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As product managers, we often focus on the development and success of the products we bring to market. Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community.
In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.
72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? That’s where brand health tracking comes in. What is brand health tracking? Think of it as your brand’s pulse check.
Sustainability in Product Development: More Than Just an ESG Initiative Sustainability in product management isnt just about reducing waste. The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty. Impact-driven sustainability wins.
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
A Fresh Perspective on Product Development Anya challenged common assumptions about product development strategy. Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. The key was moving beyond initial assumptions to discover and validate deeper customer needs.
The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Recently, at Hemnet, Sweden’s beloved property platform, she led product development that drove a 130% increase in top line revenues, making it the growth engine of the business.
Tweet This When you consider employee experience to be a product and People Ops to be the product team, this impacts how you frame other teams like recruiting and employer branding. Tweet This The questions they asked in these interviews included: Describe a moment when you felt your professional development was being overlooked.
That’s why brands today need to design a modern customer care strategy that not only addresses their customer’s needs, but also removes effort and frustration. So how do you get started with developing a successful customer care strategy? And do all of this while reducing the ever increasing cost and complexity of customer care.
Listen to the audio version of this article: [link] Overview of the Matrix The Innovation Ambition Matrix, which was developed by Bansi Nagji and Geoff Tuff, considers the newness of the product on its horizontal axis and the newness of the market on the vertical axis. Diversification implies developing a new product for a new market.
This hybrid approach offers tremendous potential for innovation, particularly in the early stages of product development. Their initial focus was on developing algorithms that could effectively analyze textual data and extract meaningful customer insights. However, these early efforts faced significant limitations.
Better Focus, Fewer Distractions A darker interface makes content pop, which is why developers love coding in dark mode on VS Code and GitHub. Branding Adjustments Colors look different against dark backgrounds. Companies often tweak their branding slightly for dark mode to maintain consistency across boththemes.
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No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.
Theyre facing mounting pressure, internal friction, and a big challenge: turning a well-known brand with a faltering product into a focused, outcome-driven organization. WellNest has a strong foundationbacked by a trusted 20-year-old brand and longstanding relationships with employers, employees, and practitioners.
Ive seen firsthand that as soon as ROI enters the UX conversation, ideation flatlines, priorities shift, and front-end development suffers, resulting in a backlog of experience debt. Dont get me wrong; some brands get it and appreciate the behavioural impact of UX and how it can influence meaningful conversion. Enjoyed this?
UX analysis benefits product managers by providing data-driven insights to guide product development decisions and prioritize features. UX research : Conduct usability tests and moderated and un-moderated user tests throughout the product development cycle. What are UX metrics?
Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time. This technology is crucial for developing conversational interfaces like chatbots, which help create seamless and interactive experiences forusers.
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
Developer Controls: Streamlined UI and SQLite support. Custom Toolbar Options: Full Control Over Menus Developers can now fully customize dashboard and visualization toolbars using the revealView.onMenuOpening event handler. Start building custom, scalable, and on-brand analytics today. Axis Title Control: Sharpen data clarity.
Brand Reputation Designing for accessibility signals inclusivity and social responsibility. This strengthens your brands reputation and fosters trust with users, particularly those in marginalized groups. Axe: A browser extension and API for identifying accessibility issues during development.
Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. This stream guides the product discovery and delivery work and leverages development insights.
Previously, she was a senior director of product at Big Health, a product marketer at Dropbox, and designed youth advocacy campaigns with major brands like H&M and 3M that engaged millions of young people. For more from Hilary, check out her newsletter , and follow her on X and LinkedIn. I love managing people.
Pricing Negotiations 🎯 Develop and execute effective negotiation strategies that align customer expectations with your profitability goals. Don't miss this brand new webinar! Continuously assess market trends, customer behavior, and competitor strategies to make informed pricing decisions that drive business success.
He walks through real-world workflows using tools like Midjourney and Cursor to prototype complex interactions, re-create brand assets, and explore creative directions faster than ever.
Take a moment to observe any industry or segment and identify a few brands or products you’re familiar with. Is there a particular brand that stands out in delivering a superior experience? It’s essential to continuously assess these factors throughout your product’s lifecycle, from development to ongoing management.
Marketing Teams For Marketing, open text analysis reveals how customers perceive your brand, product, and services. Whats resonating with our brand, and where should we double down on our efforts? It also identifies pain points and critical factors that influence purchasing decisions. Continue Reading Want to continue reading?
Bryan will teach how to develop a culture of accountability so that all members of the organization are equipped to handle customer concerns and offer quick resolutions. Why employee empowerment is a proven ROI and will create lasting customers of your brand. After the call, you've probably popped a blood vessel.
Just as the standardisation of brands through corporate brand guidelines once signalled the end of exploration in advertising agencies, the standardisation of user interfaces through unified patterns and design systems now marks a similar trend in digital product design.
Learn about delta testing Resources By Type ïª Blog ï Ebooks & Guides ï¬ Events & Webinars ï Case Studies ï Podcast Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? What Is Persona Development?
This could involve developing new offerings or enhancing existing products to meet customer needs. Develop a Communication Plan Clearly communicate the decision to customers, partners, and internal stakeholders. Moreover, platform strategies have been linked to increased brand awareness and customer engagement.
Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. In marketing, they can gauge brand awareness, assess advertising effectiveness, or understand customer preferences.
Want to get your app development project off the ground? Arkenea is a trusted, app development firm with 13+ years of experience. The only way to truly figure out the ratio between iterative app development based on feedback and vision is to have a broad vision. The brand & tone of voice? The product experience?
The problem is that users unconsciously develop everyday financial behaviors and decision-making patterns that can collide with cognitive biases, like loss aversion and mental accounting. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact. sustainability, community support).
Key Strategies for Product Success in Mid-to-Large Companies For product managers in larger companies, effective product development hinges on balancing customer demands with internal capabilities. Increases Stakeholder Confidence Executives in larger organizations are often concerned with ROI and risk management.
Effective strategies for mitigating AI security and compliance risks As organizations rapidly adopt AI technologies—especially large language models (LLMs) like those offered by AWS Bedrock —it's crucial to integrate security measures throughout the software development lifecycle (SDLC).
This could stem from user experience, brand identity or the unique perspective you offer. When developing your product marketing strategy, remember: Create stories that are easily “reTELLable.” If you’re struggling to differentiate on product, consider other ways you can stand out in the minds of your customers.
For example, let’s say your team is developing new project management software for small- to medium-sized businesses. This means using the welcome survey discussed above to learn what users expect from your brand. A deep sense of loyalty to your brand ! Determine user roles to tailor their experiences. The result?
When customers believe that a company is building with them in mind, they invest in the product and the brand itself. A team with varied backgrounds and lived experiences can uncover blind spots, challenge assumptions, and develop products that serve a broader audience. Diverse teams create products that reflect the real world.
Leaders across industries are recognizing this and moving fast to prioritize data democratizationensuring data is accessible to everyoneas a foundation of their SaaS development. Solutions like Reveal achieve this with a fully branded, SDK-first approach, enabling smooth integration into your applications.
User Experience : Insights should appear directly inside your product, matching its branding and workflows. Teams can independently explore metrics, align on performance, and respond quickly without burdening developers with repeated custom report requests. Slow dashboards or unresponsive queries quickly erode user trust.
So, instead of building a custom dashboard from scratch, your developers can use these libraries and integrate dashboarding capabilities into their applications quickly and efficiently. To do this, your developers and product teams will have to consider several factors when evaluating potential libraries.
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