The Accidental Product Manager

JULY 12, 2021

Pop-up product managers have to be quick on their feet Image Credit: Metropolitan Transportation Authority of the State of New York. As product managers we are always being told that we need to better understand our customers. In the world of retail products this is especially true. This is no small market.

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UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. The market will judge.

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The Product Coalition

JULY 27, 2021

Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s. GM’s goal was to preserve some of the low-end markets that Japanese brands were gaining, but they never considered the Saturn a winning move to dominate that segment. How can you make that stronger?

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Product Strategy Strategy Differentiation Customer Feedback 147

The Accidental Product Manager

NOVEMBER 15, 2021

However, if some very smart product managers have their way, in the future you might be seeing driverless cars whizzing around. This is all brand new stuff, but there have been a number of very large investments being made in companies that make robotic delivery vehicles that are driverless. Groceries That Come To You.

Reporting Tools 65

Reporting Tools Product Research Product Management Product Manager 65

The Accidental Product Manager

AUGUST 27, 2018

Over at General Motors, their product managers have been hard at work trying to come up with ways to change their product development definition and get more people to select Cadillacs when it comes time to buy or lease their next car. If this works, it’s going to look good on somebody’s product manager resume.

Product Management 66

Product Management Product Manager User Testing Transportation 66

The Accidental Product Manager

APRIL 27, 2020

As product managers, it is our responsibility to use our product development definition to create products that our customers will want. With a little luck, they’ll discover our products, decide to buy them, and then place an order. How Product Managers Are Going To Compete With Amazon.

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PMLesson's Ace the PM Interview

MAY 19, 2020

Product Management is notoriously difficult to get into. This challenge is especially augmented for those just graduating from college with minimal exposure to product management. Thus, companies have developed entry-level product management roles, known commonly as Associate Product Management (APM) roles.

User Testing 98

User Testing Analytic Tools Product Management Product Manager 98

The Accidental Product Manager

APRIL 16, 2018

Product managers need to find out how to get young people to ride motorcycles Image Credit: Jokamies.fi. However, there are some people, product managers among them, who instead jump on their motorcycles and drive them to work. Just having one line of motorcycles was not enough for the Polaris product managers.

Customer Experience 56

Customer Experience Product Management Product Manager Transportation 56

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! A user persona is a representation of a specific type of user of your product. Find out how users feel about your product.

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User Testing Research Software Customer Feedback Feedback Software 98

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Some of their attempts are just cringe-worthy: For instance, I received an email from IKEA about their transport, saying ‘it’s my big day tomorrow’. Take an email marketing tool. Source: hyperise.

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Management is notoriously difficult to get into. This challenge is especially augmented for those just graduating from college with minimal exposure to product management. Thus, companies have developed entry-level product management roles, known commonly as Associate Product Management (APM) roles.

User Testing 52

User Testing Analytic Tools Product Management Product Manager 52

UX Studio: Product Management

NOVEMBER 24, 2020

Without further ado, let’s look at the list of top product designing companies to work with in 2021, based on our judgment. . Top product design companies. There are big players in every industry that have made their brands recognizable worldwide. In the design industry, these are multinational product designing companies.

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Mind the Product

SEPTEMBER 4, 2017

You’ll find platforms across many industries, from transportation to book publishing. For a product manager, managing your platform is different from managing your product. Other partners will want to leverage your infrastructure to bring their innovation to market faster and at lower cost.

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization Technical Review 91

The Basics of Product Management

MAY 31, 2020

As a Product Manager, we don’t want our products to fail. Let us analyze some of the biggest technology product failures to see why those products failed. Orkut was a popular social network, it was a great product and there was no real flaw as such. Only a few Product Managers are able to do that.

User Testing 52

User Testing Travel Management Management 52

Mind the Product

APRIL 20, 2017

We got excited about its Snapchat-like Messenger Day, Venmo-like Payments, ride-requesting Transportation, and Event Reminder. But there are numerous instances where Chinese companies have stolen a march on their Silicon Valley counterparts with the introduction of innovative new products. Take Messenger for example. Official Accounts.

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UX Studio: Product Management

JULY 12, 2021

Get in touch and one of our business development experts will get back to you to discuss your current product design challenges and ways we can help you. Strategic brand communication with custom web design delivered by eCommerce web designers and developers. Then they create the design keeping the visual brand guidelines in mind.

Research Software 92

Research Software Data Visualization Feedback Software Analytic Tools 92

The Basics of Product Management

MAY 31, 2020

As a Product Manager, we don’t want our products to fail. Let us analyze some of the biggest technology product failures to see why those products failed. The point is to cover a wide variety of product categories to learn the best lessons from each example. Product Failure Examples – Detailed.

User Testing 52

User Testing Customer Experience Management Management 52

UX Studio: Product Management

MAY 23, 2018

TRIGO Group offers quality solutions, mainly focusing on the automotive, aerospace and other transport industries. With more than 10.000 employees worldwide, it offers a comprehensive portfolio of inspection and management services to various supply chains, it is the world’s largest player in the quality sector. Objectives.

User Testing 95

User Testing UX Research Software Product Research 95

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Bain Public

MAY 29, 2020

FUN FACT: It is actually thanks to the coaching service for innovative and technological SMBs (PMEit) administered by MAIN that we’ve been able to work with some of our incredible clients, Wastack , LiveScale , Blaise Transit and Enkidoo , and provide them with product management, consultancy and coaching support. Startup founder?

CTO Coach 52

CTO Coach Research Software Feedback Software Startups 52

The Product Coalition

JUNE 8, 2018

This means that they’re much more likely to disengage by a multitude of distractions, whether it’s changing transportation, an interrupting co-worker, or shifting gears into the next task. Starbucks’ website is designed to allow users to explore and familiarize themselves with the brand. iOS vs Android 3.

Analytic Tools 60

Analytic Tools Feedback Software Reporting Tools Product Research 60

Intercom, Inc.

JUNE 10, 2020

All great Product Managers and all great Designers have strong Product Judgment. I’m nearly 20 years into my career, and I’ve yet to meet a great PM or Designer without strong Product Judgment. These experiences need to cover both sides of product-market fit: the product, and the market.

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PMLesson's Ace the PM Interview

AUGUST 8, 2022

Below, we'll delve into the world of Google by explaining its history and products, what benefits employees can expect while working at the company, and give you some tips on how to answer a the common interview question, "Why Google?" " Top Reasons to Work at Google A Brief History of Google How to Answer "Why Google?

Technical Review 52

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BrainMates

NOVEMBER 1, 2021

A product or product improvement needs to provide genuine benefits to a customer. Product Management 101 is “problem before solution”, but it still appears the message is not getting through, as too many products & product improvements are launched without a real benefit to customers.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

BrainMates

OCTOBER 30, 2022

A product or product improvement needs to provide genuine benefits to a customer. A recent survey estimates that less than half of product development ideas are validated with customers at all, which still doesn’t guarantee that the right questions are being asked to identify a suitable target market or willingness to pay.

Development 59

Development Transportation Research Software Product Research 59

The Product Coalition

FEBRUARY 8, 2019

Product Thinking vs Product Management?—?The The Difference Unveiled Well, how to start discussing Product Thinking vs Product Management? We keep arguing that Product Management is all about switching your viewpoint. That said, Product Thinking is not all there is in Product Management.

Analytic Tools 60

Analytic Tools User Testing Research Software Product Research 60

The Accidental Product Manager

OCTOBER 21, 2019

The Amazon product managers have a real problem on their hands. They are in charge of one of the more popular brands in the world and the creation of their Amazon Prime service has only made the company even more popular. What the product managers need is a way to hook more customers. Image Credit: Nathan Rupert.

Product Management 56

Product Management Product Manager Healthcare Customer Experience 56

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Product vision examples.

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Product Talk

MAY 10, 2023

For many product teams , continuous discovery is a brand-new way of working. To learn more about how real product leaders are approaching this challenge, I recently sat down with fellow Product Talk instructor Ellen Juhlin (who’s also a product coach, consultant, and Senior Director of Product Management at Orion Labs ).

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UX Studio: Product Management

AUGUST 26, 2020

We prepared a kickoff meeting to get to know each other, the product itself, and decide on how to approach the design in general. A widely used mission-vision workshop came handy to define Pakk as a brand, while the value selection workshop showed us how Pakk wanted to represent itself and connect to its users.

User Testing 55

User Testing Research Software Feedback Software Product Research 55

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew.

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User Testing Customer Experience Research Software Feedback Software 48