Userpilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? No worries!

Feedback Software 57

Feedback Software Analytic Tools Research Software User Testing 57

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

OCTOBER 1, 2020

ková , a product marketer at Kontentino , a social media management tool for collaboration, content approval and scheduling, came to Userpilot with a few main goals in mind – increase product adoption, boosting new feature adoption, communicating new feature releases in-app and creating their very first user onboarding.

Onboarding KPIs 95

Onboarding KPIs User Testing Research Software Customer Experience 95

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Content marketing channels.

Product Marketing 91

Product Marketing Marketing Research Software Feedback Software 91

Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. What is evaluative research? If so, you’re in the right place!

User Testing 93

User Testing Product Research Research Software Feedback Software 93

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Keep them updated about their order or provide additional support to help them maximize the product value. Userpilot is a product growth platform. It helps create in-app experiences to optimize user conversions.

Research Software 83

Research Software Feedback Software User Testing Reporting Tools 83

Userpilot

NOVEMBER 14, 2022

Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. How does this help with product marketing , and what are some examples of brands that have succeeded with it? Amazon is another popular example of reciprocity in marketing.

Feedback Software 92

Feedback Software Research Software Marketing User Testing 92

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

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Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. How do you launch a SaaS product?

Research Software 91

Research Software Feedback Software Onboarding KPIs Product launches 91

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 94

Feedback Software Research Software Reporting Tools Onboarding KPIs 94

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 98

Userpilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. 1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week. Author: Emilia Korczynska is the Head of Marketing at Userpilot. . #2 on Amazon.

Onboarding KPIs 87

Onboarding KPIs Feedback Software Research Software Books 87

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

NOVEMBER 2, 2022

In this article, we cover: How to define product value and a value-added product. How to measure product value. 10 ways to add value to products in SaaS. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. Social proof is a powerful selling tool.

Feedback Software 87

Feedback Software Research Software User Testing Product Research 87

ProductPlan

SEPTEMBER 13, 2022

Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders. Killer features for niche markets.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Userpilot

OCTOBER 19, 2022

To succeed, product marketers and customer service teams in SaaS must recognize that customer service isn't a one-size-fits-all affair. So, what are the different customer types you can expect to meet in SaaS? The active user is a regular user of your product who enjoys it but is yet to become a loyal customer.

Customer Experience 94

Customer Experience Feedback Software Analytic Tools Research Software 94

Product Talk

FEBRUARY 12, 2020

During her tenure as a data scientist, Lisa was able to see how the product team approached building predictive products. We then jammed those models into our platform so that customers could access the outputs in many ways.” Airship engaged Teresa to coach Lisa’s product team, which is responsible for orchestration.

Product Research 175

Product Research Data Visualization User Testing Research Software 175

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Want to know how to measure your NPS and how to cross-reference it with your user data to guide your product development and onboarding? A really high NPS means that your customers love you and your product.

Analytic Tools 114

Analytic Tools Feedback Software Research Software Data Visualization 114

Mind the Product

JULY 24, 2019

And as the community has grown and scaled around the world, we’ve seen that the challenges that product people face are the same, regardless of where we are. While we’ve spent a lot of time discussing the mechanics of product management, the most common challenge we hear about is discovery: how to know if we’re building the right things.

Research Software 96

Research Software Feedback Software User Testing Product Research 96

Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. That’s the reason why focusing your efforts on what happens after you make the deal is also an important part of every B2B SaaS company. Note: This article has embedded real-life examples, strategies, and cases from the author and her company, Growbots.

Feedback Software 49

Feedback Software Customer Experience User Testing Research Software 49

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important.

Research Software 64

Research Software User Testing Outbound Marketing 64

Business of Software Conference

OCTOBER 11, 2023

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Use Case Studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Use Case Studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Userpilot

JULY 9, 2021

Continuous Discovery Habits by Teresa Torres teaches you how to set up a continuous discovery system within your organization with actionable exercises. Product-Led Onboarding by Ramli John and Wes Bush is a new book about how to implement user onboarding for the ultimate customer retention. Geoff Watts, Author of Product Mastery.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Market research insights.

Data Visualization 92

Data Visualization Customer Feedback Customer Experience User Testing 92

The Product HQ

APRIL 20, 2024

Work on Side Projects during your Current Job One of the best ways to demonstrate your interest in product management is to work on a side project that gives you experience in shipping a product. A side project could be anything from a tangible iPhone app, wireframe, or even a PowerPoint case study.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Product management is a cross-functional role responsible for all stages of product development. Reports, statistics, and product benchmarks give you hard data on trends in the product world.

Analytic Tools 91

Analytic Tools Data Visualization Research Software Feedback Software 91

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. Connect with Else on Linkedin.

Customer Experience 98

Customer Experience User Testing Customer Feedback Research Software 98

The Product Coalition

JULY 6, 2022

Nowadays, digital products are becoming more and more prominent in our lives, and it’s already part of our daily activities. The majority of such apps have undergone iterative and incremental development to enhance and improve their features. Most of our readers would have heard of Agile product management.

Startups 123

Startups Feedback Software User Testing Product Research 123

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

User Testing 90

User Testing Data Visualization Product Marketing Product Research 90

Product Talk

NOVEMBER 2, 2022

INDUSTRY: The Product Conference. Business of Software. Advancing Research 2023. Front UX & Product Management Case Study Conference. New York Product Conference. Product-Led Summit | Amsterdam. ProductCon San Francisco: The Product Management Conference. Product-Led Summit | Sydney.

Artificial Inteligence 183

Artificial Inteligence Product Research Naming Agile 183

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Take a look at how these companies position themselves: Product Onboarding Tool. vs. A Product Onboarding Tool for Startups. Marketing + Acquisition Strategist.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

bpma ProductHub

JUNE 30, 2017

” A list of requirements might represent logic, long case studies might represent art, but user stories represent the best of bringing the two together with context. To quote another icon of business, Steve Job said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Mixpanel

MAY 15, 2024

Even though we’re looking at dashboards and numbers plenty, live conversations with product and data leaders provide valuable insights and feedback as we evolve and improve Mixpanel’s analytics platform. For some product leaders, analytics is a catalyst for creating a more data-driven culture.

Data Visualization 52

Data Visualization Analytic Tools Enterprise User Testing 52