Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. And this is what we heard.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

NOVEMBER 9, 2021

By allowing support teams to get ahead of known problems and provide help to customers before they need to reach out, proactive support has enabled major companies to scale their support without increasing headcount, drive down inbound conversation volumes ( in some cases by up to 80% ), and maintain incredible customer satisfaction ratings.

Customer Experience 118

Customer Experience Inbound User Testing User Friction 118

Gainsight

FEBRUARY 2, 2024

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

Education 52

Education User Testing Customer Experience Research Software 52

Usersnap

FEBRUARY 14, 2023

In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Something important to know about go-to-market (GTM) strategy is that it is not a one-size-fits-all plan for every SaaS, micro-SaaS, eCommerce, or brick-and-mortar business.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. How to use micromarketing to convert trial users to paying customers and drive growth. Segment all users based on needs and user journey stages.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Intercom, Inc.

MAY 8, 2019

We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy? To start a successful business and get customers, all you really needed was a good idea and an internet connection. The promise of the grand internet meritocracy.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. Keyword research.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. You have to engage with them at various stages in their user journey for a great customer experience. In a PWC study , more than 54% of consumers in the U.S said that customer experience at most companies needed to improve.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Mind the Product

NOVEMBER 10, 2017

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. By analyzing the behavioral differences between these cohorts, product managers can spot patterns at multiple points in the customer lifecycle.

Analytic Tools 177

Analytic Tools Research Software Feedback Software User Testing 177

The Product Coalition

JULY 6, 2022

In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. It’s an actionable framework to achieve this product-market fit. It is built on the principles of a business that focuses on delivering value to the customer.

Startups 122

Startups Feedback Software User Testing Product Research 122

Userpilot

SEPTEMBER 5, 2022

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. Customer success manager fundamentals, by Udemy. Mapping the customer success journey.

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

Business of Software Conference

NOVEMBER 1, 2023

’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. After all, partners likely have potentially thousands of customers already that fit your vertical demographic. Your customers must be invested from the first moment they use your product.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. One of the content marketing plays that helped Visme gain over 8 million users and pass 2M monthly organic traffic. The plays the current Director of SEO at Shopify has used in the last 10 years to help companies acquire +100M users. Inbound and Outbound Success Stories. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

MAY 3, 2023

TL;DR Software usage analytics is the process of capturing, analyzing, and utilizing data on how users interact with your product. Marketing analytics is primarily focused on external data and metrics related to customer acquisition. in-app user behavior). Boost user experience. Product managers are busy people.

Analytic Tools 93

Analytic Tools Data Visualization Feedback Software User Testing 93

Usersnap

JULY 11, 2021

In the old days, customer support was something most companies sucked at. But times changed and so has customer support. A lot of businesses now take customer support as a service and an important part of their business operations. In this blog post, I’ll show you numerous steps for providing the best customer support available.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

DISQO

MARCH 6, 2020

It requires teams to gain insights directly from consumers through experimentation and prototyping, align to the actual wants and needs of the market, and accelerate time-to-market. It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking.

User Testing 90

User Testing Strategy Product Research Outbound 90

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

Userpilot

NOVEMBER 20, 2022

Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Userpilot

JULY 2, 2022

For product-driven companies, there are typically two options for acquiring paid users: offer free trials or create a freemium version. Both business models attempt to compel users to upgrade their subscriptions by providing an exceptional onboarding experience and value. Extend to 30-days if you feel your users need more time.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Intercom, Inc.

FEBRUARY 10, 2021

The world experienced exponential change and began navigating its way towards the “new normal,” and the way that companies support and engage their customers has rapidly evolved. As the year went on, we continued to build on these features, releasing powerful updates to make them work harder for you – based directly on your feedback.

Data Visualization 104

Data Visualization Feedback Software Analytic Tools User Testing 104

Userpilot

MARCH 9, 2023

Curious to learn how ClearCalcs uses Userpilot to improve its new user activation rates with cohort analysis? Looking for the best tool to improve your new User Activation? Why do the new users leave before getting their calculations done? For us, activation is that golden metric , and we test it cohort by cohort.

Customer Experience 52

Customer Experience Engineering User Testing Onboarding KPIs 52

Userpilot

NOVEMBER 8, 2022

Objectives include (but are not limited to): Achieving product-market fit. Product-market fit helps you determine if you are in the right market. You can identify product-market fit with PMF surveys. Creating a product-market fit survey in Userpilot. They include (but aren’t limited to): Increase active users.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing Data Visualization 105

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

APRIL 6, 2022

Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel. A marketing plan is a key requirement for your product because it gives you a deeper understanding of your target buyer and how to communicate with users.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. Your users will thank you one day. Susan Stavitzski – Customer-Driven Product Person and Product Leader.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

APRIL 25, 2018

Using apps, you can create tailored experiences for leads and customers when they open the Messenger. This made sense for first-time use, but it conceptually broke the next time the user came back to use that link. We were on slightly shaky ground, though, because this wasn’t something our customers were directly asking us for.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Centercode

AUGUST 14, 2020

Professionals charged with ensuring high product quality, choosing delightful product features to develop, and managing customer tests that increase product success are used to adapting on the fly. From how we support our customers to how we support our teammates, it’s part of who we are as a company.

Reporting Tools 64

Reporting Tools User Testing Feedback Software Product Research 64

Amplitude

MAY 31, 2018

We based many of our product decisions on gut instinct, without much quantitative data or qualitative feedback from our users. While our inbound channels brought in more than enough new users, many of them dropped off before linking their bank accounts to the app. A/B Testing Onboarding Flows with Amplitude.

Analytic Tools 65

Analytic Tools Feedback Software User Testing Customer Feedback 65

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MARCH 15, 2022

They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

JULY 12, 2021

Unfortunately, there is no one-size-fits-all tool to cater to all your data analytics needs. SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. Mixpanel is a powerful product analytics tool offering great functionality to track and collect user data in real-time.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

NOVEMBER 14, 2018

Much of what defines our most outstanding sales reps is their ability to deeply understand our prospects’ and customers’ business needs and speak directly to them. Gross customer churn. First response time: The amount of time in minutes that it takes SDRs to follow up with inbound leads. New logos acquired. New logo revenue.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Intercom, Inc.

JULY 22, 2019

There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. But the reality is, for your customer support team, the work has only just begun. “Why Help content doesn’t just empower our current customers.

Product launches 177

Product launches User Testing Article Customer Feedback 177