The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 167

User Testing Product Research Product Marketing Customer Experience 167

Lenny Rachitsky

NOVEMBER 19, 2024

Hilary Gridley is the director of product management at WHOOP, where she oversees the core product team, including AI, Health, and Coaching initiatives, specializing in combining AI with evidence-based approaches to help millions improve their health and performance. One PM told me she keeps the tab open in her browser at all times.

User Testing 129

User Testing Customer Feedback Feedback Software Reporting Tools 129

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? A message strategy guides your communications. What is a messaging strategy?

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. TL;DR Product differentiation is the process of making your products stand out by leveraging their unique qualities.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Product roadmap. Customer acquisition.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Alchemer Mobile

MAY 19, 2021

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. In fact, most brands only hear feedback from about one percent of their customers.

Feedback Software 236

Feedback Software User Testing Data Visualization Customer Feedback 236

The Product Coalition

MAY 13, 2020

By verifying each of the email addresses you have in your possession, you can rest assured the messages being sent out will be read by actual consumers. Reel the Reader in With a Good Subject Line As you start to devise an email to announce the launch of a new product, you need to focus on creating a great subject line.

Product launches 146

Product launches Product Marketing User Testing Marketing 146

The Product Guy

JUNE 25, 2024

By creating relatable narratives around product features and benefits, storytelling drives user adoption, helping customers see the value in integrating the product into their daily lives. Brand Loyalty : Stories humanize products, making them more than just tools or services.

Product Management 199

Product Management Product Manager Data Visualization Customer Feedback 199

Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. Segmenting power users lets you collect feedback on what they love the most about your product and what they want you to improve.

Messaging 94

Messaging Feedback Software Product Research Customer Feedback 94

Product Talk

OCTOBER 2, 2024

Yury Oleynik is the VP of Product Management at HiveMQ. Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). Yury’s next step?

Feedback Software 275

Feedback Software Customer Experience Data Visualization User Testing 275

Intercom, Inc.

JULY 2, 2018

Earlier this year, Intercom decided to run an integrated marketing campaign that would speak to the value we can bring to sales and marketing teams. Our Demand Generation, Product Marketing and Brand Design teams collaborated to produce the messaging and our Brand Design team brought it to life.

Customer Experience 199

Customer Experience Advertising Branding Messaging 199

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 98

Product Marketing Feedback Software Marketing User Testing 98

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Even the most sophisticated brands only hear from less than one percent of their customers. The “right mobile moment” looks different for every brand.

User Testing 227

User Testing Customer Experience Customer Feedback Feedback Software 227

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

User Testing 98

User Testing Product Research Messaging Testing 98

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Intercom, Inc.

AUGUST 25, 2020

The collaboration between those charged with creating a product and those tasked with sharing it with the wider world is a symbiotic one that relies on early and honest communication. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. HubSpot Marketing Hub.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Increases brand loyalty.

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

APRIL 30, 2025

In addition, balancing feature rollouts, targeted messaging, and feedback loops across mobile and web often feels like spinning plates. Userpilots localization takes this further by automatically translating flows and messages based on a users geography into up to 32 languages. Also, consider time zones when scheduling messages.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Intercom, Inc.

FEBRUARY 23, 2018

All of the early social networks proved this idea and now messaging apps are taking things further by allowing us to deepen relationships using photos, videos, gifs, and emoji. But customers nearly always have several messaging apps on their phones and customers don’t generally align specific use cases around specific apps.

Customer Experience 181

Customer Experience Transportation Messaging Technical Review 181

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Alchemer Mobile

JANUARY 23, 2020

Forrester recently reported that when it comes to stand-out customer experiences, leading brands rely on emotion to build loyalty. But many marketers and product managers often use “emotion” and “sentiment” interchangeably, even though they are very different. It all starts with an experience.

User Testing 165

User Testing Customer Experience Customer Feedback Feedback Software 165