PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Easy as S-T-P.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? I find it helpful to distinguish two types of product discovery: timeboxed and continuous discovery.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Userpilot

MAY 1, 2024

Improve customer acquisition with positive word-of-mouth. The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. Improve customer acquisition : Delighted users become advocates for your brand.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Cause : A confusion about what an effective product vision is. A Brief Guide to this Article.

Vision 303

Vision User Testing Research Software Product Research 303

Roman Pichler

OCTOBER 7, 2019

Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. Instead, carry out the necessary product discovery and strategizing work.

Roadmap 206

Roadmap Product Research Customer Experience User Testing 206

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine 130

Magazine B2B Product Research Product Management 130

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 98

User Testing Feedback Software Analytic Tools Customer Experience 98

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

The Product Coalition

JULY 28, 2020

Parallel to having Engineering or Development teams, technology startups today have dedicated Product teams, which encapsulate Product Management, Product Design, Product Analytics and Product Marketing functions within them, with each of these functions having specific purposes they fulfill.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

The Product HQ

MAY 10, 2024

Try applying for a position as a developer or engineer on an upcoming ML project. Being part of a development or engineering team gives you firsthand knowledge and experience about how to make ML systems and products. You must use this opportunity to observe your product manager and see how they oversee projects and solve problems.

Artificial Inteligence 52

Artificial Inteligence Reporting Tools Research Software Technical Review 52

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

JUNE 28, 2022

The importance of accurate and reliable secondary research specifically can be reflected in the recent 3D TV product failure. Manufacturers identified the success of Avatar as a brand within this market, and assumed that demand was there.

User Testing 114

User Testing Market Research Product Research Research Software 114

The Product Coalition

MAY 9, 2020

Emerging Product Strategy Product Management in the Time of COVID Part I: Stopgaps & Scaled Retention Strategies This first article in the series highlights customer retention strategies for products adapting to changes in customer behavior. Permanent product market fit evades most products.

User Testing 79

User Testing Product Research Customer Experience Customer Feedback 79

Sequent Learning

OCTOBER 28, 2018

Each episode is filled with real-world insights from practicing product managers and leaders, allowing you to learn, apply, and succeed in your product management career. To bring your product strategy to light, every product must be validated for product-market fit, prior to launch, and through successive iterations.

User Testing 40

User Testing Product Marketing Feedback Software Analytic Tools 40

The Product HQ

FEBRUARY 1, 2023

Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy. While it is a senior position, there are numerous career paths, such as Group Product Manager (GPM) and Principal Product Manager (PPM).

Product Management 52

Product Management Product Manager Certifications User Testing 52

Mind the Product

MAY 25, 2018

The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket. JustGiving was a well-known brand, but firmly associated with registered charities. But we’d also realised that the Yimby positioning wasn’t reflected in the use of the product.

User Testing 114

User Testing Weak Development Team Onboarding KPIs Customer Experience 114

Userpilot

NOVEMBER 21, 2022

If the early experiments give promising results, their findings help develop a solid product strategy. Market and customer research are also the foundation of a GTM strategy. Go-To-Market strategy. Marketing channels. They also have the power to reinforce branding and boost customer loyalty.

Product launches 98

Product launches Product Research User Testing Research Software 98

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. This can come from existing customer databases, market research, or industry reports.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

OCTOBER 24, 2022

Check out this depth of data: it’s invaluable for any product manager. A welcome screen is all about creating a positive atmosphere from the very beginning. You might use a product-market fit (PMF) survey to help you understand whether your product strategy is paying dividends and is capturing the market accordingly.

User Testing 98

User Testing Research Software Customer Feedback Feedback Software 98

Dear Strategy

MAY 26, 2020

A relatively lower revenue product that is completely separate from, but NOT in support of the main or “core” products that a company produces. An example of this might be a company that decides to get into a brand-new product category that is completely different from the main products that it sells.

Strategy 52

Strategy Branding Construction User Testing 52

Userpilot

FEBRUARY 26, 2023

Customer retention surveys are the lens through which you can see how people are feeling about your brand. With the right survey questions, you can identify opportunities for improvement, fine-tune your product experience and prevent customers from churning. How would you feel if you could no longer use our products?

Product Research 98

Product Research User Testing Feedback Software Customer Experience 98

Innovatemap

AUGUST 12, 2021

Either way, the goal is to ensure the digital product is impressive enough in the pitch deck to land the early-stage funding it requires. You Have a Vision and a Brand. If you have an incredible idea, but not a working product to back it up, one thing is certain: the product vision and the brand must be thoroughly developed.

Startups 52

Startups Product Research User Testing Research Software 52

ProductPlan

MARCH 3, 2022

Product-centric organizations with heavy investment in R&D and technology continually push the envelope to build new solutions that the market may not even realize they need yet. By creating markets versus chasing them, they position themselves as early leaders in new spaces. But not every moonshot is a success.

User Testing 86

User Testing Customer Experience User Friction Research Software 86

The Product Coalition

FEBRUARY 11, 2023

While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. Typically there are four steps to creating a detailed GTM Strategy. Is there a demand for the product, or is the market oversaturated?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

The Product Coalition

MAY 15, 2019

The origins of the Product Manager Product Management theoretically started back in 1931 after Neil H. McElroy wrote a short memo where he described “Brand Men” who had overall responsibility for the brand and managing of a product. this was the creation of the Product Owner role.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Innovatemap

JUNE 11, 2020

Product management has become a must-have for learning user requirements and using those along with business goals to drive prioritization in building the right product. Digital product agencies are staffed with experts in product strategy, product management, user and market research, user experience design, and brand and messaging.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

Product Management Unpacked

AUGUST 8, 2018

Finally, the product management software organization Pendo in their State of Leadership report states that 44.7% of product managers report to the CMO (the most), while 6.7% report to ‘Product’ (the least). I believe that product management and especially product marketing ARE marketing roles first and foremost.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

MARCH 8, 2022

This further helps you improve onboarding experiences and use product marketing to boost conversion, activation , and retention. User analytics also provide insights into how users interact with products at every stage of the user journey. It makes it easier to gain more power users and brand advocates.

Analytic Tools 98

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 98

Product Management University

OCTOBER 10, 2023

I guess that shouldn’t be a surprise since everything revolves around the products. My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. Here’s the thing.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

BrainMates

SEPTEMBER 4, 2023

Companies that implement a product-led sales strategy report a 30% increase in conversion rates compared to traditional sales-led approaches (as stated in the State of Sales Report by Salesforce), but even companies that are synonymous with product-led growth leverage other growth motions. higher user engagement rate.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

UX Studio: Product Management

SEPTEMBER 16, 2021

UX studio is an expert design company that helps businesses worldwide design impactful digital products. Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. Product expert review . Digital product strategy.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59