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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? 1 Poor definition of value proposition and feature focus.

Branding 209
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How a multinational insurance company is managing design at scale through a design system

UX Planet

A success story of an enterprise design system establishment, rollout and implementation at a multinational insurance company Managing design at scale, achieving a level of design consistency and quality. Those who are studying or working on a design system can readily recognize the significance of the title.

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Value-Based Growth in SaaS: Definition, Strategies, and Examples

Userpilot

To measure the value you deliver, create a system of relevant value metrics, like NPS or Customer Lifetime Value (CLV). By prioritizing customer value over short-term gains, you can enhance your brand reputation. Develop a value-based metrics system How do you know how much value you deliver to your customers?

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Net Promoter Score Definition: Your Key to Customer Loyalty Insights

Userpilot

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. Through surveys based on the Net Promoter Score system, companies can not only track but also increase the number of loyal customers by examining the data gathered from these Net Promoter Scores.

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Review of Vimeo OTT: The Best Alternatives & Competitors in 2021

The Product Coalition

Vimeo OTT Review & Alternatives Have you been generating video content for a long time? If yes, you’ve definitely heard of Vimeo at some point. OTT Media Streaming IBM Video Cloud is another OTT platform that provides its users a chance to stream high-definition video content at a faster pace. The other disadvantages are: ?

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WalkMe Product Tours: An In-Depth Review + A Better Alternative

Userpilot

Because of its recognizable brand, it is probably the first choice of digital adoption solutions for many companies. WalkMe is definitely your go-to if you are planning to create product tours for mobile users. While there are no public prices, WalkMe reviews from actual users report custom plans of up to $20,000+/year.