Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. Study successful products from international markets to see if you can replicate their success in your local market. Let’s get into it!

User Testing 85

User Testing Data Visualization Feedback Software Research Software 85

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. Product management need to know the story so they can go back and talk to their customers and teams.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator. Mixpanel has a very recognizable brand and color purple.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

SEPTEMBER 4, 2023

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The four actions open up new value-cost frontiers by helping companies disentangle the trade-off between differentiation and low cost. Imitation is difficult due to new capabilities and branding. Entirely new markets can be born.

Analytic Tools 61

Analytic Tools Data Visualization Feedback Software User Testing 61

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. Product service management vs product management.

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Userpilot

AUGUST 3, 2022

A brand messaging strategy is an approach chosen by a brand to increase its awareness and boost adoption. A good messaging strategy should have a clear goal, differentiate your brand from the competition, provide personalized messages for a specific audience, and tell the brand story at each stage of the customer journey.

Research Software 89

Research Software Feedback Software Messaging Reporting Tools 89

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

BrainMates

DECEMBER 12, 2019

More and more companies and brands are defining their purpose and using it as a guide to how they do business. For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

Userpilot

SEPTEMBER 4, 2023

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The four actions open up new value-cost frontiers by helping companies disentangle the trade-off between differentiation and low cost. Imitation is difficult due to new capabilities and branding. Entirely new markets can be born.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

JULY 27, 2022

In the introduction stage, marketing efforts should aim to create a unique brand identity and generate a buzz that attracts new users. Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition.

User Testing 86

User Testing Feedback Software Analytic Tools Research Software 86

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. What is a product launch?

Product launches 78

Product launches User Testing Product Research ChatGPT 78

Userpilot

SEPTEMBER 14, 2022

Successfully launching a product requires proper planning which usually follows specific steps and checklists. Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Consideration stage At this stage of the product funnel, prospects start considering the product as a solution to their problem.

Analytic Tools 78

Analytic Tools Data Visualization Research Software Onboarding KPIs 78

Userpilot

AUGUST 29, 2021

With cross-platform tracking, real-time analytics, powerful behavioral analytics , enterprise-level security measures, and solid customer support, Amplitude Analytics is a powerful analytics solution designed to meet the requirements of modern-day product and growth teams. Heap tells you all about what a customer is doing within your product.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

The Product Guy

MARCH 2, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Mind the Product

DECEMBER 24, 2019

Despite all the political, social and ecological upheavals in 2019, it’s been a busy and successful year for Mind the Product, not to mention the evolving product management community we aim to support. We learned so much at each event and can’t wait to do it all again in 2020. Hitting New Locations.

Travel 101

Travel Agile Download Framework 101

Userpilot

FEBRUARY 9, 2023

An efficient strategy helps users overcome feature blindness and improves their confidence in using your product to drive adoption and retention. Start creating your product communication plan by setting actionable goals. Differentiate UI patterns based on the goals. Add CTAs to your messages to prompt user engagement.

Analytic Tools 82

Analytic Tools Customer Experience Product Research User Testing 82

Userpilot

JULY 6, 2023

If you’re on this page, chances are you’re looking for the best SurveyMonkey alternatives for product managers, HR leaders, or even healthcare professionals. Design surveys to match your brand aesthetics. The pricing differentiation is based on the number of Monthly Active Users (MAUs) your company has.

Data Visualization 84

Data Visualization Embedded Analytics Analytic Tools Feedback Software 84

Userpilot

MAY 3, 2023

However, their pricing plans are limited and you get the UserGuiding branding in the lower plan. The tool enables users to create product experiences and collect user feedback. They also don’t have a dedicated customer success manager, and you can’t really customize your flows. What is UserGuiding best for?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

MAY 8, 2023

So it’s really an MVP tool for a simple product tour. UserGuiding is a product adoption tool that helps companies to create interactive user guides and in-app walkthroughs to onboard, engage, and retain their users. They also don’t have a dedicated customer success manager, and you can’t really customize your flows.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Mind the Product

MAY 6, 2020

Here, the agency’s UX and Content Strategy Manager Nicola O’Connor and Senior Designer Daniel Cullinan talk us through their process. At William Joseph , a creative agency in London, our mission is to design products, services, and brands for organisations working for positive change, such as charities and academic and research institutions.

User Testing 93

User Testing Data Visualization Product Research Research Software 93

Userpilot

MAY 4, 2023

With UserGuiding, you can create product experiences completely code-free. However, its price plans have stingy feature limits and the lowest price plan comes with UserGuiding branding. They also don’t have a dedicated customer success manager, and you can’t really customize your flows. What is UserGuiding best for?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Mind the Product

SEPTEMBER 23, 2019

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. Language learning app Drops primes users with its key differentiator – bite-size lessons that take only five minutes (stimulus). Setting Context for What’s Ahead.

User Testing 108

User Testing Research Software Customer Experience Reference 108

Userpilot

MAY 30, 2023

Typically, SaaS Product Managers consider Whatfix for the following reasons: they want to improve their user onboarding, they need product adoption and want to measure their user feedback. Userpilot Features & Events dashboard Userpilot is a comprehensive digital adoption platform (DAP). What is Whatfix best for?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Customer Feedback 52

The Product Coalition

MAY 3, 2021

This competitive analysis will include: Differentiators: What features or experience are they offering to customers that makes them unique in the market? Weaknesses: What do your competitors lack in their strategy or product experience, and where are they behind? Are there enough people on your team to build the new product?

Product launches 124

Product launches Feedback Software Research Software User Testing 124

Userpilot

JUNE 27, 2023

Userlane is a code-free digital adoption platform that allows you to create in-app interactive content to guide new users and increase product adoption. Userlane for product adoption Userlane brands itself as a digital adoption platform so no surprise that it comes with powerful features to drive product adoption.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization User Testing 52

Userpilot

MAY 8, 2023

Typically, SaaS Product Managers consider UserGuiding for the following reasons: they want to improve their user onboarding, they need product adoption, and would also be able to measure their user feedback. They also don’t have a dedicated customer success manager, and you can’t really customize your flows.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

MARCH 1, 2023

Using tools, non-technical people such as product managers or customer success managers can collect and analyze user feedback at scale, without having to rely on developers. You can use survey templates out of the box, customize them to fit your brand and UI, and trigger them contextually using segmentation.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

MAY 4, 2023

Typically, SaaS Product Managers consider Appcues for the following reasons: they want to improve their user onboarding, they need product adoption, and want to be able to measure their user feedback. Track UI engagement with Events Explorer which allows you to tag elements without coding. What is Appcues best for?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

MAY 30, 2023

Typically, SaaS Product Managers consider Whatfix for the following reasons: they want to improve their user onboarding, they need product adoption and want to measure their user feedback. Customize the design of the surveys with CSS and make sure they are aligned with your brand colors and style.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Customer Feedback 52

Userpilot

DECEMBER 5, 2023

Intuitive and visually attractive products also boast higher adoption rates, and this trans lates into higher user satisfaction and, consequently, retention. Good product design makes customer acquisition easier as well. Finally, well-designed products are easier to support for both the organization and the customers.

User Testing 67

User Testing Data Visualization Product Research Feedback Software 67

Mind the Product

SEPTEMBER 23, 2019

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. Language learning app Drops primes users with its key differentiator – bite-size lessons that take only five minutes (stimulus). Setting Context for What’s Ahead.

User Testing 96

User Testing Research Software Customer Experience Reference 96

Userpilot

MAY 30, 2023

Typically, SaaS Product Managers consider Whatfix for the following reasons: they want to improve their user onboarding, they need product adoption and want to be able to measure their user feedback. So it’s really an MVP tool for a simple product tour. What is Product Fruits best for? tracked events).

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Mixpanel

FEBRUARY 5, 2020

For this installment of “Metrics That Matter,” we spoke with Rohit Gossain, Head of Data Products and Platforms at Shutterfly , a leading retailer and manufacturing platform for personalized products and communications. The Shutterfly brand brings photos to life through its photo books, gifts, home decor, and cards and stationery.

Analytic Tools 66

Analytic Tools Reporting Tools Data Visualization Customer Experience 66