Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 108

Feedback Software Research Software Product Marketing Marketing 108

Userpilot

OCTOBER 19, 2024

By consistently delivering high-quality experiences, you will create loyal customers who stick to your brand and contribute to its long-term success. Helps spread positive WoM Happy customers are more likely to recommend a brand to friends and family based on their positive experiences. Userpilot review on G2.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

The Product Coalition

NOVEMBER 23, 2021

Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy? This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes.

Startups 157

Startups Strategy Technical Review B2B 157

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 89

Feedback Software Research Software Product Marketing Marketing 89

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? Which outcome do you want to achieve?

Product Management 314

Product Management Product Manager Weak Development Team User Testing 314

Product Innovation Educators

JULY 3, 2023

In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation. Walmart understood they weren’t going to beat Amazon at its own game, but they have certain strengths—namely, physical stores. Creating a new startup is a different challenge.

Artificial Inteligence 282

Artificial Inteligence Leadership User Testing Feedback Software 282

Product Talk

OCTOBER 2, 2024

Leading brands like AirFrance/KLM, BMW, Matternet, Liberty Global, Mercedes-Benz, BraveHeart, and ZF choose HiveMQ to build smart IoT projects, modernize factories, and deliver better customer experiences. Putting together a team of two product managers and one product marketing manager to design and execute a customer outreach campaign.

Feedback Software 278

Feedback Software Customer Experience Data Visualization User Testing 278

The Product Coalition

JULY 10, 2022

I challenge you to think of brands, products, and services you use in your daily life, and apply this framework to them. Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Live Better”.

User Testing 158

User Testing Advertising Branding Customer Experience 158

Userpilot

OCTOBER 15, 2021

You should keep best practices, including focusing on one CTA and design consistency and staying on brand, in mind throughout your campaign. Don't forget about onboarding welcome emails – pair it with in-app guidance to shorten the learning curve and help users adopt your product much easier and faster. Product image.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Mind the Product

MAY 25, 2018

JustGiving was a well-known brand, but firmly associated with registered charities. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. And for that, we needed a new name… Output of one naming brainstorm.

User Testing 149

User Testing Weak Development Team Onboarding KPIs Customer Experience 149

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Lenny Rachitsky

FEBRUARY 25, 2025

Basic definitions Strategy has benefited from several excellent foundational frameworks over the years, from Michael Porter’s work to Good Strategy Bad Strategy , Playing to Win , and The Art of War , to name a few. product marketing, user research, content design, etc.). Both should be included in this analysis.

Strategy 120

Strategy Technical Review Product Strategy Product Research 120

Mind the Product

OCTOBER 11, 2019

How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers.

Positioning 150

Positioning User Testing Product Research Data Visualization 150

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

svpg

JANUARY 11, 2016

You’ve probably achieved product/market fit, at least for an initial product, and to have accomplished that, you’ve probably done some important things right. Because of this, they’re not on the trajectory they once were, and people leave. No real problem so far. The board will probably like that.

Weak Development Team 112

Weak Development Team Naming Branding Software Developers 112

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. TL;DR Product and digital advertising come in different packages.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

Mind the Product

AUGUST 20, 2019

While we’ve talked to lots of brilliant people, the original idea for the podcast wasn’t to focus on the big names of the product world ( Ken Norton , Melissa Perri , Josh Seiden , Theresa Torres , Dan Olsen , and Rich Mironov to name a few…) but to spotlight people who gave a great talk at their local ProductTank.

Customer Experience 133

Customer Experience Product Research Entertainment User Testing 133

Userpilot

DECEMBER 22, 2021

2022 will be the year of data in product – Product Managers will become more and more data-driven in their decision-making, and will offer more personalized product experiences based on user behavior data. Company Values and Culture – a 2022 Product Trend to Watch Carefully. As Natalia Kimli?ková

Analytic Tools 143

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 143

Intercom, Inc.

AUGUST 25, 2020

By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Product people need to think end to end. Today, as always, I’m joined by our SVP of product, Mr. Paul Adams. What is product marketing? Hello, Paul.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Mind the Product

FEBRUARY 13, 2020

The biggest challenge internally was to educate customer-facing teams that our brand reputation will not be damaged if the products weren’t available to purchase. The team and stakeholders were happy with all the collected data and product insights.

Product Research 199

Product Research User Testing Analytic Tools Research Software 199

Alchemer Mobile

OCTOBER 19, 2023

Each chart element will include a label with the name of the survey where the question was pulled from, or the name of the Global Question. Market Researchers who want to understand audience groups with precise segments and targeting across surveys and studies, and who want to generate audience lists from past study participants.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Examples of questions to ask in user persona surveys: What will you be using {product name} for? Examples of market research survey questions include: How much are you willing to pay for [product name]?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

The Product Coalition

NOVEMBER 30, 2022

Voila: Improve the odds of discovering your product, make them aware it exists Build consumer understanding of your product beyond the name (what does it do? That’s how you find product market fit. why is it valuable? is it fit for my use case?) Truth seeking. Responding. That’s how you retain.

User Testing 147

User Testing Customer Feedback Feedback Software Reference 147

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is product market research and why is it important?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Intercom, Inc.

NOVEMBER 3, 2022

. “When you’re running a support team, you’re dealing with waves of inflow, and we provide you with the tool to navigate those waves” Liam: I’m fascinated by your name as well. And so, we have things like a fish that loads the schedule within the product. There are advantages to that, I think.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Innovatemap

NOVEMBER 4, 2020

How you sell and market your products, services, solutions, offerings, you name it, has changed. Product marketing can help in all of the scenarios above. Offering and Product Hierarchy: First and foremost, align your offerings with what your target market needs right now. The worst case scenario.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Mind the Product

FEBRUARY 22, 2018

That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. Whatever your feelings about prescription drug marketing, Merck understood the need to reposition the product so it was tailored to the motivations of a different segment.

Product Research 136

Product Research User Testing Customer Experience Research Software 136

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed. What about Facebook?

Education 158

Education Marketing Weak Development Team Advertising 158

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Innovatemap

SEPTEMBER 24, 2020

Not too long ago most people did not know what these names represented, let alone how pivotal these services would be to our everyday activities. Yet, the goal remains the same: explain your brand or product in a memorable way. Three ways to use explainer videos in your product marketing.

Product Marketing 52

Product Marketing Marketing Customer Experience Branding 52

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure?

Education 146

Education Marketing Weak Development Team User Testing 146