The Product Coalition

JULY 30, 2023

When I realized that consulting isn’t a one-time gig for me and that it’s what I want to do moving forward (it was a few months after I started doing it, before the CPO Bootcamp was even created) I immediately understood that I need to up my game in order to build a sustainable business. It’s pivot time.

User Testing 107

User Testing Customer Experience Webinar Consulting 107

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 133

Customer Experience Product Research User Testing Data Visualization 133

Modus Create

JUNE 30, 2021

Transformational CMOs Will Own Product Innovation. We had stated that in 2021, transformational CMOs would own product innovation and leverage omnichannel product strategies to not only understand how they fit in the marketplace but transform customer interactions for the better.

Data Visualization 94

Data Visualization Research Software Reporting Tools Artificial Inteligence 94

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Your role as a product leader is to prioritize between things that are all very important. Anyone can do that.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

FEBRUARY 18, 2023

This is what I tell the founders that consult with me  — that to really solve the problem that they are looking to solve, a tool is not enough. The Product Manager’s Job Is to Think That’s what makes the role so great, and so hard. Tools alone cannot be the answer. Here are a few reasons why.

Data Visualization 132

Data Visualization Customer Communications Feedback Software User Testing 132

The Product Coalition

MARCH 19, 2023

That’s why making sure we define the right product is one of the things we spend the most time on during our programs — in the CPO Bootcamp or when consulting, for example. It also requires an understanding of a much broader perspective than just the product itself. Are you up for the challenge?

User Testing 141

User Testing Framework B2B Document 141

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late.

Product Management 164

Product Management Product Manager User Testing Weak Development Team 164

The Product Coalition

JANUARY 16, 2022

For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an the strategic level that matters.

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

The Product Coalition

DECEMBER 11, 2023

Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop. In order to successfully navigate it, you need to understand how it works.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

DECEMBER 11, 2023

While I was writing this article, one of my consulting clients called me to talk about this dilemma exactly: as their product is getting more mature and allows more functionality, their UX which was something they were super proud of up until now is getting slightly more complex. Do Your Customers Really Want to Pay Less?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

JULY 31, 2022

I remember the joy I had when I first created the ICP (Ideal Customer Profile) of my consulting customers, and the next person who called fitted that profile exactly. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an When you have a profile, test it for a while to see if you got it right. I felt I was onto something.

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 114

Product Strategy Strategy Research Software Product Research 114

Under 10 Consulting

JUNE 6, 2019

Everything else requires leadership. Drucker, American management consultant. In my first job in product management, I was based in DC and my developers were based in California. For this type of organization, I recommend these departments hire product marketing managers who have both product expertise and go-to-market skills.

Weak Development Team 40

Weak Development Team Product Research Reporting Tools Customer Feedback 40

The Product Coalition

JANUARY 21, 2024

Product leadership is such a hard role, one of the hardest. thepaintedsquare from Unsplash As a board member at ProductX  — the largest product conference in Israel — I met last week with a guest speaker to prepare his talk at the upcoming conference. Summaries are a very powerful leadership tool.

Analytic Tools 118

Analytic Tools Data Visualization Research Software User Testing 118

The Product Coalition

DECEMBER 5, 2021

Product leadership is about finding the right business opportunities to accomplish with the right product. I see my consulting customers having to make the exact same decisions. Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable.

Vision 141

Vision User Testing Startups Consulting 141

The Product Coalition

DECEMBER 11, 2023

They don’t always understand either I use this technique a lot in my strategic consulting services. It often doesn’t happen as part of a big meeting where a specific decision is made, but rather in strategic discussions with the CEO, the founders, or the product leaders.

Strategy 78

Strategy Consulting Books Marketing 78

The Product Coalition

MAY 28, 2022

Photo by Kampus Production from Pexels I always try to practice what I preach. When I talk about product strategy, I apply the same methodologies to my own company although my product is not technological. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It’s the only way forward.

Framework 137

Framework User Testing Dashboard Customer Experience 137

Revulytics

AUGUST 8, 2019

So it’s helpful to step back and think: what exactly do we expect of product management? Consultants like me need a quote from Peter Drucker. So here you go: “The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself.”. But where’s the actual product management?

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

The Product Coalition

JULY 2, 2022

When I participated in the live discussions about the same topics, I realized that some of the gaps are due to perspective: So many of the companies I work with (either the few that I am personally consulting to, or among the CPO Bootcamp participants) are startups or scaleups, and only a small number are larger corporations. Stay tuned.

Workshop 115

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