Intercom, Inc.

APRIL 18, 2019

Over the past four years, the number of Customer Success Managers (CSMs) in the industry has increased 400%. Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday. In the early days, if an outbound call [asked], ‘Who runs customer success for you?’

Outbound 112

Outbound Customer Experience Education Airlines 112

Usersnap

FEBRUARY 14, 2023

This part outlines the methods you’ll use to mobilize your brand. While creating a SaaS go-to-market strategy and distribution plan, ask yourself: How can I best share my value proposition with my target audience? Will I focus more on inbound or outbound sales, or both equally? Evaluate the following: What are my overall goals?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Marketing and sales both have a more traditional funnel approach and generally a higher cost of acquisition.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 4, 2022

Transactional model: The transactional sales process requires a few sales reps for potential customers who are hesitant to pay the price of your product. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

AUGUST 23, 2023

Value chain management consists of managing, monitoring, and optimizing all discrete activities that contribute to the customer value chain. Value chain analysis must factor in primary and support activities, probe customers to uncover insights, and incorporate feedback during product development and quality control processes.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Intercom, Inc.

DECEMBER 3, 2020

For this virtual panel, we’ve gathered the team that made it happen: Thomas Creighton de Farias – Senior Product Education Producer. Lucas Souza – Engineering Manager. Alex Potrivaev – Senior Product Designer. Nicole Garrison – Product Marketing Manager. Alex: I’m Alex.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? This is episode four of Scale , a brand new podcast series on moving from startup to scale up. Reps manage the entire sales process from start to finish. Using data to drive outbound sales.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Userpilot

SEPTEMBER 19, 2023

The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. Top-down funnel Top-down funnels are usually built from a combination of outbound sales and account-based management.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Reporting Tools 105

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Intercom, Inc.

DECEMBER 20, 2018

Maybe it’s your sales strategy or your product, but often it’s the first experience the user has with your brand. Sujan: Mailshake is an outbound sales tool. I actually started it more for marketers; my background is in SEO, and then doing that the longest time and I did a lot of outreach. Sujan: Absolutely.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Email marketing.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Andrew Chen

MARCH 18, 2019

However, the better observation is that if you are starting a brand new company, then you have the opportunity to both pick the idea — and have a hypothesis about product/market fit — as well as to pick its growth strategy at the same time. Product/market fit could be a lot better. Stay outbound.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Userpilot

FEBRUARY 25, 2021

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

Research Software 91

Research Software User Testing Outbound Marketing 91

Andrew Chen

MARCH 18, 2019

However, the better observation is that if you are starting a brand new company, then you have the opportunity to both pick the idea — and have a hypothesis about product/market fit — as well as to pick its growth strategy at the same time. Product/market fit could be a lot better. Stay outbound.

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). You can then convert them to be brand promoters and improve your Customer Lifetime Value (LTV).

Feedback Software 68

Feedback Software Customer Experience User Testing Research Software 68

Userpilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. What job do they need to get done with your product? Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster? Paid digital ads.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 17, 2022

John isn’t your average product manager. In his twenties, he stumbled through a number of quirky jobs – from working in a kids TV show to touring the US with a van with friends and creating an obscure bartending video game – until eventually, he got into product management. Stumbling upon product management.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151