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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

The important basis is the development of a strategy for short- and long-term digital transformation based on business results rather than technology. Future-proofing your business Embracing digital transformation is not just about keeping up with the present; it’s about positioning your business for the future.

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5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

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Motives To Be Met: An Introduction

The Product Coalition

But many, many products are developed without knowing from the start that people want the solution, or even care about the problem. Jobs To Be Done has given us a better way to approach customer development. How do we build and position a product that is nearly irresistible for the people we want to serve? Why does this happen?

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

Major Takeaways: You can’t help others if you’re not in a position to help yourself. Team Up with Sales to Drive Revenue with Kristen Hayer, Founder & CEO at The Success League. But both teams should be working together to drive more revenue than attacking the customer base separately.

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The Analytics Black Hole or The Bottleneck: What’s Stopping you from Solving Your Users’ Pain? + Grab our FREE User Journey Template!

Userpilot

Then, when you finally put together your user journey map and want to optimize your touchpoints and eliminate bad experiences, you can face two barriers: The Analytics Black Hole – Can’t see the forest before the trees. The Bottleneck -Your software developer who is too busy to take on every experiment you want to run.

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Lean UX author Jeff Gothelf on why design must have a seat at the table

Intercom, Inc.

If an organization’s founders aren’t designers and don’t come from a background where well-designed products played a key role in their lives, it can often be the last discipline to be brought onboard the team. On a bad day, a lot more of it got thrown away. My responsibility was to build a design team in that new agile way of working.

UX 179
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The Shortest Product Manager Job Ever!

The Accidental Product Manager

Product managers are generally considered to be valuable members of the product team who work on the product development definition and we can have a direct impact on the bottom line of the product project that we are involved in. Was I a bad person? The New Product Manager Job. For a year and a half.