Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. Product-Led Growth by Wes Bush is the ultimate book on how to implement product-led growth and build winning products.

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Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. Rkn2aZaTnw #prodmgmt #prodmktg #ux.

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? What should be the KPIs of a Product Marketer?

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Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

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Userpilot

JANUARY 27, 2023

Evaluative research, on the other hand, tests how good your current product or feature is. Why is conducting evaluation research important for product managers? Ongoing evaluation research is essential for product success. It allows PMs to identify ways to improve the product and the overall user experience.

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Userpilot

JUNE 20, 2023

Here are some bonus books that enable you to effective product management: Inspired by Marty Cagan emphasizes understanding users, collaboration, iterating, and refining based on feedback. 1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week.

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Good Product Manager

MARCH 6, 2016

One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. However, we know that that’s often a major area where companies and product teams struggle. Recent Product Management Interviews. SPRuBSAe5P.

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Good Product Manager

SEPTEMBER 21, 2015

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, follow me at @jefflash : Product manager vs. product owner: one person or two? The Product Roadmap is Not the Project Portfolio; good tips for planning epics across an #agile portfolio [link] #prodmgmt.

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Good Product Manager

SEPTEMBER 21, 2015

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, follow me at @jefflash : Product manager vs. product owner: one person or two? The Product Roadmap is Not the Project Portfolio; good tips for planning epics across an #agile portfolio [link] #prodmgmt.

Product Research 60

Product Research User Testing Customer Experience Product Management 60

Userpilot

APRIL 29, 2021

Then, repeat after me (or Andrew Chen of Andreessen Horowitz, to be precise): “The natural state of any new product is that no one’s using it :)”. Product Death Cycle by David Bland. And while most product managers think the users need more features to start using their product…the opposite is often true.

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Weak Development Team Product Research User Testing Customer Experience 105

Good Product Manager

APRIL 21, 2015

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. It’s fairly common for product managers to come up with their own spreadsheets or formulas to do this evaluation. Three Questions About Product Management.

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Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Product Con. Source: Productworld.co.

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Good Product Manager

MARCH 6, 2016

One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. However, we know that that’s often a major area where companies and product teams struggle. Recent Product Management Interviews.

User Testing 60

User Testing Leadership Customer Feedback Product Research 60

The Product Coalition

AUGUST 2, 2018

There are product management conferences that shake things up, and we’ve compiled a list of our top picks. FRONT: CONFERENCE FOR UX AND PRODUCT MANAGERS Front is a conference for designers and product managers that takes place annually in Salt Lake City, Utah. On the contrary!

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Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? There are three main benefits to investing in customer education: it improves product adoption , drives customer success, and reduces customer churn. UX design team. Example of a user persona for a Product Manager.

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The Product Coalition

FEBRUARY 7, 2022

Unlike traditional marketing approaches, for example, billboards, positioning, TV/Newspaper/online ads and press releases, growth hacking was a data-driven, cost-effective, consists a small test window and iterative in nature that help growth hackers to assess many ideas quickly and pick a few that suited best to grow. A growth hacker role?

Customer Experience 157

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Userpilot

JULY 7, 2021

Calendly, Dropbox, Hotmail or even Facebook back in the day – they all involved an element of sharing and inviting other people to make the tool more useful for the original user, hence – the product spread like wildfire.) . Imagine you are a Product Marketing Manager for a Social Media Scheduler.

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DISQO

AUGUST 14, 2015

The rapidly evolving field of product management requires its practitioners to take continuing education seriously. We’ve written before about books , conferences , jargon , guides , and trends for product teams looking to stay ahead of the curve. Product Management Insider. Product Psychology. Prioritised.

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DISQO

AUGUST 14, 2015

The rapidly evolving field of product management requires its practitioners to take continuing education seriously. We’ve written before about books , conferences , jargon , guides , and trends for product teams looking to stay ahead of the curve. Product Management Insider. Product Psychology. Prioritised.

Product Research 40

Product Research User Testing Product Management Product Manager 40

DISQO

AUGUST 14, 2015

The rapidly evolving field of product management requires its practitioners to take continuing education seriously. We’ve written before about books , conferences , jargon , guides , and trends for product teams looking to stay ahead of the curve. Product Management Insider. Product Psychology. Prioritised.

User Testing 40

User Testing Product Management Product Manager Research Software 40

Product Bookshelf

JANUARY 10, 2017

The process in the book is “a checklist to make sure you’ve thought about the key assumptions and decisions to be made when creating a product.” ” Olsen’s book is a detailed, how-to guide for Lean product management with frameworks and cast studies. This is the essence of product-market fit.

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UX Studio: Product Management

SEPTEMBER 16, 2021

UX studio is an expert design company that helps businesses worldwide design impactful digital products. At UX studio, our experts analyzed dozens of UX design Berlin companies to help you find the most reliable and experienced design partner. An award-winning product design studio in the heart of Europe.

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Research Software User Testing Analytic Tools Feedback Software 59

Good Product Manager

JUNE 9, 2016

We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. The result is this post on the SiriusDecisions Marketplace blog: Product Management Tools: One Company’s Journey.

Product Research 60

Product Research Research Software User Testing Presentation 60

Good Product Manager

JUNE 9, 2016

We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. The result is this post on the SiriusDecisions Marketplace blog: Product Management Tools: One Company’s Journey.

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Product Research Research Software User Testing Presentation 60

Innovatemap

AUGUST 26, 2020

Product Leaders – OpenView has led the charge on PLG for several years and highlights case studies well. I’ll also plug our Better Product podcast where we cover this topic quite a bit. Key product functions. First, design and product management is a critical component.

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Userpilot

JANUARY 14, 2023

A successful customer education program can be woven into your product marketing efforts. Consider some examples: Guide new users with an onboarding checklist to adopt the product or service. Onboarding checklists are a great way to drive customer adoption by ensuring new users discover important product features early on.

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Userpilot

AUGUST 6, 2023

We practice what we preach at Userpilot which is why we have a tight-knit and constantly growing Product Marketing Facebook group. Whether you’re a SaaS founder, product manager, marketer, or customer success representative there’s no shortage of insightful discussions — so feel free to join in!

Customer Experience 97

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Userpilot

FEBRUARY 21, 2022

Define your target market and user persona. After defining what your product does well and how it compares to your competitors, it’s important to map out your user persona. As a SaaS product manager, you need to understand what job your product helps the user achieve. Conclusion.

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Userpilot

JANUARY 18, 2021

Activation is about getting the user to EXPERIENCE the value of the product. It’s about real, lived value, as opposed to the hypothetical value proposed on the product management tool’s sales page. This is also probably the time when they stop shopping around and commit to your product. Big difference.

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Analytic Tools Feedback Software Data Visualization Customer Experience 97

Userpilot

JANUARY 5, 2021

A similar experience happens in many SaaS products. Shiv Patel, Product Manager and co-founder at Autopilot , a marketing automation platform actually explained it in his Product Drive talk: He calls the phenomenon “fear of the white canvas” and it is dangerously extending your time to value (TTV).

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Userpilot

FEBRUARY 4, 2022

A few user persona examples in the SaaS space include product managers, product marketers, customer success managers, UX designers, and independent contractors who help companies with any of the aforementioned areas. Case studies. Video marketing (YouTube and TikTok). Source: Canva.

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The Product Coalition

MARCH 29, 2018

Work with product marketing to craft and validate. Check out Product Plan’s advice on how to write a compelling value proposition. 2) Referenceable customer case studies with details on their need, the solution and the ROI impact they experienced. Some product teams add features and usability worsens.

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UX Studio: Product Management

OCTOBER 24, 2019

The smart home product market has expanded. Here’s an interesting case study about Google Home Hub’s visual experience. Continue learning with UX studio. Here is our fresh interview “ We’ll Need More UX Writers in Tech ” – with Yuval Keshtcher (ux writing guru). Do you consider having one?

Customer Experience 51

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Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. Escaping the Build Trap promotes outcome-driven product management to deliver real value to customers.

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Books Analytic Tools Data Visualization Product Research 98

The Product HQ

FEBRUARY 6, 2023

Need help preparing for your next senior product manager interview? Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. Then you’ve come to the right place. Every question has a purpose.

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