Mind the Product

FEBRUARY 13, 2020

As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. This case study focuses on Lean Product Validation, but the chart below gives an overview of our entire customer discovery process and the steps we followed. The Approach.

Product Research

Mind the Product

APRIL 11, 2018

While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Here we look at a case study of a flash sale platform in the UK called Wriggle ( [link] ) that shows us that simplifying value propositions is an ongoing process that’s key to growth.

User Testing

Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit.

User Testing

Mind the Product

JULY 13, 2017

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.

User Testing

Product Innovation Educators

AUGUST 5, 2024

How product managers should use the five-step model for creating team culture Watch on YouTube TLDR Product managers often face the challenge of significant responsibilities without formal authority. As product managers, we must navigate both these realms. They are leaders who inspire and guide their teams.

Product Management

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.

Analytic Tools

Product Innovation Educators

JUNE 8, 2018

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.

User Testing

Userpilot

JUNE 28, 2023

In this guide, we’ll look at eight user onboarding case studies that can provide inspiration for your own onboarding flows! Create a multimedia onboarding flow with product screenshots and videos. TL;DR The Room increased user activation by 75% using driven action UI patterns. Get a demo now!

Onboarding KPIs

Product Talk

FEBRUARY 12, 2020

Find our other Product in Practice posts here. Ask 100 product managers how they ended up in their roles and you’re unlikely to hear the same career trajectory repeated twice. Ask 100 product managers how they ended up in their roles and you’re unlikely to hear the same career trajectory repeated twice.

Product Research

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

Technical Review

Product Innovation Educators

JUNE 20, 2016

And while it is written in the context of startup growth, the concepts apply to any product management effort that involves creating a new product or improving an existing one – from startups to large enterprises. Practices and Ideas for Product Managers and Innovators. Prioritizing waste. Prioritizing waste.

User Testing

Product Talk

NOVEMBER 2, 2022

Are you looking for the 2022 Product Conferences list? ProductCon London: The Product Management Conference. Front UX & Product Management Case Study Conference. New York Product Conference. Product-Led Summit | Amsterdam. ProductCon San Francisco: The Product Management Conference.

Product Research

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Analytic Tools

Product Management University

AUGUST 20, 2024

For all you product managers out there, here’s something that’ll help you energize stakeholders and separate the pretenders from the contenders when it comes to influencing your product priorities for 2025, and it won’t cost you a dime. A real world case study example to model your own after.

Product Strategy

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

Startups

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

Events

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Product marketing manager persona example. Monday’s present messaging.

Messaging

PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Question : Design a Smart Fridge. That’s a wrap!

Reporting Tools

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. The Unknown Unknowns.

Product Marketing

Mixpanel

MARCH 30, 2020

Latest studies note that only 35% of product manager roles are filled by women, and most of those roles are entry-level positions, meaning they are often removed from influential decision making. Meanwhile, if you’re looking to start or advance your career in product management, check out AWIP’s job board.

Analytic Tools

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. Product-Led Growth by Wes Bush is the ultimate book on how to implement product-led growth and build winning products.

Research Software

Userpilot

APRIL 30, 2024

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Marty Cagan is a well-known figure in the product management and technology industry. Who is Marty Cagan?

Analytic Tools

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? What should be the KPIs of a Product Marketer?

Analytic Tools

Userpilot

AUGUST 7, 2019

Note: This article has embedded real-life examples, strategies, and cases from the author and her company, Growbots. How is Customer Success correlated with Product Marketing? What’s the correlation between Customer Success and Product Marketing? Continue reading, if you want to learn: What is Customer Success?

Customer Experience

The Product Coalition

MAY 9, 2020

Emerging Product Strategy Product Management in the Time of COVID Part I: Stopgaps & Scaled Retention Strategies This first article in the series highlights customer retention strategies for products adapting to changes in customer behavior. In March I set out to help product leaders answer this question.

User Testing

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Use Case Studies.

Product Marketing

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Use Case Studies.

Product Marketing

BrainMates

SEPTEMBER 19, 2022

Case Study: How ReadyTech Use. Product-Led In The Workforce Sector. When you think about the workforce sector you might not immediately see how product fits into the equation. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

Events

Mind the Product

JANUARY 7, 2019

For me, the most effective engagement tactic for product talks is case studies – “what would you do?” It’s best if the outcome is unknown, and the case inspires debate. The very best case studies have unexpected outcomes – surprise leads to learning. You can create a case study for anything.

Product Research

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. Escaping the Build Trap promotes outcome-driven product management to deliver real value to customers.

Books