PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

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PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

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Consulting Technical Advisors Technical Review Analytic Tools 52

Userpilot

APRIL 30, 2024

Marty Cagan is a well-known figure in the product management and technology industry. He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Let’s look at each of his books in detail.

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Analytic Tools Research Software Feedback Software Books 93

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently.

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Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures. What is a product localization strategy?

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Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

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Dear Strategy

NOVEMBER 24, 2019

Dear Strategy: “What is a strategy?”. What is a strategy?”. So, here’s the easiest answer I can give: Strategy is nothing more than a plan to achieve a goal. Take mine, for example. And that, I hope, will set us up more than nicely for the next 100 episodes and beyond! It’s really no more complicated than that.

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The Product Coalition

JULY 30, 2023

When I realized that consulting isn’t a one-time gig for me and that it’s what I want to do moving forward (it was a few months after I started doing it, before the CPO Bootcamp was even created) I immediately understood that I need to up my game in order to build a sustainable business. But when it happened, it immediately led me to action.

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Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. But you need a solid strategy and must pay attention to creating mind-blowing user experiences. Product growth speakers. Product marketing speaker.

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The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.

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The Product Coalition

MARCH 12, 2023

Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. I knew more or less what I was aiming for — for example, I knew that I was not interested in freelancing as a hands-on product leader, but I couldn’t yet articulate it as clearly as I can now.

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The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. I realized this only as my friend and I talked through strategies he might try.

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Userpilot

JUNE 20, 2023

In this article, we've compiled the 10 must-read onboarding books that'll enable you to transform your user onboarding strategies. TL;DR You can try the following books to enhance user onboarding strategies: Product Rantz by Userpilot reveals what to do and what not to do for successful onboarding with valuable insights and humor.

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Onboarding KPIs Feedback Software Research Software Books 93

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. It is your job to make sure the product goes in the right direction, but when you have a strategic debt, the right direction is a very vague term. How would you make the $1M?

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PMLesson's Ace the PM Interview

MAY 12, 2020

Also an ex-Googler, ex-consultant, Berkeley Haas MBA and Cornell alum. In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. Want to learn how to ace the PMM interview?

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Product Marketing User Testing Marketing Research Software 52

Intercom, Inc.

JANUARY 16, 2020

Miro has made the move from product to platform. Like numerous users, I first became aware of Miro via a consultant and this channel has been really important to their growth story. John: Is that where you initially found traction with designers and product teams? Designers are a good example of those and product managers.

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The Product Coalition

DECEMBER 11, 2023

Here are three examples of things you shouldn’t do. Here are three examples of lines you shouldn’t cross, despite the temptation to do so and keep things quiet for a while. They are all based on real stories of product leaders I work with as a consultant or in the CPO Bootcamp , and I’m sure you’ll find them as real as they are.

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Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea. It might not be easy.

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Dear Strategy

NOVEMBER 21, 2018

Dear Strategy: “When studying a competitor, how do you really determine the use case for their product?”. . Corporate terms and catchphrases get thrown about from leader to leader, consultant to consultant, and company to company; many times without any real reference to, or knowledge of, their original context or meaning.

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Mironov Consulting

MARCH 9, 2024

First, some context-free examples to demonstrate the math: If this new feature is intended to drive upsell from our entry tier to a higher-priced tier.   To be useful, Count The Digits and similar heuristics fit into a larger framework where we have strong customer insights and thoughtful goals/strategies/OKRs.

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User Testing Reporting Tools Customer Experience Technical Review 59

The Product Coalition

MARCH 27, 2022

Here are three examples of areas that usually take longer to demonstrate results, but progress happens whether you see it or not. Here are 3 such examples. It was a lengthy process, with quite a few trials and errors, until we found the right strategy. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Accidental Product Manager

FEBRUARY 7, 2022

They also largely sell their products online, and lean heavily on both social media and influencers for marketing, where many of their millennial customers turn for guidance on products. At stake is a share of the global cosmetics-products market, which is expected to reach US$805.61 billion in 2017.

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The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. For example, you might think initially that your solution must be fully self-served, but when you think about it you realize that this is not necessarily the case. Strategy is hard.

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User Testing Customer Experience Product Research Definition 158

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then joined Square, where she led the launch of the Square Stand.

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Userpilot

JANUARY 19, 2021

So in this post, we will debunk some myths around it, show you how to measure it, and most importantly – how to improve it with an omnichannel customer engagement strategy. How to create an Omnichannel customer engagement strategy for your SaaS Wrapping things up. Book a free consultation today. Table of Contents.

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The Product Coalition

FEBRUARY 18, 2023

This is what I tell the founders that consult with me  — that to really solve the problem that they are looking to solve, a tool is not enough. The Product Manager’s Job Is to Think That’s what makes the role so great, and so hard. Tools, for example, can highlight correlations, but not causations. Here are a few reasons why.

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The Product Coalition

JUNE 24, 2020

Photo by airfocus on Unsplash While the product owner role is explicitly defined and included in Scrum, that does not mean it cannot exist following other agile frameworks, just that it is easiest to define when aligned to Scrum. The difference between a product manager and product marketing manager is who they collaborate with, and how.

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Dear Strategy

JANUARY 28, 2019

Dear Strategy: “How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?”. . One now famous example of this theory that is talked about in the book refers to commuters who “hire” milkshakes on their long drives to work. Dear Strategy: Episode 074. ###. But more on that in a bit.

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Framework Strategy User Testing Books 49

The Product Bistro

AUGUST 30, 2016

Written by Brian Lawley, the top man at the 280Group , a consultancy, and training organization with deep product management and product marketing skills and reputations, I was at first put off by how thin the book was. Having considered myself a “power user” of Outlook, I took away some new strategies.

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Mind the Product

SEPTEMBER 5, 2018

When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”. Product roadmaps are overloaded with significance and are a source of uncertainty among product managers.

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Dear Strategy

APRIL 15, 2019

NOTE: This is the third installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I use customer segmentation to help me better understand the target market for my product?”. . Dear Strategy: Episode 083. ###.

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Userpilot

JULY 9, 2021

The Lean Product Playbook by Dan Olsen is a practical guide on implementing the Lean Product methodology based on years of Olsen’s consulting work. New in – Best New Product Management Books in 2021. Product Management Books #1 – Continuous Discovery Habits [NEW! ]. Plot summary. Key learnings.

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Alchemer Mobile

MAY 7, 2020

For example, using the Apptentive Apptimize Integration enables you to use Apptentive Surveys to ask customers who have seen a specific variant of a given experiment about their experience. They create seamless digital experiences driven by insight, strategy, and technology, and design to evolve the way their clients do business.

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ProductPlan

FEBRUARY 8, 2022

What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Timing the release to capitalize on external factors that might bolster attention and interest in the product launch.

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ProductPlan

MARCH 22, 2023

What is a company if not a vehicle for delivering products that meet customer needs? Whether that product is a software application, a physical doo-dad of some kind, or a service like consulting or transportation, or warehousing, every company provides some value to customers in exchange for compensation.

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Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. User persona example. Optimize your marketing strategies. Data is a continuum.

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The Product Coalition

MARCH 19, 2023

But the first thing Twiggle’s founders asked me to do was to decide which product we are going to create with the amazing technology that they have built so far. This required a whole new level of thinking and a deep understanding of product-market fit. And they go far beyond the product itself.

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