Product Bookshelf

FEBRUARY 13, 2017

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. Product management as a topic is vast.

Product Management 81

Product Management Product Manager Management Management 81

Userpilot

JUNE 3, 2022

In this era of product-led growth, product marketing can’t be ignored. SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective product launches , positioning, and improved product experiences. Then you should listen to this podcast.

Research Software 86

Research Software Analytic Tools Feedback Software Data Visualization 86

PMLesson's Ace the PM Interview

JULY 13, 2020

Product Managers are often called “Product CEOs” or “Mini GMs”, but they rarely have direct control over the inputs that lead to successful products. Shipping product to real users. Product School's Product Management Certification Founded in 2014, Product School boasts a community of 1 million+.

Certifications 52

Certifications User Testing Data Visualization Feedback Software 52

The Product Coalition

SEPTEMBER 2, 2019

After that, the startup is pushed to get outside the building and understand the necessity of real customer feedback management for product managers who try to improve the product. Case Study Now, let’s get down to details to grasp the theory better. Case Study And back again to our selfie drone.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. I was given an estimation based case for a hypothetical situation to pitch investors for funding. Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

PMLesson's Ace the PM Interview

OCTOBER 21, 2019

We talk to Hemanth Kempanna, an Exponent alumnus, on his journey to breaking into product management and his experience building cloud-based products. For product management and UI/UX related skills, I have personally found LinkedIn Learning and Udemy to be helpful. Hemanth is currently a PM at Motorola.

Technical Review 40

Technical Review Customer Experience Technical Advisors Research Software 40

Userpilot

OCTOBER 29, 2020

You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company). What’s the difference between a Product Manager, Product Marketing Manager, and a Marketing Manager?

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 95

UX Studio: Product Management

DECEMBER 7, 2022

Guidea is a UX firm helping businesses to carry out projects from their idea phase until the final product launch. Their UX researchers and designers have a depth of understanding, allowing them to help their clients make their first ideas come to life and support them along the way until the final product launch. .

User Testing 52

User Testing Research Software Product Research UX 52

Userpilot

APRIL 29, 2021

Then, repeat after me (or Andrew Chen of Andreessen Horowitz, to be precise): “The natural state of any new product is that no one’s using it :)”. Product Death Cycle by David Bland. And while most product managers think the users need more features to start using their product…the opposite is often true.

Weak Development Team 105

Weak Development Team Product Research User Testing Customer Experience 105

Sachin Rekhi

OCTOBER 10, 2018

I just finished reading The Messy Middle by Scott Belsky and highly recommend it for product managers at both startups and established tech firms. Scott Belsky shares his lessons learned optimizing and enduring the messy and unsexy middle every product goes through before (hopefully) thriving.

Data Visualization 86

Data Visualization Customer Experience Customer Feedback User Testing 86

Mixpanel

OCTOBER 6, 2022

That’s why I’d imagine you see things like case studies, a crips onboarding flow, and templates. Marketing strategy rolls out of this fundamental product metric. Marketing can take the pressure off of product launch timelines. Engineering estimations. The two scariest words in tech.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

The Product Coalition

APRIL 11, 2019

Consider one product launched by two teams, one with reasonable expectations (Team Reasonable) and another with unreasonable expectations (Team Unreasonable). The best way to avoid this is constant knowledge gathering on best practices, your competitors, the market and case studies. If it was, everything would succeed.

Weak Development Team 60

Weak Development Team Customer Experience Product Research User Testing 60

All About Product Management

MARCH 5, 2008

Following that it would be critical to analyse all the activities that led to the success launch of the product. State that as the product manager I'd have the over view of all activities but the analyse will be designed to get into the detail. Follow Brian Lawley’s advice which is stay humble and give credit to the team.

Software Review 48

Software Review Product Management Product Manager Management 48

The Product Coalition

FEBRUARY 1, 2016

While there is much collateral available on the strategy of new customer acquisition, implementing that strategy takes a concerted effort within the organization to ensure that new product launches are successful and the target growth rate is achieved. Determine if the product concept solves biggest problems that customers face.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

Userpilot

JANUARY 18, 2021

Activation is about getting the user to EXPERIENCE the value of the product. It’s about real, lived value, as opposed to the hypothetical value proposed on the product management tool’s sales page. This is also probably the time when they stop shopping around and commit to your product. Big difference.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Customer Experience 76

Mind the Product

MARCH 1, 2017

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks.

Feedback Software 70

Feedback Software Customer Experience User Testing Customer Feedback 70

Userpilot

FEBRUARY 17, 2021

What: 1,500 tech product managers and product developers gather online at one of the world’s largest product management & development conferences. Product Con. What: The largest online product management conference in the world with years of digital experience. Source: Productschool.com.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Mind the Product

OCTOBER 17, 2019

At our launch event we held three cooking sessions with six pairs of teachers and students. You can see our video case study of these sessions here. But the inspirational and kind-hearted people we spoke to more than made up for it. We learned so much during these sessions, what worked and what didn’t.

User Testing 83

User Testing Research Software Feedback Software Product Research 83

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Whether you’re a seasoned product management pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your product management game.

Books 83

Books Analytic Tools Data Visualization Product Research 83

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams would have to know all the technical details of your SaaS product, its competitors and be able to understand and predict industry trends. Why Use Product Marketing Tools? From just $8 per creator per month, Loom is a steal.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Mind the Product

MAY 2, 2017

As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious.

KPI 90

KPI User Testing Customer Experience Product Research 90

Business of Software Conference

OCTOBER 11, 2023

Big company: Very difficult to make the switch at IBM because of how established they are and people still thought it was the old product. 10:30: Chris Mele: Investors, Pricing Science, and Optionality Mastering software pricing is as important as product management Pricing strategies such as pay as you go, etc.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Mind the Product

APRIL 6, 2017

If anything, they invest more time, money and resources refining and refining these business cases. Why do we frame the certainty of result when we have little evidence to support it aside from experience, case studies and statements of “ <insert famous tech company> does it” to back up our claims?

Weak Development Team 113

Weak Development Team Customer Experience Product Research User Testing 113

Business of Software Conference

SEPTEMBER 15, 2020

This Year: Launching A New Breakout Product. The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of the year, not least because of the very public fight with the Apple store. Jason will talk about the conception, design and launch of Hey.

Events 40

Events Customer Feedback Framework Startups 40

Userpilot

NOVEMBER 18, 2021

While in-app notifications are the most common, others like social media, emails, press releases, etc can also be great methods depending on the goal you hope to achieve with your feature/ product launch. New product launch release notes. This way each feature release is only going out to the right customer.

Feedback Software 77

Feedback Software Product Research User Testing Customer Experience 77