Product Management University

JULY 15, 2020

This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. What do product analysts do?

Data Visualization 97

Data Visualization Reporting Tools Analytic Tools Research Software 97

The Product HQ

FEBRUARY 1, 2023

Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy. While it is a senior position, there are numerous career paths, such as Group Product Manager (GPM) and Principal Product Manager (PPM).

Product Management 52

Product Management Product Manager Certifications User Testing 52

bpma ProductHub

APRIL 30, 2017

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

Development 150

Development Product Management Product Manager Management 150

bpma ProductHub

JUNE 30, 2017

BONUS : You’ll also learn the value of high-fidelity user stories for marketing and sales – without changing a thing! The target audience for this workshop are product managers, product owners, product designers and product marketing managers. Benefits: More usable products.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Product Management University

NOVEMBER 6, 2018

In order to consistently deliver solutions that are valuable enough to make customers measurably better at their business, product managers absolutely, positively have to know WHAT their target customers are trying to accomplish, WHY those business goals are important, WHAT’s stopping them and how success is measured.

Product Management 124

Product Management Product Manager Certifications Customer Experience 124

The Product Coalition

DECEMBER 29, 2020

It’s also very common when you’re in the job-hunting phase of your product career. Product Managers can transition into their roles from all areas of business, which is a breeding ground for self-doubt. What if my product isn’t good enough?” If you’ve just started a new position, it’s entirely natural to feel nervous.

Technical Review 127

Technical Review Product Research Certifications Data Visualization 127

Product Management University

MAY 21, 2020

The simplest way to quantify the value of your product portfolio, your solutions and your products is to do it from the customer’s viewpoint. Here’s a great exercise for product management, product marketing and sales. Do It For the Portfolio Instead of Every Product. Give it a try.

Certifications 130

Certifications Workshop Reference Naming 130

Product Management University

SEPTEMBER 20, 2017

Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales. The $64,000 question is, “how do you transform multiple disparate products into business solutions to achieve a whole that’s more valuable than the sum of the parts?” Analyze the Markets & Educate.

Data Visualization 100

Data Visualization Product Management Product Manager Certifications 100

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Reporting Tools 102

The Product Cafe

JANUARY 18, 2024

There's no need to wait another year to make positive changes in our lives. Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. Renowned for her practical approach to aligning product, marketing, and sales strategies. Product HQ's AI Product Manager Certification ‍ First thing first.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

The Product Coalition

DECEMBER 11, 2020

Chatter online was cautiously positive, with many projecting a tough fight in a space already dominated by big name brands, but Quibi was armed with many reasons to be optimistic. Some analysts have posited that influencer marketing is much more impactful with Quibi’s target market than Hollywood A-listers.

Reporting Tools 149

Reporting Tools Download Certifications User Testing 149

Product Management University

SEPTEMBER 20, 2017

But eventually products commoditize, markets shift and the law of diminishing returns kicks in. Even though your products may be horizontal, a vertical market growth strategy will aim your organization at the market segments that are spending the most money on your category of products and services.

Strategy 113

Strategy B2B Certifications Customer Experience 113

Gainsight

JANUARY 25, 2023

Since CS has become a lifeline in tech’s current economic state , I wanted to help standardize the CCO position by creating a helpful starting point: a canonical CCO job description. It’s quite expansive—the ideal job description will have responsibilities tailored to your unique asks for the position. Bob Stoneking, and Vineet Puri.

Customer Experience 52

Customer Experience Customer Feedback Onboarding KPIs Certifications 52

The Product HQ

FEBRUARY 6, 2023

Curious to find out the average salary of a senior technical product manager? In today’s market, the necessity for senior technical product managers is high. Since the cost of living also takes into account the cost of housing, compensation for positions within urban locations tends to be higher in comparison to rural locations.

Technical Review 52

Technical Review Data Visualization Product Management Product Manager 52

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

NextBigWhat

AUGUST 2, 2019

The course has been extremely useful in understanding some of the core product management frameworks and how to apply these frameworks in real life. It also helped in understanding how to prepare better GTM plans and how product is a function of the market. Siddhartha, Product Manager (Mobisy). Navigate the product cycle.

User Testing 94

User Testing Branding Feedback Software Customer Experience 94

bpma ProductHub

JANUARY 3, 2017

Such a trait is crucial to Product Management roles if you want Sales, Marketing and Engineering to trust and follow your direction. With her background in Product and Marketing, the lessons, stories and tips will be very relevant to you.

Product Management 105

Product Management Product Manager Management Management 105

Product Management University

OCTOBER 17, 2017

That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Learning how to manage, market and sell products and services in a B2B and B2B2C world is nothing short of complex. The post Learning Product Management Skills vs. Training: Big Difference!

Product Management 100

Product Management Product Manager Certifications B2B 100

The Product Coalition

AUGUST 29, 2018

Align everyone in sales, marketing, product, customer success, and professional services. It is not unusual for a marketing and product professional to find herself in this situation, especially since there are multiple people involved in the process and she is trying to quarterback it and orchestrating a smooth launch.

Customer Experience 69

Customer Experience Certifications Product launches Demo 69

The Product Coalition

JULY 10, 2020

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority. of the browser market.

Product Management 102

Product Management Product Manager Management Management 102

TIBCO - Thought Leadership

SEPTEMBER 7, 2020

For Spotfire X users, we’re excited to share the Spotfire X TIBCO Certified professional exam , which both helps your organization and adds a certification to your accomplishments. Learn about other certifications and education opportunities offered by TIBCO Academy. Not a TIBCO Spotfire user? Click To Tweet.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Certifications 52

Pragmatic Marketing

FEBRUARY 17, 2017

” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Product message maps are internal documents, typically owned by product marketing. But at the very least, a solid product message map will contain three components.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. A product-led growth strategy.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159

Mixpanel

MARCH 25, 2020

It’s no surprise then that more and more product, marketing, and data teams are looking for help. New Partner Certification Series. As evidenced by our 80+ feature shipments in 2019 , Mixpanel is constantly releasing new product updates.

Analytic Tools 45

Analytic Tools Feedback Software Data Visualization Certifications 45

Userpilot

JULY 13, 2022

Product Manager HQ. Product Manager HQ is a great resource for aspiring product professionals and those who have only just started their careers in the field. It offers certification programmes, organizes events, runs a job board, and has the largest product management Slack community. Product Plan.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

Userpilot

MARCH 11, 2022

Openview is a US-based market capital company specializing in product-led growth and supporting SaaS companies during the expansion stage. Powered by Userpilot, the Product Drive Conference is a great opportunity to learn about product marketing , growth, analytics , operations, and leadership. Userpilot Blog.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

DECEMBER 13, 2018

Once you know exactly what you do well – what you do better than any competitor on the market – you can accelerate. John: Julien, you’ve been at Facebook for around eight years in a variety of different roles; could you give us a b of background on how you got to your current position? Julien: Indeed.

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

The Product Coalition

MAY 9, 2020

For example, your company’s main business goal for Q1 might be to expand into a developing market. What does that mean for your product? You need to decide which metrics you’ll use to measure your product’s impact in that new market. If you can use numbers to back up your position, you’ll have more authority.

Data Visualization 90

Data Visualization Analytic Tools Onboarding KPIs User Testing 90

Userpilot

JULY 14, 2021

Userpilot is the best choice for mid-market companies – offering the best value-for-money starting at $249 with unlimited feature usage, completely interactive product walkthroughs, NPS, microsurveys, resource center and user analytics. Slap that shameless product tour there. ease of use. You’ll fix it later.

Analytic Tools 106

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 106

Gainsight

JUNE 23, 2020

They introduced me to a hospitality lawyer that would eventually help and guide me and my VP of Corporate Marketing, Lauren Sommers through the tough conversations we were about to face with our venue and hotels. Content Production and Delivery. In the end, we ended with 6 tracks that focused on specific personas.

Events 88

Events Feedback Software Technical Review Systems Review 88

Bain Public

JUNE 4, 2020

A product management consultant acts as a coach and a mentor to their clients, providing the frameworks that guide them toward developing the roadmap and making the best product decisions. It’s about presenting the client with the best ways to gather input from the team, collect consumer insights and validate market needs.

Leadership 52

Leadership Analytic Tools Research Software Feedback Software 52

Userpilot

JANUARY 19, 2021

The more engaged customers move along the user journey the more likely they are to recommend your app (drive WOM), leave positive reviews, and upgrade to a higher plan (expansion revenue). Whether you’ve used email marketing before or if you are a complete beginner, your goals and to-dos will be completely different.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

Userpilot

MARCH 29, 2024

There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. To create a successful activation strategy , you must first define your product's value proposition. HubSpot implements certification programs to drive brand activation.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

The Product Coalition

OCTOBER 25, 2021

CEOs of Product companies, though they might never have climbed the Product Management corporate ladder before, can be considered Product Leaders for their impact on the Product world. Note: These don’t just apply to vanilla Product Management. If you’re in Product, you’re a Product Leader.

Leadership 172

Leadership User Friction Product Research Customer Experience 172

The Product HQ

FEBRUARY 1, 2023

Becoming a product manager with a data science background is difficult, and that’s why it’s hard to find the right advice on writing a data science product manager resume. Having such niche expertise ensures success in the job market. If you’re an expert in both product management and data science, there are two possibilities.

Data Visualization 52

Data Visualization Feedback Software Analytic Tools Research Software 52