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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Be Consistent Across Platforms Your brand should be cohesive across various channels—whether it’s your LinkedIn profile, industry blogs, or internal communications. Share case studies, write posts that highlight your analytical approach, and offer insights backed by data. How do I solve problems differently than others?

Branding 293
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Customer Recruiting for Continuous Discovery: Get Easy Access to Customers Week Over Week

Product Talk

We all have full backlogs, most of us are behind on our roadmaps, we all have too much on our plates. It includes 12 real-world case studies where teams share in detail how they automated their recruiting process using one of these strategies. Our case studies cover B2B scenarios, B2C scenarios, even complex B2B2B2C scenarios.

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Hey, partner! Introducing new programs for app and service partners

Intercom, Inc.

So today we’re excited to announce two new programs for Intercom app builders and service providers: the App Partner Program and the Service Partner Program. Since unveiling the Intercom App Store in 2018, we’ve worked with many of you to launch over 240 apps on the Intercom platform. Here’s how they work.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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How to Use Customer Feedback as a Sales Tool

The Product Coalition

This is where customer feedback for sales comes into play. Customer feedback is one of the most valuable tools a business has at its disposal, but it’s often under-utilized. CES (Customer Effort Score) surveys In-person interviews Customer reviews Usability testing In-app usage analytics … But we’re getting ahead of ourselves.

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How Bloom & Wild made customer experience more thoughtful: A Case Study

Mind the Product

Thanks to feedback from their customers, the team at Bloom & Wild discovered that they could make a truly impactful product change without the need for complicated features. As we try to disrupt and improve the flower delivery industry, we always put technology at the heart of what we do. All they had to do was listen.

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Technology Transformation – Adobe Lightroom

The Product Bistro

Primarily a software related issue (although there are architecture transitions in hardware that are thorny too), the point when an old architecture is holding you back, and market forces are driving the discussion in your market space, a clean rewrite is what is required. But, time marches on, technology and demographics change.