The Product Coalition

NOVEMBER 19, 2020

He’s been applying for positions for months and has found it nearly impossible to get an interview. More than many other roles, PM positions tend to have stringent qualifications for desired applicants. There are many people who graduated and were introduced to product management afterward. How do these people get into product?

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Technical Review Product Management Product Manager Research Software 162

PMLesson's Ace the PM Interview

MAY 12, 2020

Also an ex-Googler, ex-consultant, Berkeley Haas MBA and Cornell alum. In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. Want to learn how to ace the PMM interview?

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Product Marketing User Testing Marketing Research Software 52

The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it!

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Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Video and Slides below. Upcoming Events.

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Positioning Fractional CTO CTO Consulting 40

The Product Coalition

AUGUST 9, 2021

I tried the positive angle (“I see you are not happy, so tell me what you want and we’ll figure it out”), but the answers I got were nothing I could work with (“I want to work alone and for no one to ask questions about what I’m doing”). How big is the gap? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Bain Public

MARCH 14, 2020

At Bain Public , we help build roadmaps and innovative products for early-stage companies. How, you ask? As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions. Addressing the Day-to-Day Challenges.

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PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

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Product Marketing User Testing Marketing Technical Review 52

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. Book a Userpilot demo to learn how Userpilot can help you learn more about your users and increase user loyalty.

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Analytic Tools Research Software Feedback Software Data Visualization 97

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

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Positioning Books User Testing Weak Development Team 56

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. How to collect data and build negative personas. Be sure to tag and track these users.

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Feedback Software User Testing Research Software Data Visualization 91

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Julian Dunn is a senior product manager with Chef Software where he.

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Mind the Product

SEPTEMBER 20, 2018

I’ve been constantly surprised at what I don’t know, and have always loved the way that product management has allowed me to keep learning. Moving in this direction has given me a new outlook on how sales has the potential to help with product success (which, let’s face it, is success for the sales team, too). Easy, right?

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User Testing Customer Feedback Customer Experience Product Research 153

The Product Coalition

OCTOBER 20, 2020

Applying the quadrants to develop your career Here’s how to use these quadrants to determine where you currently sit, where you want to be and how to get there. Step 1: Determine your product fit This step is to determine which elements of your role should form the focus of your development plan, and which you should try and phase out.

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PMLesson's Ace the PM Interview

JANUARY 15, 2021

These can be broken down into the following categories: Situational Situational interview questions are focused on how you would perform under certain circumstances while in your position as a product designer. It's during these questions that you can provide past examples of exemplary work in your previous positions.

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Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning.

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Strategy User Testing Technical Review Software Review 212

The Product Bistro

NOVEMBER 25, 2021

A local semiconductor equipment company was seeking a “Product Marketing Manager” for a newfangled super cool microscope to characterize photomasks, and someone they pursued wasn’t interested. I started this blog, and took a few consulting roles. But she pointed them at me. A few hundred dollars at a time.

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Product Management Product Manager Analytic Tools Data Visualization 195

Centercode

JANUARY 22, 2021

A perfected product release leaves customers saying, “I didn’t know I needed this, but now I can’t live without it.” ” Gets positive reviews and increases revenue. There are plenty of solid products that, for one reason or another, don’t sell. They’re listening to their customers.

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User Testing Customer Experience Technical Review Reporting Tools 59

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. Read This First. Read This First.

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Branding Startups Marketing Consulting 52

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. It’s a classic story of what management consultants do,” Chris said. “I

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Userpilot

JUNE 20, 2023

1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week. 70+ product marketing managers and product managers joined the launch event in London last week – which shows the credibility of this book in the industry. on Goodreads.

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Onboarding KPIs Feedback Software Research Software Books 96

The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services.

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User Testing Product Research Consulting Leadership 114

bpma ProductHub

APRIL 30, 2017

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Alyssa Dver is here to deliver some insights in how to achieve that confidence.

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Development Product Management Product Manager Management 150

PMLesson's Ace the PM Interview

JUNE 4, 2020

Applicants for positions at Amazon can expect to be asked a set of questions commonly referred to as behavioral interview questions. Well, you may have already guessed, but they're the questions focused on gleaning info on your past behavior and performance in earlier positions.

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User Testing Customer Experience Research Software Leadership 87

Bain Public

JUNE 4, 2020

So how can an organization increase its odds of success? Getting external support, such as product management consulting, can help establish the product leadership team responsible for nurturing and guiding the product team. What Is Product Management Consulting?

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Leadership Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. How to create a scalable product organization.

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Technical Advisors Product Research Analytic Tools User Testing 115

The Product Bistro

AUGUST 30, 2016

Written by Brian Lawley, the top man at the 280Group , a consultancy, and training organization with deep product management and product marketing skills and reputations, I was at first put off by how thin the book was. I was changing jobs, and had some time to read/hone my skills, and see what I could be missing.

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Books Product Management Product Manager Management 150

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. Poor product-market fit. Ineffective marketing/poor marketing strategy.

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Data Visualization User Testing Analytic Tools Feedback Software 103

Product Management University

JULY 31, 2023

The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. Are Sales Engineers and Solution Consultants the Same? Answer RFPs – mostly the product sections.

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Feedback Software Consulting Engineering Technical Review 130

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

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User Testing Product Management Product Manager Data Visualization 102

Userpilot

JANUARY 8, 2021

This will let you know how well you are truly serving your customers. The good news: having a positive NPS score (0-30) means you are on the right track. You have more customers enjoying your product than hating it. You have more customers enjoying your product than hating it. How to calculate NPS score?

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Analytic Tools Feedback Software Data Visualization Weak Development Team 79

Bain Public

APRIL 28, 2020

You have products that deliver tremendous value for your customers and significant revenue and profitability for your business, but what if everything was about to change significantly, and you had insights into those changes? How would you position your business? Using Market Sensing and Knowledge Creation.

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User Testing Marketing Customer Feedback Data Visualization 52

Amplitude

FEBRUARY 1, 2021

Approach your product launch with this mentality and you can both measure and maximize its impact effectively. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Is it to generate additional revenue from existing markets? Is it to improve adoption?

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Product launches Strategy User Testing Product Research 111

The Product Coalition

JULY 22, 2021

And so we inform them, consult them, involve them. think sales (engineers), account managers, customer success, product marketing. This will make them feel confident about the material and will make sure they know how to position themselves in meetings with customers. The ones who talk to customers for hours a day.

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User Testing Roadmap Messaging Leadership 158

Userpilot

FEBRUARY 24, 2021

How did you end up becoming a product manager? Tell us a few words about your path to product, your career, and your current position as a mentor of product panagers. My path to Product Manager was Engineering -> Sales Engineering -> MBA -> Startup -> Management Consulting -> Product Management.

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Product Management Product Manager Product Research Customer Experience 75

The Product Coalition

JULY 10, 2020

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority.

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Product Management Product Manager Management Management 105

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

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Intercom, Inc.

OCTOBER 8, 2019

. “Content design is a product discipline focused on how to structure and present information” Information architect Abby Covert talks about our job being to make the unclear clear. My colleague Meredith Castile puts it another way: content design is a product discipline focused on how to structure and present information.

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