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The Enduring Obsession: Big Brands and NFTs?—?A Tale of Hope and Uncertainty

The Product Coalition

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

Branding 113
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How Generative AI is Opening Up New Horizons for Branding Strategies

freshtrax

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.

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3 vanished U.S. brands whose businesses live on in the Japanese market

freshtrax

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Perhaps it was a better fit with Japanese business practices, user experience, and consumer purchasing patterns than in its home country of the United States.” However, the Lawson brand disappeared from the U.S.

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3 vanished U.S. brands whose businesses live on in the Japanese market

freshtrax

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Perhaps it was a better fit with Japanese business practices, user experience, and consumer purchasing patterns than in its home country of the United States.” However, the Lawson brand disappeared from the U.S.

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How Can Brand Monitoring Improve Product Design and User Feedback?

Userpilot

How can you tell if your product is resonating with users? Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? Brand monitoring is the tasks and activities you do that help you track and monitor what people say about your product and brand across multiple channels.

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Icon Design Trends For 2024

UX Planet

By Mary Moore, copywriter at Shakuro Icons are the unsung heroes of user interfaces, silently guiding users through their digital journeys, and forging connections between your brand and your audience. Ensure that the icons do not hinder the overall user experience by being overly complex or distracting.

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Dark Patterns: The Dark Side of UX

UX Planet

Unmasking Dark Patterns Photo by Ankit Singh on Unsplash Dark patterns are intentional design patterns used to deceive users and make them perform actions against their will. User experience design couldn’t stay on the sidelines and has assimilated some existing deceptive practices while inventing new ones. on June 29, 2023.

UX 79