The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? While it is a senior position, there are numerous career paths, such as Group Product Manager (GPM) and Principal Product Manager (PPM). What Does A Group Product Manager Do?

Product Management 52

Product Management Product Manager Certifications User Testing 52

Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

Alchemer Mobile

MARCH 16, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. There are three focus areas for brands to prioritize in order to win in 2021 and beyond: Focus on retention, not acquisition.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Userpilot

MAY 20, 2024

Customer advocates drive customer acquisition via WOM , bolster brand reputation and visibility, and can offer valuable insights to improve the product. Examples of customer advocacy programs include brand ambassador or affiliate programs. First, they help you increase your brand visibility and acquire new customers.

Analytic Tools 105

Analytic Tools Feedback Software Customer Feedback Customer Experience 105

Userpilot

APRIL 29, 2024

TL;DR Segmentation is a process of grouping customers by shared characteristics. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Psychographic segmentation groups individuals according to their lifestyles, interests, and personality traits. Let’s dive in!

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

SEPTEMBER 18, 2020

. …but it also leads to efficiency gains every time a new user falls into your runner – which means you’re basically building a user adoption flywheel if you see onboarding as continuous education loop. Here’s some proof I’ve collected from Facebook groups only: How many times can you spot the word ‘hate’?

Onboarding KPIs 105

Onboarding KPIs Education Analytic Tools Feedback Software 105

The Product Coalition

JANUARY 26, 2024

That’s why writing with learning in mind can be an effective tool for your education. We also want to make sure that as a contributing writer, your time and investment in writing educational material is getting an above-average return. Read more ] Community Learning — Not Brand Marketing.

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Article Reporting Tools Education Definition 115

The Product Coalition

MARCH 3, 2024

Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. This powerful approach isn’t just about making educated guesses; it’s about leveraging data, AI, and advanced analytics to gain actionable insights that fuel smarter marketing decisions.

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Data Visualization Analytic Tools Marketing Customer Experience 114

Userpilot

MAY 20, 2024

Offer educational resources like guides and webinars to help users maximize product value. Foster an online brand community to increase loyalty and create competitive advantages. How to improve customer retention: Userpilot’s customer education through webinars. This leads to greater satisfaction , loyalty, and retention.

Data Visualization 105

Data Visualization Embedded Analytics Analytic Tools Customer Feedback 105

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

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Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Product Innovation Educators

JANUARY 30, 2023

Emily is now a customer experience strategist for Landor & Fitch, the New York-based brand and design group. We spoke with program coordinators, facilitators of the program, participants, doctors, health educators, and nurse educators. Previously she was a marketing specialist for Accenture.

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User Testing Education Customer Feedback Product Research 93

Lenny Rachitsky

JUNE 13, 2024

Recognized by the Academy of Management and listed in the Thinkers50 Hall of Fame, Jeffrey also serves on several corporate and nonprofit boards, bringing his expertise to global audiences through seminars and executive education. Create a powerful brand. Some takeaways: The 7 rules of power Get out of your own way. Break the rules.

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Seminar Data Visualization Analytic Tools Research Software 67

Product Talk

JANUARY 24, 2024

As always, Tools of the Trade is intended to be educational and does not constitute an official Product Talk endorsement of any of the tools that are mentioned. At that time, she was looking for people who had used radios or walkie talkies in their work to participate in focus groups.

Research Software 212

Research Software Feedback Software User Testing Customer Experience 212

Userpilot

APRIL 3, 2024

Miro’s Resource Center excels with interactive guides that offer hands-on learning and showcase their educational commitment. Userpilot enables structured, navigable resource centers through modular grouping and customization options. These personas should encompass their motivations, challenges, and “ jobs to be done.”

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Alchemer Mobile

AUGUST 27, 2020

We wanted to know how technical the average product manager is, how PMs define “technical,” and where they go for continued education. Today’s consumers have a desire to provide helpful insight for the brands they interact with, especially through mobile channels. The fan group’s experience is just the opposite.

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User Testing Product Research Feedback Software Data Visualization 246

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as eBay, CNN, Viacom, Capital One, JetBlue, Arby’s Postmates, Zillow, Norwegian Cruise Lines, Safeway, Sonic, and more. Mobile in-app feedback tools & solutions. Apptentive.

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Feedback Software Data Visualization User Testing Customer Feedback 236

Userpilot

MAY 27, 2024

Loyalty segmentation is the process of dividing customers into distinct groups based on their loyalty and engagement levels. This loyalty translates into repeat purchases, subscription renewals , and brand advocacy. Loyalty segmentation is a segmentation method where customers are grouped based on their loyalty behaviors.

Data Visualization 105

Data Visualization Product Research User Testing Customer Experience 105

Userpilot

OCTOBER 29, 2023

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. This also increases the WTP.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

JANUARY 9, 2023

Implement proactive customer support paired with customized educational resources to provide personalized solutions to user issues. Your primary goal here is to identify trends in different groups of customers and build segments for each identical group. Retain customers with customized educational resources.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. 60% of consumers say they’ve purchased from a particular brand solely based on its services. Personalized experiences are becoming the industry standard 71% of consumers expect personalization from brands.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

UX Planet

FEBRUARY 1, 2024

The app will also provide news and educational content on investments, maturity details for FDs and RDs, and statistical spending insights. Source: Radhakrishna Aekbote Competitors SWOT Analysis Mint Intuit Strengths: Established brand with trust. QuickBooks Strengths: Established a brand with a user-friendly interface.

Analytic Tools 91

Analytic Tools Data Visualization Research Software Reporting Tools 91

Innovatemap

JUNE 27, 2023

We believe in the transformative power of education. There are so many educators who played a meaningful role in my journey to becoming a product marketer,” said Maria Otteson , Senior Product Marketer. It’s a privilege to give back by helping teachers see the reality of what their students can do with their education.”

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

Mind the Product

JULY 14, 2020

Since this episode first aired, Nandini has stepped down from Sleeping Giants and has also launched Check My Ads , a brand safety consultancy. Brand reputation. So right now, the way that this system is built is designed by default to benefit these hate groups and organisations. Moral ethics. Quote of the Episode. Related Links.

Feedback Software 102

Feedback Software Customer Experience Product Research Technical Review 102

Product Management University

FEBRUARY 12, 2024

As a product marketing manager, the most valuable thing I did for our worldwide sales team was educate them on the market segments where demand for my product was highest. Think Outside The Box and Try Something Different In my first product marketing job, our company had a system extensions group. It’ll tarnish our brand.”

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Product Marketing Marketing Customer Experience Differentiation 148

The Product HQ

JUNE 1, 2024

You need to communicate with different groups in different ways. You must also have a thorough understanding of how to market, brand, and launch your product most successfully. Again, the best way to build these specific types of skills is through education. Failed product features and functionalities.

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Artificial Inteligence Analytic Tools Research Software Feedback Software 98

Userpilot

MARCH 28, 2022

While content marketing focuses on using engaging content strategies to educate and attract prospects, product marketing focuses on using product experiences to convert prospects to consumers. The main focus of content marketing is to educate, entertain, and engage users with content that is of high value to them. Source: Userpilot.

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Gainsight

FEBRUARY 13, 2024

Dive deep into your needs and obstacles with a small group of peers during our Community Connect roundtable breakouts. For Customer marketing teams, drive customer engagement for upselling and cross-selling, build brand awareness and pipeline with your online community, and create a more seamless customer experience.

Customer Experience 52

Customer Experience Customer Feedback Education Events 52

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

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Feedback Software User Testing Data Visualization Product Research 179

Product Innovation Educators

APRIL 10, 2023

After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. We asked consumers, “Which brand do you want to solve this?”

User Testing 92

User Testing Healthcare Product Research Artificial Inteligence 92

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Find your brand positioning. Brand identity is the first detail that you need to nail down. Keep engaging on social media.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Gainsight

MARCH 15, 2024

For most businesses, you already have a thriving community of interested and engaged customers around your brand—and harnessing your existing resources and relationships can power up a thriving community almost overnight. This is exactly what happened at HoneyBook, the client flow management platform empowering independent businesses.

Customer Experience 52

Customer Experience Customer Feedback Data Visualization Webinar 52

Userpilot

MAY 7, 2024

Use walkthrough software to create flows that educate and encourage users to complete tasks. Style it to match your brand. Due to its versatile nature, Notion has different user groups. To cater to each of these groups, Notion decided to use branched onboarding instead of a generic onboarding flow.

Feedback Software 105

Feedback Software Analytic Tools Reporting Tools Customer Communications 105

Userpilot

APRIL 28, 2023

Educational resources in multiple formats, like recorded webinars, interactive walkthrough replays, etc., Product and new features announcements You must consider core elements when announcing products and new features and offering educational resources for such releases while creating a knowledge base.

Analytic Tools 95

Analytic Tools Feedback Software Research Software Data Visualization 95

Mind the Product

MAY 13, 2020

Everyone understands that if you’re having a group discussion diversity is strength, the more ideas we get the better, and they’re very curious and wonderful – as long as it’s not about anything they care about. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience.

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Agile Feedback Software Product Research Software Review 174

Userpilot

JULY 18, 2022

Customer loyalty measures the likelihood that a customer will do repeat business with you because they love your brand. But loyal customers buy because they’re committed to the brand. Use secondary and tertiary onboarding to keep educating existing customers and driving more value. How to measure customer loyalty.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Mind the Product

DECEMBER 17, 2019

Taking a break from the always entertaining/sometimes informative podcast Jake & Jonathan (formerly known as The Product Breakfast club, which he co-hosts with Jake Knapp), AJ&Smart CEO Jonathan Courtney joined us to chat about Design Sprints, workshops, and how to get groups of people collaborating. Quote of the Episode.

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Workshop Product Research Entertainment Consulting 92

Userpilot

JANUARY 29, 2023

They drive up customer loyalty and retention, turning customers into avid brand ambassadors. Loom and Tolstoy educate new customers on how to use their product with in-app video tutorials. The school contains valuable educational resources to serve people before they become customers. Consider a few of them.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Data Visualization 98