Johanna Rothman

NOVEMBER 30, 2021

A half-dozen of us sat around the conference table. When to give into demands to demo (“I haven't tested!”) The company was a startup and strapped for cash, enough people, everything.). However, I learned more in those three weeks (about design, coding, you name it) than in any previous time in my career.

Software Review 126

Software Review Technical Review Reporting Tools Certifications 126

Business of Software Conference

JANUARY 16, 2020

Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference. Name me a couple of features. Transcript.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Innovatemap

SEPTEMBER 24, 2020

Not too long ago most people did not know what these names represented, let alone how pivotal these services would be to our everyday activities. Whether it’s an up-and-coming startup introducing itself to the market, or a well-established company making a shift in its identity, brand reveals are significant. When not to use it.

Product Marketing 52

Product Marketing Marketing Customer Experience Branding 52

UX Studio

JUNE 27, 2018

Fintech startup Payment Courier set out to eradicate this pain by developing a payment plugin that can be integrated into any payment gateway or online payment system. In this UX case study, we describe how our team helped this startup enter the market with a well-designed product. We named them Fix Split and Flexible Split.

User Testing 72

User Testing Research Software Feedback Software UX 72

Userpilot

JANUARY 29, 2020

But StoryChief stuck with me, and I've since become an evangelist for them, preaching the tool to at least 5 startup founders I know (and actually getting them to use it.) After pressing continue, we're moving on to a screen where we need to name our workspace (after the business we're working on the content for).

Feedback Software 72

Feedback Software Data Visualization Customer Experience User Testing 72

Gainsight

APRIL 17, 2019

Yet for many cloud CEOs, the only part of their business that they are the most blind about is the aspect that’s most existential to being a software company—namely the product. Whenever I’m talking to my Marketing team about a conference or webinar, we always know that the most important ingredient is the client presenting.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. conversion rate is the name of the game and adding features will not help you improve your conversion rate unless they are perfectly polished. B2B product managers are greedy features collectors.

B2C 60

B2C B2B Feedback Software User Testing 60

Userpilot

MAY 3, 2022

Many large SaaS companies will go so far as to host conferences or workshops just to spread awareness across their target audience. You need to understand that an enterprise usually has different needs compared to an SMB: SOC 2 type compliance and priority support and robust SLAs just to name a few.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

OCTOBER 29, 2020

The third thing is monitoring the sales pipeline – what is happening on the demos, why we are losing deals – and then I’m coming up with sales enablement collaterals, to educate the leads better.”. Branding activities such as hosting webinars and sponsoring conferences. How do these three roles fit together then?

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Business of Software Conference

NOVEMBER 12, 2019

In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Why start a business when your biggest competitor has so much cash to throw around?

Research Software 45

Research Software Software Review Data Visualization User Testing 45

Business of Software Conference

NOVEMBER 12, 2019

In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Why start a business when your biggest competitor has so much cash to throw around?

Research Software 40

Research Software Software Review Data Visualization User Testing 40

Intercom, Inc.

FEBRUARY 7, 2019

How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? How has that transition been for you, going from the giant company that is Google back to the early-stage startup that is Coda? How do you put a box around a product that defies categorization?

Feedback Software 171

Feedback Software Reporting Tools User Testing Data Visualization 171

Business of Software Conference

MAY 21, 2020

The best candidates they have their pick of where to work and it’s really hard for small startup to compete. So, against this calibre of competition how does a small startup managed to remain competitive? They also use precise variable naming. You will not see names like I or J or thing 2 or temp.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

DECEMBER 12, 2018

One-on-one meetings and conference calls are Zoom’s bread and butter, but it’s also a damn fine tool for hosting webinars that can drive people to your website. In fact, it feels pretty old school compared to some of the names of this list. Like Marketo, HubSpot is now a household name (if your house is full of marketers).

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

FEBRUARY 28, 2019

There are a lot of companies that may have a very complex product that needs a salesperson to bring people through it, to demo it. When most people at startups think about the early journey, they’re thinking about product-market fit and the right groups of people to actually use this product. Can I get them to use it?

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137