and reasonable prices. With this strategy, you can pay to place ads for your SaaS on massive platforms that already have millions of users. Customer service. Infographics. White papers. Case studies.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Product Innovation Educators

FEBRUARY 1, 2021

Product managers must communicate their ideas to others in ways that are clear and solicit feedback. We evolved from infographics to motion graphics, interactive eBooks, and other visual media. Custom illustrations convert seven times better than stock imagery. Using visuals to help communicate information can be very helpful.

Data Visualization 94

Data Visualization Positioning Strategy User Testing 94

The Product Coalition

MAY 25, 2018

Learn more about the numerous product backlog anti-patterns that can manifest themselves when you try to create value for your customers and your organization. Subscribe to Age of Product’s Brand-New Youtube Channel Now available on the Age of Product Youtube channel : Hands-on Agile Webinar #1 on product discovery anti-patterns.

Webinar 60

Webinar Agile Product Research Customer Experience 60

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

Userpilot

SEPTEMBER 20, 2022

A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Word-of-mouth marketing is a strategy that relies on customers sharing their experiences with products and services with their friends and family members. Increases brand loyalty.

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

Userpilot

JUNE 25, 2021

There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. Product marketing strategy step #2: Define your positioning. Product marketing strategy step #4: Map the customer journey. Your product should be positioned – i.e

Research Software 85

Research Software Analytic Tools Feedback Software Onboarding KPIs 85

Userpilot

JANUARY 26, 2024

TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Start creating your product-led content strategy with customer research to identify their issues. Your content should appeal to your customers at different stages of the customer journey.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

MAY 3, 2021

I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). It stands to reason: why wouldn’t you want to increase the amount of money you make from each of your customers during the time they work with you? Why does LTV matter for SaaS? How do you increase LTV? Conclusion.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Userzoom

DECEMBER 11, 2019

They’ll need to dig deeper and engage with customers and users by implementing a multi-method approach that includes both quantitative and qualitative insights : Customer opinions, attitudes and behavior. A great CX starts with great XD (experience design), and great design requires user research.

Data Visualization 92

Data Visualization User Testing UX Research Software 92