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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Common Usability Issues with Web APIs: And How Discovery Can Help

Product Talk

To adequately cover this topic, we are going to get into the nitty-gritty of the technical underpinnings of APIs. If you need help getting up to speed on these technical details, be sure to read last weeks article. If that language is not well documented, then engineers wont know how to construct requests or interpret responses.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

These are typically brand-new and young products as well as products that are experiencing a bigger change, for example, to extend their life cycle by addressing a new market segment or by replacing some of the technologies. It is therefore worthwhile to measure the code quality and minimise technical debt. Third, form a product team.

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Product Breaking Point To Breakthrough: How To Drive Successful Product Reviews

The Product Coalition

I enjoyed in-person meetings, especially in-person product review meetings. Early in the pandemic, this led me to resent virtual meetings, especially virtual product review meetings. This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively.

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478: Discovering the heart of innovation Part II – with Merrick Furst, PhD

Product Innovation Educators

Dr. Merrick Furst, is a Distinguished Professor and the Director of the Center for Deliberate Innovation (CDI) at Georgia Tech. Please review for us what a not-not product is. The problem is that most often when people would get those products constructed and put them in the real world, the real world was indifferent.

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A Psycho-analytical Approach to Creating High-Converting Websites

The Product Coalition

The Psychology of Influence According to the New York Times best-selling book (and also named in 50 Psychology Classics ) , Influence by Robert Caldini, a psychology expert, there are six universal principles by which people succumb to external influence. Unfortunately this is a limitation due to the unavailability of the conversion data.

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Artificial Intelligence for Localization: Cutting Through the Hype to Develop Our Product

The Product Coalition

The glossaries and translation memories used on these platforms for one project can technically be used by other projects as well. how do you cope with the technical side of the issue? After all, you’re translators, not tech wizzes. The task of “retraining the machine” sounds pretty technical and fairly ambitious.