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Celebrating Women in CS: 5 Takeaways From Our Power Up Masterclass

Gainsight

Embrace a Consultative Role In transitioning CS from a support function to a strategic revenue driver, Bear emphasized the need for CS members to adopt a consultative mindset. It’s worth taking the time to ensure all teams are in lockstep toward pipeline goals.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. The post When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers appeared first on Johanna Rothman, Management Consultant.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.

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The Shortest Product Manager Job Ever!

The Accidental Product Manager

However, one of those weeks was filled with sales training for a batch of new sales people that had just been brought on. I spent my time during the other two weeks visiting with developers, business analysis, sales people, etc. Blue Elephant Consulting –. That week didn’t really count.

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I think of it as go-to-market consulting. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. My approach is super tactical.