Remove Branding Remove Inbound Remove Naming Remove Tools
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Intercom’s product principles: Creating personal products by design

Intercom, Inc.

Whether we’re creating tools that improve personalization or strengthening our privacy and security, Intercom has always been committed to bringing a personal touch to every change we make to our product. Our mission – the change we want to create – is to make internet business personal. A simple example? Add elements of delight.

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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. While it can be expensive and difficult to build these free tools, it pays back in many ways.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. They allow companies to reach broad audiences and increase brand awareness. First, MLG helps increase your brand awareness and visibility in the market. Marketing-led companies: Semrush.

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In-context or out of touch: The future of online customer service

Intercom, Inc.

Efficient, personal support is the name of the game when it comes to closing this gap. By adding in-context support to your tech stack, you can turn your support team into a significant value driver – without making investments in numerous tools or increasing your headcount.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

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What is Marketing Research? Examples and Best Practices

Userpilot

Primary market research gathers specific data directly from the target audience using tools like surveys and focus groups, while secondary market research utilizes existing data from various sources to provide broader market insights. Market research uses primary market research as an essential tool. What is primary market research?

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Dialpad’s Dan O’Connell on how an all-in-one support approach can drive revenue

Intercom, Inc.

Most companies end up with a variety of tools that don’t really play nicely with each other. Messaging has become a really quick, easy way to engage with brands. “There are all these different mediums you can leverage to interact with people or brands. Reduce the complexity of your tech stack. We use it, we love it.