Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! And so I ended up going with another brand altogether. Let’s say I have two brands in my portfolio.

Branding 52

Branding User Testing Product Research Workshop 52

Alchemer Mobile

APRIL 11, 2022

While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco. In this episode, Kat and Robi talk about why community and emotional connection are the keys to brand evangelists whether it’s a shoe brand, DJ, or football team.

Download 246

Download Branding Naming Strategy 246

The Accidental Product Manager

JULY 16, 2018

There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. We’re talking about being a product manager for a really big company like Kraft Heinz, Kellog, and Mondelez. The Problem With Being A Top Food Brand.

Branding 56

Branding Product Management Product Manager Customer Experience 56

The Accidental Product Manager

SEPTEMBER 4, 2023

For the past few years the product managers at the big drug store chains have been struggling. What these product managers need is a new way to get people to want to come to their stores. Drug-pricing pressure isn’t letting up on product managers. The need for this type of service urgent.

Product Management 73

Product Management Product Manager User Testing Management 73

NextBigWhat

DECEMBER 28, 2020

As everything around us evolves, the product management role will get to play a crucial role in shaping up the new (digital) world. NoCode + API Product Management. It’s time to stitch them together and I believe, NoCode Product Management is going to be a crucial role in enabling businesses to go digital.

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Product Innovation Educators

MARCH 4, 2024

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. Sometimes we have the temptation to build ten brands at the same time. Pace yourself. [15:31]

User Testing 111

User Testing Vision Naming Branding 111

TechEmpower - Product Management

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? A Product Manager? Product Management Do you have a clear vision of the initial application and a plan for sequencing changes after the initial launch?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

The Accidental Product Manager

AUGUST 7, 2023

Clearly, for the product managers who promote musicians this was a major setback. However, product managers are never stopped for long and virtual concerts that were delivered online were then quickly created. That has helped artist product managers to zero in on their superfans.

Product Management 65

Product Management Product Manager Management Management 65

Product Innovation Educators

FEBRUARY 7, 2022

The value of patents and trademarks for product managers. Today we are talking about what product managers and leaders should know about intellectual property (IP) protection. Summary of some concepts discussed for product managers. [4:48] Patents protect products. Trademarks protect branding. [7:13]

Artificial Inteligence 93

Artificial Inteligence Product Management Product Manager Differentiation 93

The Accidental Product Manager

MARCH 6, 2023

The ease of doing this is one of the challenges that product managers are facing these days. Online product managers realize this and they are currently looking for ways that they can stand out from among all of the other sellers who are online. Since it is so easy to do, everyone seems to be doing it.

User Testing 65

User Testing Product Management Product Manager Advertising 65

The Product Coalition

APRIL 2, 2023

If You Don’t Know What a Product Manager Is — Don’t Hire Me. If you really want me to be your product manager, then this is explicitly the kind of product manager I will be in our company. Let’s work together on your amazing product! I’m not speaking for all Product Managers but here is my list.

User Testing 78

User Testing Technical Advisors Product Management Product Manager 78

The Accidental Product Manager

MAY 16, 2022

They have been around for a very long time and providing baby products is something that they are well known for. What’s going wrong and what can J&J’s product managers do about it? The market has spoken: J&J’s baby products have lost more than 10% of their market share during the past five years.

Product Management 65

Product Management Product Manager Management Management 65

Product Innovation Educators

JANUARY 18, 2021

How product managers can understand and solve their customers’ problems. This podcast is getting a new name to better align with its purpose of helping product managers become product masters. That new name is Product Masters Now. . 3:16] What are your responsibilities as a Global CPO?

Product Management 106

Product Management Product Manager Naming Management 106

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools 96

Analytic Tools Data Visualization Research Software Feedback Software 96

NextBigWhat

OCTOBER 23, 2020

There are high chances that you might not have heard or seen this brand. He named the company as Kalimark which meant colour in Tamil. 1959 – The brand Bovonto is introduced for the main grape flavoured cola product. And company started getting recognised by this name later. Follow @zhr_jafri.

Branding 52

Branding Advertising Naming Customer Experience 52

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

FEBRUARY 27, 2023

YML partnered with Champion to evolve the iconic brand for a new generation. Fueled by product insights and strategy, the work exceeded every key metric. These plans outline event names, triggers (when the event is fired), and any parameters associated with the event — like page names, item names, etc.

Data Visualization 131

Data Visualization Customer Feedback Customer Experience Analytic Tools 131

The Basics of Product Management

MAY 11, 2020

Comprehensive list of reviews for top 8 product management courses and certifications. And many want to try the product management field from fields like software engineering, QA testing, etc. Do you know how to effectively manage a product during challenging times? And that skill is communication.

Certifications 72

Certifications Product Management Product Manager Management 72

Alchemer Mobile

MAY 31, 2022

And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Surprisingly, many brands know little about their customers on an individual, human level. Even the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings and NPS.

Product Research 243

Product Research User Testing Customer Feedback Customer Experience 243

The Product Coalition

MAY 15, 2019

One signal I’ve been giving much thought too of late is the collision of two roles, Product Management and Product Ownership. A topic of hot debate in the agile and product circles but with very few answers. Credit: DataKitchen Since its inception, Scrum and the Product Owner role has become widely adopted.

Product Management 92

Product Management Product Manager User Testing Product Research 92

NextBigWhat

AUGUST 10, 2019

There has been an array of definitions for the product management role – mostly derived from the standard one (shown below), which I believe isn’t the most accurate definition of Product Management role as of today. Product Management Role Definition (courtesy Atlassian blog).

Product Management 86

Product Management Product Manager Management Management 86

The Product Coalition

AUGUST 23, 2023

By the look on the face of the product manager asking me, she didn’t want a canned answer; she was looking for a reason to believe, to rekindle her energy. I knew why the company existed, but I never thought about the purpose behind the product other than the problem it solved for the customer and the value it delivered.

Weak Development Team 133

Weak Development Team Customer Experience Technical Review Customer Feedback 133

Product Innovation Educators

JANUARY 22, 2024

Five mindsets every product manager should cultivate I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. Summary of some concepts discussed for product managers [2:35] Help us be better innovators. Learn more about them at PDMA.org.

Research Software 118

Research Software Naming Product Research Download 118

Userpilot

JANUARY 16, 2024

Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. This article discusses how you can build the perfect review funnel that influences product growth and attracts a consistent stream of positive online reviews on your website or third-party platforms. Look no further!

Feedback Software 102

Feedback Software Analytic Tools Data Visualization Systems Review 102

The Accidental Product Manager

JULY 27, 2020

Their customers have had to stay home just like everyone else and have been unable to go out and shop for Hermès products. The interesting thing that product managers have to understand about a company like Hermès is that they cater to a unique type of customer – the very wealthy. How has this impacted Hermès?

Product Management 65

Product Management Product Manager Management Management 65

The Accidental Product Manager

AUGUST 15, 2022

The big question for FitBit product managers is what comes next? When we think about what it would be like to be the product manager for a very successful product, we often think about something that everyone has. Riding A Wave Of Product Success. Image Credit: Mack Male. billion deal.

User Testing 65

User Testing Product Management Product Manager Product Research 65

Ken Norton

MAY 13, 2021

The McElroy Brand Management Memo is ninety years old -. Neil McElroy On May 13, 1931, an up-and-coming 26-year-old Procter & Gamble employee named Neil H. McElroy issued his famous “Brand Men”1 memo [pdf]. McElroy had an ulterior motive: he wanted approval to hire more people (don’t we all).

Product Management 52

Product Management Product Manager Branding Management 52

The Accidental Product Manager

OCTOBER 22, 2018

What can the Tiffany product managers do to change their product development definition and help the store reclaim its “cool”? That’s not going to look good on anyone’s product manager resume. What The Product Managers Can Do To Get Tiffany’s Cool Back.

User Testing 92

User Testing Product Management Product Manager Product Research 92

Product Innovation Educators

OCTOBER 24, 2022

A digital customer experience coupled with rapid physical product creation – insights for product managers. Today we are talking about what Andrew Wolgemuth has learned creating a unique product business called Wove. Summary of some concepts discussed for product managers. [2:16]

User Friction 71

User Friction Customer Experience User Testing Customer Feedback 71

The Accidental Product Manager

OCTOBER 24, 2022

Ace Hardware product managers want to move into the 21st Century Image Credit: Roadsidepictures. Let’s face it, being a product manager for a hardware store does not seem like it would really be a cutting edge job. The Ace Hardware product managers don’t think so. Ace Hardware Has Big Plans.

Product Management 50

Product Management Product Manager Management Management 50

Userpilot

MARCH 9, 2023

Segment new customers to provide a personalized experience With Userpilot, you can create different segments to collect targeted feedback for product-market fit analysis. You can slice and dice specific user groups based on different criteria: User data – including name, id, plan, device type, signup date, and a huge array of others.

User Testing 95

User Testing Product Research Product Marketing Customer Feedback 95

Product Innovation Educators

APRIL 10, 2023

The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. His name is Doug Stone. He is an expert at leading human-centric innovation and product design projects. His We asked consumers, “Which brand do you want to solve this?”

User Testing 91

User Testing Healthcare Product Research Artificial Inteligence 91

Product Innovation Educators

APRIL 6, 2020

Instead of a normal weekly interview I’m sharing with you 24+ brand new video interviews with world-class experts. They will share their strategies, experience, and secrets to help you excel in product management. FREE Online Summit for Your Product Management Success. Bruce McCarthy, Product VP & Coach.

Strategy 76

Strategy Product Management Product Manager Product Research 76

Product Innovation Educators

DECEMBER 4, 2023

How product managers can navigate leadership challenges Today we are talking about four leadership motions that enable increased organizational effectiveness and productivity and alleviate organizational friction, waste, and indecision. The product piece has always been with me. These are things great leaders already do.

Leadership 101

Leadership Startups Government User Testing 101

Alchemer Mobile

OCTOBER 13, 2020

Yet at the end of the day, many brands know little about their customers on an individual, human level. Even some of the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings, net promoter scores, and trends in retention and per-customer revenue. We’re all different.

Product Research 246

Product Research User Testing Customer Feedback Customer Experience 246

The Accidental Product Manager

JUNE 11, 2018

The market for coffee has become so large and so well served that the Starbucks product managers have a real problem on their hands. How are they going to change their product development definition to keep growing the business if they are already everywhere and serving everyone? What Is Starbucks Planning On Doing?

Product Management 69

Product Management Product Manager Management Management 69