Remove category
article thumbnail

Kevin Maney on designing your own category

Intercom, Inc.

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. The book aims to help companies apply category design to open new markets and create new demand. and the Making of IBM , and The Two-Second Advantage.

article thumbnail

Free vs Paid Analytics Platforms: How to Choose One (+ Best Tools in Each Category)

Userpilot

In this article, we’ll present the advantages and disadvantages of paid analytics platforms versus their free version counterparts and the best tools for each category. Amplitude is the best product insights tool with AI-based event analytics. Which camp would you belong in? There are different types of analytics tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Introducing Borrowed Properties: Combine data between events on the fly

Mixpanel

We’re excited to introduce Borrowed Properties, where you can “borrow” a property from one event to another on the fly, and you can analyze as though that property has been tracked on that event all along. Previously, there was no way you could combine data between events.

Events 59
article thumbnail

Evolving our data model beyond front-end events

Mixpanel

Events are a restrictive, inflexible way of modeling data.” What’s lesser known is that Mixpanel’s event-based data model can capture and analyze virtually any business activity. So long as the data point has a timestamp, it can be represented as an event for analysis. We’ve solved event immutability now.

article thumbnail

Customer Analytics Insights: Categories, Stages & How to Use Them

Userpilot

The different categories of customer analytics and their benefits. There are four categories of customer data analytics: descriptive, diagnostic, predictive, and prescriptive. What are the different categories of customer analytics ? Customer data analytics comes in a variety of categories, all with meaningful insights.

article thumbnail

Event Data for SaaS: A Complete Guide with Examples

Userpilot

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. In this article, we’ll walk you through everything you need to know about event data with industry-leading examples. What is event data?

article thumbnail

The 14 Best Event Tracking Tools for SaaS Companies

Userpilot

Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. TL;DR An event-tracking system is an application for recording and analyzing user interactions with your product or website.