The Product Coalition
OCTOBER 13, 2022
If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Competitive analysis: “Blue ocean” (Kim, Mauborgne) Don’t get stuck into consulting matrixes. Time goes by, runway decreases. No one has the time to read them.
The Product Coalition
JULY 31, 2022
If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market
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Actuation Consulting
SEPTEMBER 12, 2018
Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future.
Bain Public
APRIL 15, 2018
There are so many articles about the challenges and stresses of being a Product Manager. But this is an article about your CEO’s duty to set a vision, to define why your company exists. For some product managers, the thought of talking openly about the void left by a missing vision statement is paralyzing. He seems busy.
The Product Coalition
DECEMBER 13, 2021
Both product and product strategy should fall in place to make the startup sustainable and help them to grow. The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. Goals: Goals should be S.M.A.R.T.
The Product Coalition
DECEMBER 6, 2023
I recently realized that for founders, I might need to refrain from using the word ‘product’ since they then think about the deliverable while my coaching tackles much more than that. So my recent pitch went something like “I help founders connect the product to the business and the go-to-market.” You are not alone.
The Product Coalition
JUNE 24, 2020
Photo by airfocus on Unsplash While the product owner role is explicitly defined and included in Scrum, that does not mean it cannot exist following other agile frameworks, just that it is easiest to define when aligned to Scrum. The difference between a product manager and product marketing manager is who they collaborate with, and how.
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