The Product Coalition

MARCH 17, 2021

Engagement with online videos has only been increasing with time. 6 out of 10 people would rather watch online videos than Television, says Google. This boom in cloud-based video streaming has led way to the growth of many Video On Demand platforms. How to Build Your Own VOD platform? 1) Innorelay ?—?Fully

Analytic Tools 130

Analytic Tools Reporting Tools Data Visualization User Testing 130

freshtrax

FEBRUARY 9, 2024

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.

Generative AI 59

Generative AI Branding Customer Communications Strategy 59

UX Planet

JANUARY 18, 2024

30-Second AI Solutions From idea-to-script-to-publish with an AI video creation copilot It’s the weekend, and I’m feeling lazy. It integrates with InVideo to fully script and generate AI videos with voiceover narration. The video was longer than making it! You can generate 10 mins of AI video a week, so roughly 4 short vids.

ChatGPT 93

ChatGPT Feedback Software Customer Experience Customer Feedback 93

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 105

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 105

The Product Coalition

DECEMBER 30, 2022

Video chat apps are gaining immense popularity with every passing day. Research says that the video conferencing market will reach $13.82 Have you been planning to build a video chat app of your own ? What is Video Calling API? With a video API, you can create, store, and deliver videos.

Research Software 99

Research Software Customer Experience User Testing Transportation 99

Userpilot

JULY 11, 2023

The internet is flooded with customer experience videos you can watch and, maybe, learn something new or useful for your job. The problem is, the average video content tends to be mediocre and lacking in insightful information. The best videos about customer service include: Valuetainment stories about great customer service.

Customer Experience 80

Customer Experience Customer Feedback Feedback Software User Testing 80

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Feedback Software 75

Feedback Software Customer Feedback User Testing Customer Experience 75

Innovatemap

SEPTEMBER 24, 2020

One of the ways these companies addressed this challenge was to use a visual narrative known as explainer video. Explainer videos come in many forms and styles. Yet, the goal remains the same: explain your brand or product in a memorable way. Three ways to use explainer videos in your product marketing.

Product Marketing 52

Product Marketing Marketing Customer Experience Branding 52

The Product Coalition

OCTOBER 21, 2021

This is why things like guerilla marketing came to be in the first place. Today, we’re going to talk about ways that small businesses can market themselves to make a real difference in how your business performs. Well, with Instagram rolling out new features to focus more on video content, it’s going to happen sooner or later.

Marketing 142

Marketing Vision Article Branding 142

freshtrax

JULY 19, 2023

The unveiling of the original commercial anime project titled ‘未ル (Miru)’ drew the attention of event goers, with a full house attending the Concept Video premiere and subsequent discussion panel. While anime marketing enjoys immense popularity in Japan, it presents a fresh and unexplored avenue for engaging U.S. and globally.

User Testing 75

User Testing Marketing Strategy Reporting Tools 75

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 100

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Visuals and creative assets (Did you know an app video can increase install rates by more than 25 percent ?). Advanced mobile app marketing strategies to improve ASO.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

The Product Coalition

JULY 30, 2020

Source: Freepik It is hard to imagine those times when videos were not a part of the marketing strategies and content plan. Have you ever wondered how companies used to communicate with their customers, do the brand building, create support collateral, and launch products in the past? Is the DIY tool really a do-it-yourself?

Research Software 78

Research Software User Testing Branding Demo 78

The Product Coalition

MAY 17, 2021

SVOD is short for Subscription Video-On-Demand, which refers to a monetization model where subscribers pay a monthly or annual fee to access video content on streaming SVOD platforms. For example, let’s discuss the video subscription platform, Netflix: In the first quarter of 2021, Netflix had over 208 million subscribers.

Analytic Tools 89

Analytic Tools Data Visualization Entertainment Customer Experience 89

Intercom, Inc.

MARCH 15, 2022

In today’s market, customers expect personalization. This is a huge wasted opportunity, as research shows that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. So how can you create more personalized and engaging marketing campaigns? Create the ultimate marketing technology stack.

Data Visualization 129

Data Visualization Messaging Analytic Tools Research Software 129

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 83

User Testing Feedback Software Analytic Tools Data Visualization 83

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Getting to product/market fit is only half the battle.

Branding 70

Branding User Testing Marketing Airlines 70

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 94

Feedback Software Research Software Marketing User Testing 94

Innovatemap

OCTOBER 29, 2020

Videos have long been a part of marketing strategies for businesses in most industries. Even though video marketing is not a new concept, it is becoming more prevalent. According to Hubspot , 85 percent of businesses have used video as a marketing tool in 2020. Why today’s marketers value video.

White Paper 40

White Paper Reporting Tools Customer Experience Strategy 40

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Customer Feedback 93

AB Tasty

MARCH 26, 2024

Rand Fishkin discusses the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail. Rand Fishkin is the co-founder and CEO of SparkToro, a software company that specializes in audience research for targeted marketing.

Research Software 52

Research Software Marketing Artificial Inteligence User Testing 52

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 79

Data Visualization Product Research Research Software Analytic Tools 79

freshtrax

OCTOBER 19, 2021

Japan is the 3rd largest gaming market in the world, only surpassed by China and the US. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. 2) Exporting and Importing Strings.

Research Software 111

Research Software Marketing User Testing Software Review 111

The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. There is a multitude of reasons to venture into marketing on TikTok. The winner is randomly selected.

Marketing 132

Marketing Strategy Advertising Customer Experience 132

The Product Coalition

MAY 29, 2020

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. Marketing is the unity of data and feelings.

B2B 78

B2B Marketing Data Visualization Research Software 78

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 90

Feedback Software Analytic Tools Research Software Customer Experience 90

Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Data Visualization 65

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 65

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 100

B2B Analytic Tools Feedback Software Data Visualization 100

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 94

Feedback Software Analytic Tools B2B Embedded Analytics 94

Intercom, Inc.

MAY 7, 2020

And it seems like every upstart fashion brand in existence has pivoted to making face masks. Kyum Kim , Co-founder and Head of US Operations for Blind, on what impact we’ll see in the jobs market. Try to do a couple of short check-ins at the beginning and end of the day – and always opt for video chat when possible.

Marketing 210

Marketing Magazine Customer Experience Government 210

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 92

Analytic Tools Feedback Software Onboarding KPIs Marketing 92

TechEmpower - Product Management

JULY 24, 2023

How will you be taking this to market? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market?

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Reporting Tools Analytic Tools Development CTO Coach 208

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 91

Product Marketing Feedback Software User Testing Marketing 91