Userpilot

APRIL 27, 2021

This is where webinars really come in handy. In this post, we’ll show you how to specifically use webinars as a part of your overall customer retention marketing strategy. Contents: TL;DR What is the customer retention rate and how to calculate it? Invitation-only webinars especially, can feel exclusive.

Webinar 98

Webinar Marketing Customer Experience Analytic Tools 98

Userpilot

OCTOBER 7, 2024

What is an end-to-end customer experience? It’s the complete customer experience that covers all the interactions between a user and your business, from initial contact to post-purchase. Why is an end-to-end customer experience important? Why is an end-to-end customer experience important?

Customer Experience 105

Customer Experience Data Visualization Customer Feedback User Testing 105

Userpilot

MAY 27, 2024

Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !

Feedback Software 105

Feedback Software User Testing Analytic Tools Customer Feedback 105

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. How do you identify customer touchpoints?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

AUGUST 6, 2024

There’s no product growth without customer engagement. No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. TL;DR Customer engagement involves all interactions with customers along their journey.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Customer Feedback 105

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? What personalized customer retention strategies are open to you? Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

MAY 8, 2024

If your product doesn’t satisfy customer needs, its future looks bleak. You won’t be able to retain your users or convert them into paying customers. You will learn about different types of customer needs and how to identify them. Satisfying customer needs is essential for retention and loyalty.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

MAY 20, 2024

Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Offer personalized onboarding experiences to help users quickly realize product value.

Data Visualization 105

Data Visualization Embedded Analytics Analytic Tools Customer Feedback 105

Userpilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. TL;DR Customer retention is the ability to keep your customers actively using their products. Key metrics to measure customer retention include customer retention rate , customer churn rate , customer acquisition cost, and customer effort score.

Onboarding KPIs 111

Onboarding KPIs Customer Experience Feedback Software Customer Feedback 111

Productside

MARCH 20, 2025

These teams typically include: Product Managers Designers (UX/UI) Engineers Data Analysts Marketing & Brand Experts Instead of rigid departmental silos, these teams operate like startup squadssolving problems from multiple angles at once. Anne explains: Desirable: Whats the customer need? How do we solve real pain points?

Blog 156

Blog Product Research Research Software Product Management 156

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

FEBRUARY 6, 2023

Can a user engagement funnel help you grow a loyal customer base and retain more active customers ? User engagement takes all the best parts of existing funnels and applies relevant modern realities to them for better effect. An engagement funnel is customer-focused. What is user engagement?

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

MAY 20, 2024

To design an effective SaaS customer experience, you need to remove the barriers that prevent users from realizing the value of your product. But how exactly can you build a seamless user experience that increases product engagement and growth? Optimize the customer’s happy paths with in-app guidance based on user behavior.

Customer Experience 105

Customer Experience Analytic Tools Feedback Software User Testing 105

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? So let’s see what you can do to increase your customer value and retain loyal customers. Here are some tips to help you increase your customer value.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Userpilot

JULY 25, 2022

Customer onboarding journey maps take the guesswork out of user onboarding. With a detailed journey map, you’ll know best to onboard new users, so they experience value and reach activation quickly. You’ll also easily find friction points and optimize the user experience to drive customer success.

User Testing 98

User Testing User Friction Feedback Software Analytic Tools 98

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. User persona example.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Product Talk

NOVEMBER 15, 2023

Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. Tweet This Still, in our Product Talk courses and webinars, we often hear the complaint that teams don’t have time for discovery. It’s true that discovery takes time.

Product Research 325

Product Research Customer Experience Data Visualization User Testing 325

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

Education 98

Education User Testing Customer Feedback Customer Experience 98

Userpilot

MAY 19, 2021

Hosting a Webinar. Hubspot built its early success off interactive, unforgettable, and useful webinars. Do you want to: raise brand awareness? You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. The Best B2B SaaS Marketing Tactics to Try in 2021.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

MARCH 27, 2023

How do you increase customer adoption to grow your product ? Plus, learn the proven strategies that help SaaS companies increase their customer adoption rates. TLDR; Customer adoption is the process of continuously learning how to use a product and exploring its full potential. What is customer adoption?

Onboarding KPIs 98

Onboarding KPIs User Testing Customer Experience Customer Feedback 98

Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Uncover customer behavior and preferences.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

JULY 29, 2024

TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

SEPTEMBER 19, 2024

Acquiring customers through product-led growth is a complex process that includes segmentation, activation, adoption, and eventually referrals brought in by brand advocates to restart the cycle. This guide will show you 12 proven ways to improve customer acquisition with Userpilot. User segmentation in Userpilot.

Data Visualization 102

Data Visualization User Testing Customer Experience Research Software 102

Userpilot

DECEMBER 11, 2022

Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. You can create one or several user personas to specify your ideal buyer.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn.

Feedback Software 103

Feedback Software Analytic Tools Product Research User Friction 103

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? They can contribute to every stage of the customer journey and uncover insights into customer relationship management. So let’s dive into details and learn from examples of what customer touchpoints are.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Userpilot

DECEMBER 19, 2022

Indeed, customer retention becomes even more important as your business grows and customer acquisition costs soar. Existing customers are high-value, low-effort assets that can serve as primary revenue drivers. This makes customer retention an important performance indicator for any business strategy.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback Product Research 98

Userpilot

NOVEMBER 20, 2022

Customer experience is so important for product growth and retention. Digitize customer experience to meet customers where they are – online. In this article, we’ll cover: What digital customer experience is and why you should do it. Important steps to digitize your customer experience.

Customer Experience 98

Customer Experience User Testing Customer Feedback Embedded Analytics 98

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Live chat messages can be customized and triggered based on a user’s search intent or completed events. It’s all about context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

Intercom, Inc.

FEBRUARY 6, 2019

We’ve expanded our product offering and the customers we target, meaning we’re marketing to new and more varied audiences. It helped us set expectations about the “size” of a launch and made sure we were prioritizing the highest impact announcements rather than inundating our customers with updates. Brand awareness.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Userpilot

AUGUST 30, 2024

Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior. Chameleon user onboarding Olympics. Leverages the popularity of the Olympics by creating a user onboarding challenge with expert feedback sessions. Userpilot video ad. Get a demo.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105