Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

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Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

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The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a roadmap.

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Roman Pichler

MARCH 12, 2024

But this taught me an important lesson: There is no point in worrying about the product details if a sound product strategy is missing. As helpful as a product strategy is, it’s not enough. As helpful as a product strategy is, it’s not enough. Most companies offer more than a single product.

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The Product Coalition

JANUARY 16, 2024

Golden rules for roadmap management. Everyone has a plan until they get punched in the mouth” — Mike Tyson I’ve wrestled with weak roadmaps — even some downright disasters. It was something that happened over time, a term I’ve coined ‘roadmap drift’. Our product was evolving rapidly and haphazardly. Then we hit pause.

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ProductPlan

SEPTEMBER 16, 2021

Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. Roadmaps provide the required context to understand how individual initiatives combine to meet strategic objectives.

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The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self Self Attributed I sat daydreaming in the nondescript cafeteria of a Fortune 500 company, unprepared for what was about to hit me.

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The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

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Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.

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Userpilot

FEBRUARY 20, 2024

What is a data product roadmap? What roadmap metrics should you be tracking? We also share software products you can use to create a foolproof product roadmap and drive product-led growth. The difference between a data product roadmap and the traditional approach is the former relies heavily on data.

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Roman Pichler

OCTOBER 7, 2019

Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. Instead, carry out the necessary product discovery and strategizing work.

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Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes.

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Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

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The Product Coalition

SEPTEMBER 21, 2023

Like that soccer team, products can fall apart when the team doesn’t work together toward a common goal following a roadmap. Soccer is a perfect parallel for product management and roadmap development. Unfortunately, I’ve experienced more team friction working in product than in soccer. Why share my love of soccer?

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The Product Coalition

MARCH 4, 2024

Kris Gale As a wise man once said, no roadmap survives contact with reality. Firefighting while staying on course on the strategy and commitments of the roadmap is difficult. Like a forest never cleaned, filled with leaves, debris, and branches catches fire quickly, managing a roadmap left to rot is challenging.

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Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. Do you see what’s happening here? Incredibly difficult!

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ProductPlan

JUNE 29, 2023

Now, we want to help you capture your product strategy. Today, we are launching the Open Beta for a new strategy space in ProductPlan. Many of our customers are candid about their struggles to connect initiatives planned in their roadmaps to the broader goals they support. They visualize what you’re building next.

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The Product Coalition

DECEMBER 11, 2023

TOMS — A case where purposeful value was lost Purpose without value creation leads to product and company failure. Many know TOMS, the socially driven shoe company. Other companies started offering similar products with social benefits, making it harder for TOMS to stand out.

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The Product Coalition

NOVEMBER 14, 2023

roadmaps?” If you haven’t gathered from my past posts on product topics, I’ve worked with ‘interesting yet easily annoyed’ colleagues many times. Executing a product roadmap requires more. It involves significant orchestration well beyond the boundaries of the product. Changes that you must reflect in the roadmap.

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The Product Coalition

OCTOBER 30, 2023

This was the third conversation we were having about the product, an app that served our own company along with external customers. We went away from detailed, long-term, feature-committed roadmaps. But it’s not like we shut the product down. And we did not deprioritize their roadmap requests. We were at odds.

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The Product Coalition

DECEMBER 11, 2023

So you have done your planning and now want to communicate your roadmap to management or to the team. Here is a template that will help you not only communicate your roadmap better but also build it the right way from the get-go. Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership.

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Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

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Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based.

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Melissa Perri

JULY 14, 2016

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. He was on edge.

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The Product Coalition

OCTOBER 3, 2023

The Essential Questions That Lead To A Great Product Roadmap “The question ‘Why?’ The roadmap for a new digital product designed to support a high-risk population suffering tremendously from the burden of disease. I ran through the roadmap for the product, fielding all the questions and handling them like a pro.

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bpma ProductHub

APRIL 17, 2017

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” Great companies have systems and processes and a way to talk about the “why” behind what they are doing.

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The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

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Product Management University

SEPTEMBER 16, 2020

Is creating a product strategy worth the effort? Creating a product strategy isn’t easy for product managers. It’s difficult to flip the switch when most of your time is spent in the weeds taking care of the day-to-day product needs, launches, sales support, etc. Company Job Title Email *.

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The Product Coalition

JUNE 9, 2023

.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. The client, a mid-career senior executive from a Fortune 500 company, tended to challenge others. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.”

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The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. What’s important to my company? These are the exact questions you need to ask when creating your roadmap.

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Mind the Product

OCTOBER 1, 2018

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed? what’s its mission)?

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The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

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Mironov Consulting

DECEMBER 5, 2023

We’re in the Silly Season: companies of all sizes are doing annual planning — intending to lock down 12 months of iron-clad commitments, non-negotiable delivery dates, major organizational changes, and accurate predictions of revenue.    (For fun, let’s call those things strategies.)   [pause. 

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ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track.

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Gocious Blog

MAY 23, 2023

You've got a big job—keeping products on track, making presentations, updating data, maintaining company goals and product strategies, and so on. The best product roadmaps help minimize errors and streamline product development. It can quickly become difficult to stay organized.

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Mind the Product

AUGUST 31, 2018

Do you ever feel like breaking up with your roadmap? Todd Lombardo takes on a topic that is emotional to most of us as product managers – the product roadmap. In modern product management, we have multiple frameworks and tools designed to help us understand what to build. What a Roadmap Isn’t.

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ProductPlan

JANUARY 27, 2023

This post will focus on the last example, product roadmaps. Why does roadmap inconsistency matter? What are the problems that arise from having inconsistent roadmaps, starting with the most consequential? What are the problems that arise from having inconsistent roadmaps, starting with the most consequential?

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