The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Product Talk

NOVEMBER 6, 2024

It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” Tweet This Teeba liked how Teresa focuses on continuous discovery, and she learned about the opportunity solution tree at a conference. . I’ve always been fascinated by the discovery aspect of product management.

Product Research 223

Product Research Research Software Feedback Software User Testing 223

Product Talk

DECEMBER 18, 2024

I recently spoke at the Y Oslo conference in Oslo, Norway. We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. I think that was in 2004.

Product Research 246

Product Research Research Software Analytic Tools Feedback Software 246

Product Talk

NOVEMBER 11, 2020

We are starting to pull together our 2021 conference list. A lot has changed in the world since we last published our 2020 conference list. Nevertheless, we are finding that conference organizers are getting better at offering compelling online events. Are you looking for the 2020 Product Conference list? Find it here.

Product Research 264

Product Research Software Review Naming Research Software 264

Product Talk

FEBRUARY 14, 2024

If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. There are all kinds of ways to introduce continuous discovery habits.

Analytic Tools 315

Analytic Tools Research Software Product Research User Testing 315

Product Talk

NOVEMBER 1, 2023

We are starting to pull together our list of 2024 product conferences. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2023 Product Conferences list? This list is by no means exhaustive. Find it here.

Product Research 254

Product Research Naming Artificial Inteligence Research Software 254

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Product Talk

NOVEMBER 13, 2019

We are starting to pull together our 2020 conference list. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. Are you looking for the 2019 Product Conference list? The UX Conference.

Product Research 235

Product Research Naming Agile Research Software 235

Melissa Perri

OCTOBER 22, 2024

Cue awkward silence in the conference room. or so narrow they box you into today’s solutions instead of tomorrow’s possibilities. The “Pet Project” Parade: Goals that are actually solutions in disguise. About Customers “Which customers are we targeting, and what research shows they want this?” Best at… what exactly?”

Strategy 220

Strategy Research Software Vision User Testing 220

Product Talk

NOVEMBER 2, 2022

We are starting to pull together our list of 2023 product conferences. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2022 Product Conferences list? ProductCon London: The Product Management Conference.

Product Research 223

Product Research Artificial Inteligence Naming Agile 223

Product Innovation Educators

OCTOBER 30, 2023

Second, not all users are the same, so creating a common use case across a market segment or sub-segment is a lot harder than one thinks. The use case starts from the business plan—the target market vertical that the product fits the best. First, I do internet research. It was a technological marvel.

User Testing 326

User Testing Reporting Tools Customer Experience Research Software 326

Product Innovation Educators

SEPTEMBER 16, 2024

As a product manager, knowing how to use effective innovation processes is crucial to stay competitive in today’s market. Generating ideas Using various techniques to produce potential solutions 5. It’s what helps create products that customers love and keeps companies successful in the long run.

Research Software 301

Research Software Feedback Software User Testing Analytic Tools 301

Product Innovation Educators

APRIL 30, 2018

One that stands out is Ben Brenton, Chief Innovation Officer at Snap-on Tools , who shared that he takes their product teams to meet with customers four days a week. It is often expressed as voice of the customer, or VoC, research. 4:50] What tools do you use for Voice of the Customer research?

Research Software 189

Research Software Feedback Software User Testing User Friction 189

Intercom, Inc.

JANUARY 12, 2021

From premature optimization to over-engineering solutions for your product, it’s easy to get caught up in making technology decisions that slow you down instead of speeding you up. If you’ve been paying attention to any loud marketing efforts over the last few years, you have definitely heard about multi-cloud.

Technical Review 269

Technical Review Research Software Startups Data Visualization 269

Intercom, Inc.

APRIL 19, 2018

Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Why did we choose them?

Research Software 192

Research Software Feedback Software Analytic Tools Customer Communications 192

Alchemer Mobile

NOVEMBER 10, 2020

s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. uses consumer insights-led research to help key business partners understand the customer experience. In 2020, Gap Inc.’s

User Testing 244

User Testing Customer Feedback Feedback Software Research Software 244

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Mind the Product

MAY 3, 2019

“Do you like the conference so far?” We may say “there is no such thing as a dumb question,” but in research, this isn’t true. Many product managers will say their foremost challenge is “being able to conduct proper research to validate whether the market truly needs what they’re building”. Are we Using the Right Method?

Product Research 190

Product Research User Testing Research Software Customer Experience 190

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Product Innovation Educators

SEPTEMBER 13, 2021

Today we are talking about the journey from software developer to product manager and some key challenges encountered as a product manager. 1:41] Please tell us about your journey from software developer to product manager. I started as a software developer in an intelligence unit in the Israeli army. Customer interviews.

Research Software 241

Research Software Feedback Software Product Research User Testing 241

Intercom, Inc.

JUNE 28, 2018

Too many startups focus on the first S in SaaS, but they forget all about the second one. When software and service aren’t equal priorities, it’s impossible to build a successful company. When I moved to Silicon Valley in 2007, self-serve software was all the rage. There are obvious benefits to selling self-serve software.

Research Software 184

Research Software Feedback Software User Testing Customer Experience 184

Product Innovation Educators

NOVEMBER 20, 2023

Hershey chocolate company’s InnovationOps story I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. InnovationOps is all the behind-the-scenes work that goes into bringing great products to market—the people, processes, culture, and tools.

Research Software 278

Research Software User Testing Government Systems Review 278

Product Innovation Educators

AUGUST 7, 2023

She is also the co-founder and managing partner at MIDIOR, which has been providing professional services for 26 years to product organizations in a number of areas from product insights, product development and management, and technology platforms. We don’t have a big marketing engine.

Research Software 258

Research Software Certifications Product Research User Testing 258

Userpilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

The Product Coalition

JANUARY 3, 2023

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. This is particularly important for mobile apps, as users have high expectations for the apps they use and are quick to uninstall those that are difficult or frustrating to use.

Research Software 148

Research Software User Testing Product Research Testing 148

Product Innovation Educators

JANUARY 22, 2024

Five mindsets every product manager should cultivate I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. That took off and he built an entire platform to sell his friend’s bread online. He then built that into a larger platform to sell things online.

Research Software 317

Research Software Naming Product Research Download 317

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? What architecture patterns and technologies may be used? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Intercom, Inc.

NOVEMBER 3, 2022

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. Whether you’re fully remote or not, setting up the right tools and processes will help you manage your team collaboratively and productively without resorting to intrusive surveillance.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Mind the Product

JULY 24, 2019

Mind the Product founder Martin Eriksson opened the conference by reminding us why we gather each year. We have to focus on the basics to answer this question – research, understanding our customers and their needs, and discovering what we could build that is valuable, feasible, and desirable. Mind the Platform.

Research Software 145

Research Software Feedback Software User Testing Product Research 145

The Product Guy

MAY 7, 2019

When taking the reins and driving the innovation of your company, it is important to first understand the industry and competitive market. Is there some niche that your product could fill and get ahead with in the market? What are some trends in the market or in other markets you see that can be applied to your company?

Roadmap 379

Roadmap Product Research User Testing Research Software 379

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Here are seven of the best advertising campaign examples in SaaS: 1.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

Product Talk

JULY 12, 2017

They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. Last May, I spoke at the Front conference in Salt Lake City. Resources Mentioned: Tools: Adobe Creative Suite. 2017 Product Conferences. Conferences: Front Conference. They’ve got this.

Product Research 270

Product Research User Testing Data Visualization Research Software 270

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. apply for this positon.

Technical Advisors 133

Technical Advisors Analytic Tools Research Software Marketing 133

ProductPlan

OCTOBER 1, 2020

For a unique fast track to learning and inspiration, however, conferences cannot be beat. We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). 14 Can’t Miss Conferences for Product Leaders. SaaStr Annual.

Research Software 107

Research Software Onboarding KPIs Technical Review Agile 107

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. Search no further!

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Intercom, Inc.

APRIL 12, 2018

As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? Most notably he led growth strategy at Creative Market (a global marketplace for design content that was acquired by Autodesk) and Hired.com.

Feedback Software 215

Feedback Software Analytic Tools Research Software Reporting Tools 215