Product Talk

FEBRUARY 14, 2024

If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. There are all kinds of ways to introduce continuous discovery habits.

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Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Product Talk

NOVEMBER 13, 2019

We are starting to pull together our 2020 conference list. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. Are you looking for the 2019 Product Conference list? The UX Conference.

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Melissa Perri

OCTOBER 22, 2024

Cue awkward silence in the conference room. or so narrow they box you into today’s solutions instead of tomorrow’s possibilities. The “Pet Project” Parade: Goals that are actually solutions in disguise. About Customers “Which customers are we targeting, and what research shows they want this?” Best at… what exactly?”

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Product Talk

NOVEMBER 2, 2022

We are starting to pull together our list of 2023 product conferences. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2022 Product Conferences list? ProductCon London: The Product Management Conference.

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Product Innovation Educators

OCTOBER 17, 2022

What product managers need to know about the Product Development and Management Association. The Product Development and Management Association (PDMA) has been curating the body of knowledge for product managers, leaders, and innovators and helping them improve since 1976—the longest-running product management professional group.

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Product Innovation Educators

APRIL 30, 2018

How product managers observe and listen to users to gain valuable insights. One that stands out is Ben Brenton, Chief Innovation Officer at Snap-on Tools , who shared that he takes their product teams to meet with customers four days a week. It is often expressed as voice of the customer, or VoC, research.

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Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. Summary of some concepts discussed for product managers [6:35] What is a customer use case?

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Product Innovation Educators

SEPTEMBER 16, 2024

What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. Generating ideas Using various techniques to produce potential solutions 5.

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Intercom, Inc.

JANUARY 12, 2021

From premature optimization to over-engineering solutions for your product, it’s easy to get caught up in making technology decisions that slow you down instead of speeding you up. Going all-in on one cloud provider is where the magic of cloud platforms comes to life: that is, ease of use, simplicity of the platform, and efficiency.

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Intercom, Inc.

APRIL 19, 2018

Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Why did we choose them?

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Mind the Product

MARCH 17, 2020

Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. and at conferences across the US and Europe.

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Product Innovation Educators

SEPTEMBER 30, 2024

The episode provides valuable lessons for product managers and innovators in various industries, highlighting the importance of executive sponsorship, employee engagement, and a structured innovation process. PDMA contributes significantly to research and knowledge in the field of product innovation.

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Product Management Unpacked

MARCH 12, 2019

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. His keynote, “Behind Every Great Product,” highlights professionals involved in some of the most iconic technology products of our time, including Netflix, iTunes and Word for Mac. Being women in product.

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Alchemer Mobile

NOVEMBER 10, 2020

quickly adopted curbside services during the coronavirus pandemic and launched in-app surveys to better understand the customer experience. Nicole Lanni, Consumer Insights Manager at Gap Inc. uses consumer insights-led research to help key business partners understand the customer experience. For example, Gap Inc.

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Mind the Product

MAY 3, 2019

“Do you like the conference so far?” We may say “there is no such thing as a dumb question,” but in research, this isn’t true. Many product managers will say their foremost challenge is “being able to conduct proper research to validate whether the market truly needs what they’re building”. Are we Using the Right Method?

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The Product Coalition

JANUARY 20, 2024

For 2024, several excellent conferences dedicated to product management are available, addressing the increasing interest in this field. I would like to thank Tremis Skeete, Executive Editor of Product Coalition for his valuable contributions in the research, development and writing of this article.

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Product Innovation Educators

SEPTEMBER 13, 2021

What one product manager learned about understanding customers. Today we are talking about the journey from software developer to product manager and some key challenges encountered as a product manager. She enjoys being a mentor to new product managers and has gained vast product management experience.

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Research Software Feedback Software Product Research User Testing 241

Intercom, Inc.

OCTOBER 13, 2020

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

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Product Innovation Educators

AUGUST 7, 2023

The value the Product Development and Management Association provides for product mangers and leaders Today we are talking about the most influential professional product association you’ve likely never heard of. Register for PDMA’s 2023 Inspire Innovation Conference on September 16th-19th in New Orleans, LA, USA.

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Product Innovation Educators

JANUARY 22, 2024

Five mindsets every product manager should cultivate I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This episode is sponsored by PDMA, the Product Development and Management Association. Learn more about them at PDMA.org.

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Product Innovation Educators

NOVEMBER 20, 2023

Hershey chocolate company’s InnovationOps story I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This episode is sponsored by PDMA, the Product Development and Management Association. Learn more about them at PDMA.org. Champion the consumer.

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Intercom, Inc.

JUNE 28, 2018

Too many startups focus on the first S in SaaS, but they forget all about the second one. When software and service aren’t equal priorities, it’s impossible to build a successful company. When I moved to Silicon Valley in 2007, self-serve software was all the rage. There are obvious benefits to selling self-serve software.

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Mind the Product

JULY 24, 2019

Mind the Product founder Martin Eriksson opened the conference by reminding us why we gather each year. While we’ve spent a lot of time discussing the mechanics of product management, the most common challenge we hear about is discovery: how to know if we’re building the right things. Mind the Platform.

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Userpilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

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Intercom, Inc.

NOVEMBER 3, 2022

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. It’s a lot easier to manage shifts, schedules, and workloads if that orchestration gets built from the start. There had to be a simpler, smarter way to tackle the problem. Natasha: It really is.

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Product Talk

OCTOBER 9, 2019

Last month, I spoke at the Business of Software (BoS) conference in Boston. Managing by outcomes has been a popular topic for quite some time. Andy Grove wrote about their use at Intel in his book, High Output Management. And yet, we still struggle with managing by outcomes. But OKRs pre-date Google.

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The Product Guy

MAY 7, 2019

Over time, as more clients demand more, the product teams will most likely fall behind since there are now more products to manage and on a timeline. It takes all of the fun out of product management! Elly is a product manager at an energy tech company in San Francisco. Step 1: Conduct a Competitive Analysis. About Elly Lin.

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Mind the Product

JANUARY 14, 2020

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean User Research.

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Userpilot

JANUARY 3, 2022

How big of an impact can the right product tool make on your product management efforts? The answer depends on your use case and which tool you choose. But with the right tools for the job, a product manager can make some truly transformative contributions to product development. What is a product tool?

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Product Talk

JULY 12, 2017

They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. Last May, I spoke at the Front conference in Salt Lake City. Resources Mentioned: Tools: Adobe Creative Suite. 2017 Product Conferences. Conferences: Front Conference. They’ve got this.

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ProductPlan

OCTOBER 1, 2020

Product managers, product leaders, and product executives have no shortage of educational opportunities. From books , podcasts , and blogs to earning certificates and joining online communities , there is truly an abundance of options (read the short Guide to Product Management Resources to learn even more). Leading the Product.

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Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

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Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Summary of some concepts discussed for product managers. [0:38] Resource number one is market research. Start with building relationships.

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Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. Here are seven of the best advertising campaign examples in SaaS: 1. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior.

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Mind the Product

JANUARY 25, 2020

In this MTP Engage Manchester talk, Mayukh Bhaowal, Director of Product Management at Salesforce Einstein , takes us through how product managers must adjust in the era of artificial intelligence and what they must do to build successful AI products. Mayukh outlines five new skillsets that product managers must acquire.

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