Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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User Testing Product Research Market Research Research Software 280

Userpilot

OCTOBER 28, 2024

Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Mind the Product

APRIL 16, 2020

Before moving to super app Gojek to lead its efforts on mass financial inclusion, Adam Darcy developed PayMe, a product that has helped to transform the way young people in Hong Kong think about HSBC. The plan was to build a low-cost Minimum Viable Product (MVP) to validate the idea of social payments before adding any resources.

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Weak Development Team Banking Customer Experience User Friction 197

The Basics of Product Management

JUNE 21, 2025

Welcome to the ultimate guide to Product Manager interview questions. Tell me about a time you made a tough product decision Situation: We had to sunset a low-performing feature. Task: Communicate the decision to users and internal teams. Result: Reduced churn and improved NPS by 8 points.

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Product Research Feedback Software Analytic Tools Research Software 40

The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

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Feedback Software Customer Feedback User Testing Data Visualization 158

UX Planet

JUNE 19, 2025

While ample time for thorough UX research is ideal, there are always projects where that’s not possible, in which case, I make sure to follow these three steps of UX research, in whatever capacity possible, to ensure I am not designing in the dark. They are not always the same as user goals. Understand the business goals.

Research Software 59

Research Software User Testing Product Research UX 59

UX Studio: Product Management

FEBRUARY 20, 2018

In this case study, I share with you the story of designing a high-end fashion store. In early 2017, Société hired us to design their new e-commerce store where users could browse and buy collections of selected contemporary designer brands. One of my colleagues, Tímea Falmann focused on the research, with me mainly on design.

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User Testing UX Product Research Research Software 109

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

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Data Visualization User Testing Customer Feedback Customer Experience 52

UX Planet

JANUARY 29, 2024

TimeTrek: Crafting a Time-Travel Experience — UX Case Study Imagine if you could travel to any time and place on earth. This was an assignment provided to me so I thought why not make a case study out of it. Motivates users to continue their journey until the end. Would you take the leap through time? ?⏱️

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Customer Experience Travel Feedback Software UX 97

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

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User Testing Research Software User Friction Customer Experience 158

UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. A UX research-only project. Therefore, they wanted us to conduct extensive user research aimed at understanding the main problems their users were currently facing.

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User Testing Product Research Research Software Customer Experience 75

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. Initial user research. Scope and team.

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Research Software Analytic Tools Feedback Software User Testing 96

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.

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Customer Feedback Customer Experience Data Visualization Analytic Tools 111

UX Planet

MAY 25, 2025

I mean frictionless, user-obsessed, data-driven design choices that guide your customer from just browsing to Add to Cart without ahiccup. Ever wondered why some eCommerce websites seem to effortlessly turn casual browsers into loyal customers while others struggle to keep visitors engaged?

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Data Visualization Analytic Tools UX Feedback Software 98

Userpilot

SEPTEMBER 8, 2023

Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. Choose the latter.

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Product Research User Testing Analytic Tools Data Visualization 104

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 101

User Testing Research Software Market Research Product Research 101

Alchemer Mobile

JULY 21, 2020

In the banking and financial industry , the best place to gather customer feedback is typically in the app stores. However, this feedback is hard to aggregate, analyze, and act upon — especially when ratings and reviews can’t be tied back to individual people. ” – Jason Pace, Senior Product Manager at Alkami.

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Feedback Software Product Research Roadmap Customer Feedback 130

UX Studio

NOVEMBER 26, 2018

Creating a digital product from scratch can make for an exciting process but never a smooth ride. But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? What should I do?

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User Testing Market Research Product Research Research Software 107

Centercode

JUNE 11, 2025

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows.

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User Testing Customer Feedback Data Visualization Feedback Software 52

DISQO

MAY 10, 2018

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. According to Charles-Pierre, Alpha has enabled MRLN to validate a product offering 3x faster than usual. Background. MRLN, a startup incubated by D.

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Product Research Startups User Testing Reporting Tools 75

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights.

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Data Visualization User Testing Research Software Product Research 98

Userpilot

JUNE 10, 2024

That also helps with customer retention. In this blog, we’ll discuss a few techniques and tools to identify user problems. TL;DR A user problem is something a user struggles with when trying to achieve a goal or complete a task. It helps you collect data on user needs , behavior, pain points, and preferences.

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Data Visualization Analytic Tools Research Software Feedback Software 104

UX Planet

MARCH 3, 2025

7 Best Landing Page Design Practices to Boost Conversions Landing pages are vital for businesses aiming to convert visitors into customers or leads. Key Points Research suggests landing page design best practices can significantly boost conversions, with an average rate of 5.89% across industries. 5 by over 1,000 customers.

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User Testing Research Software Data Visualization Reporting Tools 59

The Product Guy

OCTOBER 8, 2024

Managing stakeholder relationships is one of the most critical and nuanced aspects of the role of product manager. Whether you’re a seasoned product leader or still sharpening your skills, mastering stakeholder dynamics requires an understanding of influence, expectation management, and alignment across teams and departments.

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Customer Feedback Data Visualization Product Management Product Manager 150

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

UX Planet

JANUARY 11, 2024

A case study for mobile-web app development. Sharing my insights from a case study that delved into user research to revolutionize my approach to product development. Customer Journey Map: A scenario that depicts customer goals; thought process and emotions; and opportunities to improve from.

Customer Experience 98

Customer Experience User Testing Customer Feedback User Friction 98

Userpilot

NOVEMBER 20, 2022

Customer experience is so important for product growth and retention. Digitize customer experience to meet customers where they are – online. In this article, we’ll cover: What digital customer experience is and why you should do it. Important steps to digitize your customer experience.

Customer Experience 98

Customer Experience User Testing Customer Feedback Embedded Analytics 98

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

APRIL 24, 2024

Think about it – would you ever buy a car without taking it out for a test drive first? Similarly, you can't expect potential customers to come on board without a well-designed software demo first. TL;DR For potential customers, your sales demos could be the deciding factor between converting or switching.

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Demo Research Software Feedback Software Product Research 95

The Product Coalition

DECEMBER 11, 2019

One thing above all makes a successful startup: people who purchase and love the product. If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit?

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User Testing Data Visualization Product Marketing Product Research 132

Userpilot

JULY 2, 2024

But how do you choose the right data platform for product analytics ? TL;DR A self-service data platform is a user-friendly system that allows non-technical users to extract, transform, and visualize data without extensive IT support. What should you look for?

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Research Software 105

UX Planet

SEPTEMBER 3, 2024

Introduction In today’s fast-paced digital world, creating a product that not only functions well but also delights its users is a significant challenge. Achieving this requires a deep understanding of user experiences, motivations, and emotions. Core Methods of Qualitative User Research 1.1

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User Testing Research Software Product Research Data Visualization 96

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. Key highlights include: Selecting the ideal customer profile (ICP).

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Steps to create compelling product messages. Built for productivity.” You don’t need to code).

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Messaging Framework Feedback Software Research Software 105

Userpilot

SEPTEMBER 30, 2024

Before we get into the nitty-gritty, here’s why you need a messaging strategy in the first place: Clarity and consistency : A well-defined messaging plan ensures that product communication is clear and coherent across channels, so your audience understands (and trusts) your brand story and values. User persona example.

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Messaging Research Software User Testing Analytic Tools 111

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

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Feedback Software User Testing Customer Experience User Friction 97

Intercom, Inc.

OCTOBER 16, 2019

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Determining where you are on the spectrum leads to the sort of customers you plan to target, your route to market and the most effective sales process. Goal of website.

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Strategy Customer Experience Inbound User Testing 195