Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 82

Product Research Feedback Software Research Software Product Marketing 82

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Increases brand loyalty.

Feedback Software 79

Feedback Software Branding Customer Experience User Testing 79

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

MAY 9, 2024

To achieve sustainable business growth, demand generation and growth marketing have different goals to fulfill, which are: Growth marketing goals : Faster customer acquisition and activation, identifying opportunities to limit churn , and experimenting with more effective campaigns.

Data Visualization 86

Data Visualization Customer Experience User Testing Marketing 86

Userpilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Use webinars to provide additional value to existing customers. Leverage upselling and cross-selling to boost your revenue.

Feedback Software 92

Feedback Software Research Software Analytic Tools User Testing 92

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 97

B2B Analytic Tools Feedback Software Data Visualization 97

Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Mobile in-app feedback tools & solutions. Apptentive. Watch the full video here.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 88

Feedback Software Analytic Tools Research Software Software Review 88

Userpilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. It takes charge of product launches and initiatives too.

B2B 79

B2B Research Software Feedback Software Customer Experience 79

Userpilot

NOVEMBER 14, 2022

Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. How does this help with product marketing , and what are some examples of brands that have succeeded with it? Why brands use the principle of reciprocity in marketing.

Feedback Software 92

Feedback Software Research Software Marketing User Testing 92

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

Userpilot

MAY 2, 2024

TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. It’s linked to positive WOM and reduced customer acquisition costs. Host webinars with guest experts to educate customers and attract new prospects. And it gets even better.

Data Visualization 87

Data Visualization User Testing Customer Feedback Analytic Tools 87

Userpilot

MAY 22, 2023

TL;DR Customer loyalty is a measure of a customer’s willingness to continue doing business with your brand. As you build customer loyalty around your brand, you improve your customer retention rate , grow the customer’s lifetime value , and, ultimately, grow your income. Loyal customers are die-hard fans of your brand.

Customer Experience 73

Customer Experience User Testing Feedback Software Customer Feedback 73

Userpilot

JANUARY 30, 2023

The product adoption process follows a series of stages the user must go through, and they include: Awareness. Becoming aware of the product's existence through branding and marketing campaigns. Considering the pros and cons of the product before trying it. What is the product adoption curve?

User Testing 85

User Testing Feedback Software Research Software Onboarding KPIs 85

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 98

B2B User Testing Research Software Analytic Tools 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

FEBRUARY 22, 2024

Gamify your customer experience to give users a dopamine boost as they engage with your product. Incorporate secondary onboarding to bring hidden features of your product to light and ensure higher customer satisfaction. Face-to-face webinars can help you unlock consistent value for your customers and improve customer retention.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. That’s how you find product market fit. There was surprisingly little distinction between demand generation and lead generation.

User Testing 119

User Testing Customer Feedback Feedback Software Reference 119

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 87

Feedback Software Research Software User Testing Product Research 87

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions. Supporting tech.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

APRIL 22, 2024

Here are examples of effective marketing tactics to implement in your marketing funnel: Deliver educational and helpful content at the awareness stage such as blog articles, webinars, courses, etc. Product webinars. Userpilot hosts webinars to attract potential customers. Visually appealing infographics.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 87

Feedback Software Analytic Tools Research Software Customer Experience 87

Userpilot

JUNE 9, 2023

Tracking product milestones, such as user activation and adoption, lets you see how customers advance in the user journey. Webinars help boost feature adoption and re-engage customers by highlighting important features and finding improvement areas. Webinars can be very effective tools for your re-engagement strategy.

Messaging 69

Messaging Feedback Software Product Research Customer Feedback 69

Userpilot

JANUARY 26, 2024

Ahrefs provides value to customers with their detailed how-to guides on how to leverage the tool for SEO and digital marketing. Userpilot uses webinars to educate its customers and attract new prospects. Userpilot’s engaging webinars Userpilot is known for its outstanding content operations.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

JANUARY 12, 2023

After-hours support also sets you apart from competitors, allows you to reach global markets, and helps you build a positive brand reputation. Establish a strong brand reputation. Customers who had a positive experience with your brand will leave positive reviews and recommend you to others.

Embedded Analytics 84

Embedded Analytics Customer Experience Customer Satisfaction Software Review 84

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. Marketing resource management covers everything, from project planning to budget tracking, scheduling, workflow management, collaboration, etc.

Analytic Tools 88

Analytic Tools Feedback Software Reporting Tools Customer Experience 88

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. The things they say about your brand are often beyond your control. Product review sites.

Analytic Tools 89

Analytic Tools Research Software Feedback Software Data Visualization 89

Userpilot

NOVEMBER 24, 2022

The four stages of the RACE framework implement marketing strategies to Reach new customers, encourage them to Act or interact with your website or social media pages, drive Conversion , and boost long-term Engagement. Increase your brand awareness in the Reach stage using growth loops that turn customers into business advocates.

Feedback Software 94

Feedback Software Analytic Tools Framework Onboarding KPIs 94

Product Innovation Educators

APRIL 5, 2021

Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. The topic is: Are your misconceptions about product management holding your career back? Summary of some concepts discussed for product managers. [4:45]

User Testing 69

User Testing Feedback Software Data Visualization Product Management 69

Userpilot

JULY 13, 2021

For each user that activates, that’s one more monthly subscription, and one more person who could become a future brand advocate. Again, let’s see how Kontentino does this: Kontentino knows that brands tend to just have one set of social media accounts, while digital agencies will manage dozens of them on behalf of their many clients.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Product Innovation Educators

APRIL 5, 2021

Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. The topic is: Are your misconceptions about product management holding your career back? Summary of some concepts discussed for product managers. [4:45]

User Testing 62

User Testing Feedback Software Data Visualization Product Management 62

Userpilot

JULY 17, 2023

By looking at customer experience analytics, you’ll be able to use these valuable insights to make data-driven decisions instead of relying on your product marketing strategy alone. Increased customer loyalty is a major competitive advantage so building brand loyalty by increasing satisfaction scores should always be a priority.

Data Visualization 93

Data Visualization Customer Experience Analytic Tools Customer Feedback 93

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. Marketing funnel vs Sales funnel.

Feedback Software 91

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 91

Userpilot

FEBRUARY 14, 2021

on marketing in 2020. So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. Check them out below!

Feedback Software 86

Feedback Software Research Software Customer Experience User Testing 86

ProductPlan

OCTOBER 26, 2021

Unfortunately, this means a scant opportunity to promote ourselves leads to personal “brands” that seldom extend beyond our companies’ walls (physical or virtual). Anyone in product for a few years quickly notices no fixed definition of product management from one company to another. Putting IMPACT to work for your career.

CTO Coach 86

CTO Coach User Testing Product Research Data Visualization 86