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What makes Airbnb’s Design a Gold Standard

UX Planet

It results from a tightly woven relationship between brand mission and product design , focused entirely on customerneeds. Inspiring Exploration Instead of Forcing Decisions Most travel apps immediately ask, Where do you want to go? This approach perfectly reflects Airbnbs brand mission.

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Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. Subscribe now. So we teamed up to make that happen.

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Usability testing: the complete guide

UX Planet

Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?

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Unlocking Growth Through UX Research

UX Planet

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.

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9 User Onboarding Strategies to Increase Customer Lifetime Value

Userpilot

Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? Use welcome surveys to identify users’ jobs to be done and use cases. This means using the welcome survey discussed above to learn what users expect from your brand.

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Why UX Design Strategy is Crucial for Business Success

UX Planet

Foundational Principles People-focused Approach : Develop your strategy by prioritizing the individuals who will use your product. Just as products evolve over time, so too should your strategy, adapting based on new knowledge and user interactions. Positive associations essentially become synonymous with your brand identity.

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How to get your entire team prototyping with AI

Lenny Rachitsky

Each week I tackle reader questions about building product, driving growth, and accelerating your career. I love Colin’s stuff because it’s always rooted in the real-life problems that product builders actually run into with AI tools—and he articulates the solutions so simply and practically.