Product Management University
APRIL 8, 2024
There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.
Product Management University
FEBRUARY 12, 2024
If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!
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Product Management University
OCTOBER 2, 2023
Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.
Userpilot
OCTOBER 15, 2023
How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Mironov Consulting
JANUARY 24, 2024
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on. OK, What’s A Company Strategy? Product management malpractice.
Product Management University
AUGUST 15, 2023
The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.
Speaker: Scott Sehlhorst - President, Tyner Blain
A product-led company is one that grows through user adoption and word-of-mouth recommendation. Usage by individuals then drives companies to purchase subscriptions or licenses. For this model to work, your product has to be genuinely desirable to the users you want to engage as the company's engine of growth.
Speaker: Wes Bush, Author of "Product-Led Growth"
Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market? Use Product Management Today’s webinars to earn professional development hours! But what else do they have in common?
Speaker: Edie Kirkman - VP, Digital at Focus Brands
In this engaging webinar, we will explore how companies can become more efficient and effective in understanding customer interactions with their products. By leveraging data-driven insights, companies can accelerate time-to-market, enhance product quality, and align offerings with customer needs.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Is there a pattern underlying how technologies hook us?
Product managers help accelerate the product development and launch for many companies. However, the pool of talented product managers can be elusive, the following article explores how companies can aim to attract and retain the best talents. Therefore, it's important to have the right employee in place.
Speaker: Steve Johnson, Founder and CEO, Under10 Playbook
Three things keep company leaders awake at night: 1) Can we sell more of what we built? Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Will it add complexity?
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Perceived “value” of your offering(s) is directly related to how you talk about your product and company. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Use Product Management Today’s webinars to earn professional development hours!
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