Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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Intercom, Inc.

OCTOBER 8, 2020

For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams. The beauty of the freemium model in an enterprise setting is that the supplier due diligence process is already much further along.

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Software Review Enterprise Technical Review User Testing 205

The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. How very * artistic * of me.

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User Testing Startups B2C Product Research 121

The Basics of Product Management

JULY 21, 2020

Smart Glasses are the latest craze in the world of wearable tech. We will review each smart glass available today, including the newest entrant, Jio Glass. However, it is important to note that the market for these products is still unproven. How can an oil company pivot to technology? Reliance Jio Glass.

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Innovatemap

MARCH 17, 2021

I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men. The tech industry (and many industries, for that matter) has a long history of gender inequality.

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Technical Review Reporting Tools Leadership Startups 111

The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. Back to Twiggle. The API was well-defined.

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The Product Coalition

NOVEMBER 19, 2020

It shouldn’t be a prerequisite for product management jobs either. He is a few years out of school and interested in getting into product. He doesn’t have a technical background and currently works in a different domain. John graduated college last year and has been working as bioengineer at a respected company.

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PMLesson's Ace the PM Interview

JANUARY 31, 2022

Great product managers never stop learning. That's why we scoured our bookshelves to make a list of the best product management books we could find. Technology is always changing, as are customer habits. Below is a list of some of the best product management books spanning nearly two decades of thinking.

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Sachin Rekhi

AUGUST 4, 2021

Some mentioned that while they had worked as a PM at startups for several years, they felt they still lacked the skills and tools to reach the next level in their career growth. And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps. Marketing Programs : Marketing Strategy.

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Sachin Rekhi

JUNE 1, 2017

I knew nothing about technology companies, nothing about startups, nothing about the various role in the industry. What was amazing about this opportunity is that I got to see lots of technical roles in that short time. I wanted my scope to be larger across an entire product. And I did exactly that.

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Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much? Product Management Skills.

Research Software 98

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Userpilot

JULY 13, 2022

Ken Norton offers lots of valuable insights based on years of experience in his Bring the Donuts product manager blog. Startup product managers will learn a lot from the Review – blog from the First Round. Hacker Noon blog articles deliver a wealth of technical insights. First Round’s The Review.

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Userpilot

JULY 9, 2021

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. Inspired by Marty Cagan contains a little about everything in product management and is based on how the most successful tech companies in the world build products.

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Books Research Software Feedback Software Analytic Tools 98

The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article.

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Userpilot

DECEMBER 18, 2022

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

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Intercom, Inc.

DECEMBER 13, 2018

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

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Feedback Software Data Visualization Customer Experience User Testing 151

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Data Visualization Definition Product Marketing Reporting Tools 60

Andrew Chen

FEBRUARY 12, 2024

When I asked them their biggest learning on the trip so far, they said- We have to learn how to pitch our startup in the “American” way More self promotional, emphasizing the future not the past, talking about what it could be not what it is, playing up even small bits of proof points, etc. TLDR; there’s pitch mode and dinner party mode.

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The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. But first, make sure that you talk to everyone in the company.

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The Product Coalition

JULY 18, 2021

is the CPO of a startup in transition. Ideas need to sink in, some research is due, and there is a natural evolution process until everything falls into place. the perfect product strategy that is objectively right for the company. For example, can you make a huge leap without developing completely new technology?

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The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

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Analytic Tools Research Software Enterprise Startups 60

Userpilot

JULY 20, 2021

Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. I also worked with numerous tech startups and even built and run companies myself. Companies usually come to us with a symptom, not an identified, describable problem.

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User Testing Research Software Feedback Software Product Research 105

The Product Coalition

SEPTEMBER 9, 2022

This explanation should not be as detailed as what would go in a product requirements document (PRD) Market Requirements Document (MRD) Example Let’s say you’re the product manager for a SaaS startup that produces marketing automation tools. You have identified market?—?marketing Target market ?—?Describe

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Document Research Software Analytic Tools Marketing 120

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? Marketing and sales are the engines of your growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Sachin Rekhi

JUNE 25, 2017

I've found the best way for a product manager to learn to develop a vision is to immerse yourself in a collection of compelling product visions as inspiration for your own. Below is a collection of my favorite vision statements from a variety of successful technology companies over the years.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning. Yet they were extremely slow to do so.

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Strategy User Testing Technical Review Software Review 212

PMLesson's Ace the PM Interview

MARCH 3, 2022

The product management career path can be incredibly fulfilling as you build and work on products used by millions of users around the world. However, a PM career looks different than other roles in tech. The success of a product, or even an entire company, rests on the product team.

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Weak Development Team Technical Review Data Visualization Product Management 52

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders.

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Userpilot

MAY 8, 2023

This article will go over 10 different challenges across product, sales, and general business to help SaaS businesses identify (then overcome) these obstacles! TL;DR Software companies are facing a wider array of challenges due to the increasingly saturated and competitive nature of the SaaS industry.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Business of Software Conference

JULY 29, 2019

Now, the company has over 160 employees and no office. Zapier is a fully remote company and has no intention of changing that. There’s also a great Q&A and a follow-up hangout with loads more on running a remote company. Tendayi Viki works with entrepreneurs in startups and large corporates who are looking to innovate.

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Software Review Analytic Tools Technical Review Data Visualization 49

The Product Cafe

NOVEMBER 6, 2022

Hello, all you product-loving folks! 🥰 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, and more. ☕ Thank you for reading Product Café’s newsletter ☕️ Subscribe for free to receive new posts every week!

User Testing 52

User Testing Research Software Feedback Software Product Research 52

The Product Coalition

SEPTEMBER 7, 2022

As a result, the more far-sighted Uber and GetTaxi forced the company out of the market. It should have probed the new American market with the help of a MVP. It is better to move gradually and test the market than create a business-perfect expensive solution that no one will need. Development is built on the “create?—?evaluate?—?improve”

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User Testing Feedback Software Research Software Product Research 124

The Product Coalition

FEBRUARY 13, 2021

Companies such as Google, Facebook, Amazon and Netflix have famously harnessed the power of an experimentation culture to continuously drive innovation and create a sustainable competitive advantage in their respective markets. The exact tools will depend on your business, tech stack and even your team’s preference.

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Intercom, Inc.

JANUARY 14, 2021

Use it to make better product decisions. Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

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The Product Guy

SEPTEMBER 27, 2016

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

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Research Software User Testing Analytic Tools Product Research 148