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The Art of Naming: How To Overcome Challenges in Naming Products, Services, and Companies

The Product Coalition

How long does it take to name a baby? And how do you go about exploring options and choosing a winning name? But naming a business, product, or service shouldn’t feel so personal, should it? When I help teams through this process, I employ a few methods to get the group back on track, which you can borrow for your own work.

Naming 78
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Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 141
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The Enduring Obsession: Big Brands and NFTs?—?A Tale of Hope and Uncertainty

The Product Coalition

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

Branding 115
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3 vanished U.S. brands whose businesses live on in the Japanese market

freshtrax

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.

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3 vanished U.S. brands whose businesses live on in the Japanese market

freshtrax

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.

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How Can CRM Marketing Help Predict A Customer’s Needs?

The Product Coalition

In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Here’s how: 1.

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Why Are Product Managers Moving Away From Focus Groups?

The Accidental Product Manager

Focus groups are the way that product managers used to find out how customers felt about their product Image Credit: RSNY. There are number of different ways to go about answering this question and testing our product development definition, but one way that we’ve all be using for a long time is the veritable focus group.