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13 A/B Testing Mistakes And How to Fix Them

Userpilot

Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. Choose the latter.

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Product in Practice: Tackling Big Hairy Product Challenges with Continuous Discovery

Product Talk

Hello, Product Talk readers! It’s time for another installment of Product in Practice. In this series, we highlight the impressive work that forward-thinking product teams are doing. Find our other Product in Practice posts here. During her tenure as a data scientist, Lisa built two predictive products. Tweet This.

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UX Research: A Practical Guide to Insights, Budgeting, and Stakeholder Engagement

UX Planet

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights.

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Product in Practice: How 2-Way Door Decisions Helped Simply Business Learn Fast

Product Talk

Welcome to the latest installment of Product in Practice! For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work.

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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

How can a Product team find that next big idea? It turns out that even ordinary product teams can discover extraordinary ideas. By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply.

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User Research For India’s Top Property Site – MagicBricks Case Study

UX Studio: Product Management

We conducted user research for the site and we will share what we’ve learned from it in the following case study. A UX research-only project. Therefore, they wanted us to conduct extensive user research aimed at understanding the main problems their users were currently facing.

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6 SaaS Demo Best Practices to Run Successful Demo

Userpilot

Think about it – would you ever buy a car without taking it out for a test drive first? Similarly, you can't expect potential customers to come on board without a well-designed software demo first. TL;DR For potential customers, your sales demos could be the deciding factor between converting or switching.

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