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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Marty Cagan is the founder of the Silicon Valley Product Group (SVPG), a consultancy firm that helps companies build successful products.

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Free Trial vs Demo: The Winner Isn’t Who You Think It Is

Userpilot

As with any Free Trial vs Demo debate, the most immediate answer you can expect is “It depends.”. That is why we would recommend a mix of both a Free Trial and a Demo sales model when you are an early-mid staged company. What You Need To Know About Free Trial vs Demo. What are the benefits of free trial vs demo and vice versa?

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Product Portfolio Management & the Strategic Ripple Effect 8 of 10 – The One Thing That Simplifies Sales Enablement Most

Product Management University

Training salespeople on the customer is far more important than training them on the products (unless account executives do the demos too). Solution consultants can handle the product details.

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Solutions Marketing vs. Product Marketing: One Big Difference

Product Management University

In a solutions marketing model, the star is the buyer’s vision for success. Solution positioning is the buyer’s (decision-maker/influencer) version of a value story, their vision for success. Products play the role of proof points that speak to HOW you’ll help buyers make their vision a reality. What Is Solutions Marketing?

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Why you Should Invest in Relationships With Your Engineering Team

Mind the Product

This sometimes can happen unknowingly, for example when product managers always take on the role of presenting to executives, leading meetings, giving demos, or announcing results. Instead, in my experience, product managers can build trust by allowing others to present results, demo to executives, and share in the glory of a job well done.

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Product Manager Career Path: A Guide for Growing in Product Management

Userpilot

Senior Product Managers are in charge of strategic decisions – they set the long-term product vision and strategy. The Vice-President of Product is a part of the senior leadership team and they are responsible for the overall product strategy and vision across the entire business. Product vision. What is a product manager?

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The Build Trap: How can Product Managers Escape It by Melissa Perri

Userpilot

These are just a few of the questions that Melissa Perri, a product consultant and the author of Escaping the Build Trap , discusses in her presentation she delivered at the Product Drive Summit powered by Userpilot a few weeks ago. Book the demo! Strategy, vision, and strategic intent alignment. What is the build trap?