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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. What is enterprise SaaS marketing?

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How to Sell Software to the Masses: Use Sales

Business of Software Conference

Customers know they’re not speaking to an actual human. 5 Ways to Sell Software Using Sales No matter your product or what you’re trying to peddle to your customers, being successful requires one major thing: sales. Visit customers often. Your customers expect these messages from you. Pick up the phone. Send more emails.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

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8 Analytics Podcasts for Understanding Users and Mastering Data

Amplitude

with Michelle Borkin: Looking at guest-speaker Michelle Borkin’s work in the field of data visualization, this podcast focuses on her research on data visualization and memory, examining how we encode and recall information based on how it was displayed. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Today, Max is the CEO of Sales Hacker: a global conference, event series, and an online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales. We started a meetup, which led to a conference, which led to the Sales Hacker publication.

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The Customer Support Blog Post – Music to Our Eyes

Business of Software Conference

I tested it to ensure that I was receiving a copy of emails to this account. ML (me) : Customer attached So this is it.jpg: Support : Thanks for the screenshot. Support : After you make sure that Inbound and Internal receiving is checked. Support : Let me send a test email. Support : Let me just pull it up.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.