PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. For growth marketers, use ad and landing page testing to help product marketing by testing messaging and positioning.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

SEPTEMBER 3, 2019

The Nielsen Norman Group are one of the leading UX consultancies and researchers, sharing best practices around the world. We also looked at long term business impact vs short term business impact to see if our quick wins and differentiating solutions rang true. Overall, this was one of the most well-executed workshops I’ve seen.

User Testing 60

User Testing UX Product Research Technical Review 60

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. But they shouldn’t receive the same message about your new feature. Sad but true.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Innovatemap

OCTOBER 4, 2019

Faced with a workforce that can be composed of five generations and the pressure to offer competitive, differentiating benefits packages, companies are creating more personalized offerings and expanding voluntary benefits to meet a broad range of needs and lifestyles, from tuition reimbursement to retirement planning. Data & Analytics.

Data Visualization 40

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 40

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. They blend strategy and creativity in their user-friendly designs.

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Research Software Feedback Software Analytic Tools Reporting Tools 60

Gainsight

APRIL 18, 2022

Ian believes that his journey of understanding rapid growth and change evolution comes from a deep background working as a consultant and within various companies like Sybase and Red Hat. According to Ian, one proactive practice that proved lucrative is segmentation strategies. Ian returned to a message about earning trust. “My

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Data Visualization Technical Advisors Analytic Tools Customer Experience 52

Userpilot

APRIL 30, 2024

That’s just a couple of questions I asked Krzysztof Szyszkiewicz and Jakub Jukowski of Valueships , a leading pricing optimization consultancy. From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. How does it fit into the product-led growth strategy ?

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

DISQO

JUNE 30, 2017

I asked three experienced product leaders and consultants who have all had to confront eager executives about bad product ideas for their best advice on how to navigate these difficult conversations effectively. Below are four lessons I learned from them. Measure the value you’re providing to customers. The aspirational roadmap.

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Weak Development Team Product Research User Testing Customer Feedback 53

Userpilot

JULY 27, 2022

The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Product Life Cycle Marketing Strategies for the Development Stage.

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User Testing Feedback Software Analytic Tools Research Software 98

Revulytics

OCTOBER 30, 2019

In this webinar, leading product development consultant , coach, and trainer Sari Harrison shows how to go beyond conventional metrics to understand whether you’re delivering value to users by helping them make their lives better. My main message is to encourage a shift in the metrics conversations we have. So where do we start?

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

DISQO

JUNE 30, 2017

I asked three experienced product leaders and consultants who have all had to confront eager executives about bad product ideas for their best advice on how to navigate these difficult conversations effectively. Below are four lessons I learned from them. Measure the value you’re providing to customers. The aspirational roadmap.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

DISQO

JUNE 30, 2017

I asked three experienced product leaders and consultants who have all had to confront eager executives about bad product ideas for their best advice on how to navigate these difficult conversations effectively. Below are four lessons I learned from them. Measure the value you’re providing to customers. The aspirational roadmap.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

ProductPlan

JANUARY 17, 2023

Let’s assume that you have established a clear research objective, either an area of inquiry related to your customers’ domain where you’d like to develop some differentiation or a hypothesis you have developed about how your product could improve based on some sort of customer feedback. Finding someone to talk to. Oh, and keep it brief.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Mironov Consulting

MAY 2, 2019

It’s impossible to completely describe every data validation check, option, logical branch, dialog box, pixel placement, error message and workflow without duplicating the code itself. Meanwhile, our competitors are picking their own improvement strategies. Unlike for major hardware, there is no perfectly accurate software spec.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Intercom, Inc.

DECEMBER 13, 2018

What’s your differentiator? It’s quite a unique go-to-market strategy and quite a unique way of serving our customers. With our go-to-market strategy, as you said, we turned the playbook upside down and we’re going from the enterprise to mid-market to SMB. They brought 140,000 employees to the platform.

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Feedback Software Data Visualization Customer Experience User Testing 151

Business of Software Conference

AUGUST 30, 2019

Claire Suellentrop (Founder/CMO, Userlist.io) – Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging from Business of Software Conference. So although it says positioning on the schedule this is going to be about messaging. So messaging is really how you feel fuel for the race. (

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Research Software Messaging Analytic Tools Feedback Software 40

The Product Guy

JUNE 18, 2020

The FBL is plugging directly into customers and should give you intelligence on why the features haven’t been used, how people are using the features you have and your team should be able to make sense of strategy in response. Knowing their differentiating capabilities can help you capture market share away from your competitors. .

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Pragmatic Marketing

MAY 25, 2020

Take a moment and look in your email inbox: It’s likely filled daily with messages of disaster preparedness. Every consulting company is writing about how to cope with the virus, implications and long-term adjustment to the “new normal.” ” We posit a contra idea to consulting firms. You are not.

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Framework Government Entertainment Consulting 91

Pragmatic Marketing

MAY 25, 2020

Take a moment and look in your email inbox: It’s likely filled daily with messages of disaster preparedness. Every consulting company is writing about how to cope with the virus, implications and long-term adjustment to the “new normal.” ” We posit a contra idea to consulting firms. You are not.

Framework 91

Framework Government Entertainment Consulting 91

Intercom, Inc.

JUNE 8, 2021

The pandemic has transformed the way we do business and build relationships with customers – highlighting the need for digital-first solutions and personalized, conversational messaging. Conversational support is the modern way to provide efficient, personal support at scale via messaging-based, context-rich interactions.

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Reporting Tools Technical Review Data Visualization Research Software 222

The Product Coalition

MARCH 24, 2021

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” (Kim Garst, Marketing Thought Leader). Pain Relievers: Here we summarize how our solution addresses the user’s pain points, e.g., our differentiators 3. of Anything. Wiley, 2010.

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User Testing Research Software User Friction Customer Experience 127

Gainsight

NOVEMBER 18, 2019

Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and customer success strategies around the needs and preferences of customers. Read the rest of our CX series.

B2B 8

B2B Customer Experience Data Visualization Feedback Software 8

Product Management University

JANUARY 27, 2017

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. Competition / Commoditization.

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Reporting Tools Data Visualization Differentiation B2B 113

Business of Software Conference

FEBRUARY 16, 2021

Fundraising Strategy and Process. But there’s plenty of land grabs, and all sorts of other strategies. But what’s the general strategy? It’s like, we’re We are an ad server, but we’ve layered on the API and the developer tools is what differentiates us from all these other ad servers, right.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Product Management University

FEBRUARY 25, 2020

Develop a portfolio strategy that mirrors the target customers’ business priorities with supporting product releases that collectively deliver the outcomes via new features and products. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

The Accidental Product Manager

OCTOBER 23, 2023

It’s time to try some new strategies at Peloton Image Credit: Tony Webster The Peloton product managers have had it pretty good for the last few years. Peloton Product Managers Start To Change The Peloton product managers are looking to overhaul the stationary-bike maker’s pricing strategy in a bid to turn around the company.

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Product Management Product Manager User Testing Management 73

Intercom, Inc.

JULY 19, 2021

Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction. Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). What is conversational support? Increased ROI (54%).

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Weak Development Team Reporting Tools Research Software Feedback Software 129

Business of Software Conference

OCTOBER 11, 2023

Special thanks to SafraSofTech and Atomic Abject for opening business here 12 years ago, started InnovateRaleigh Catalyst for innovation and entrepreneurship Didn’t know that there was an entrepreneur community until first innovators’ summit Lots of people showed up!

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Research Software Feedback Software Analytic Tools User Testing 40

Mironov Consulting

SEPTEMBER 23, 2023

Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.  Work CUSTOMER SUCCESS (Integrations/Implementation) This group takes the brunt of a changed company strategy.  They’ve

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Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. So we were very excited about the idea that we could one day stop doing consulting work.

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Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

The Product Coalition

FEBRUARY 26, 2022

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. Then, you can just get on with things.

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User Testing Weak Development Team Customer Experience Customer Feedback 168

UX Studio: Product Management

MARCH 31, 2019

What differentiates San Francisco UX/UI agencies form the rest (if anything). These strategy and UX agencies count among the best kept secrets of San Francisco companies. Over the last few years, the best teams have come to follow a basic strategy of hiring remote teams. Other companies are still learning this new strategy.

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UX User Testing Technical Review Development Team Review 65

eG Innovations

AUGUST 3, 2021

eG Enterprise’s integration with Citrix APIs allows it to differentiate machine failures, user connection failures, unregistered desktop failures, etc. Additionally, eG Innovations maintains local offices and staff in all our SaaS regions to ensure we can provide consultancy, training, and support within region and on-site, if necessary.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Reporting Tools 52

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. So positioning is not the same thing as messaging. April is returning to BoS in 2020! Upcoming Events.

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Intercom, Inc.

MARCH 19, 2020

A key strategy for nurturing a community is to build with people, not for them. Coaches, not consultants. But if you don’t do that – if you don’t differentiate and create standards or aspirational use cases – people are left to guess. Bailey spoke about this in her original conversation with me.

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