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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

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Sales Technology: 3 Trends You Need to Know

Intercom, Inc.

More than ever, companies are adopting sales tools that allow them to meet their prospects at the right time, leverage sales intelligence to meet them in the right context, and easily integrate with other tools to effortlessly deliver a seamless sales experience. Streamline workflows with better tools (not more tools).

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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

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How customer expectations are rising – and what to do about it

Intercom, Inc.

Our recent report showed that while 73% of support leaders say customer expectations are increasing, only 42% of them believe that they’re actually meeting those expectations. Does it meet my expectations and needs? We continue to work to staff our chat in order to help meet our customers needs.”. Pretend you’re a customer.

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A Brief Guide to Product Discovery

Roman Pichler

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Meeting users and customers, at least in form of a video call, not only helps you validate your assumptions and develop new ideas. What makes the product stand out? How will it differ from competing offerings? What are its business goals?

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14 User Behavior Trends For SaaS in 2024

Userpilot

Analyzing user behavior can help you understand how users perceive your product and brand. 14 user behavior trends for 2024 To keep your SaaS platform engaging and attractive for users, it’s important to meet user expectations. 60% of consumers say they’ve purchased from a particular brand solely based on its services.