15 Customer Intimacy Best Practices and Tips For B2B Companies
Userpilot
OCTOBER 16, 2022
This term was originally coined by Michael Treacy and Fred Wiersema in their book “ The Discipline of Market Leaders ”, where customer intimacy is one of the three “value disciplines” that a company can follow in order to grow, and the other two models include “product leadership” and “operational excellence.”. The three value disciplines.
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