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It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. Turning My Content Into a Product. That was a start.
In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Introduction: What Is ProductDiscovery?
Product innovation is now non-negotiable. In this post, were exploring the conversation we had in one of our Productside Stories episodes this season with Joeri Devisch , a veteran of product, technology, and transformation work at global companies. Now it lives with the product team. Youre not doing the transformation for fun.
Productside | Product Management Courses & Training Breaking the Silos: How Product and Engineering Build Better Together In Season 3 of Productside Stories , we sat down with Guy Gershoni , Head of Engineering at genesIT, for a candid conversation on what it really takes to build great products in todays complex tech environments.
I get asked all the time, “How much time should we spend in discovery ?”. First, it assumes you do discovery first and then delivery second, which is not true. You need to do enough discovery to mitigate unacceptable risk. Now as a discovery coach , I would ask, “How could you have learned about feature B earlier in the process?”
If you’re wondering how to create a feedbackloop in your product, you’re in the right place! In this article, we look at the process of creating feedbackloops step-by-step and share some best practices for product managers to get the best out of user feedback. Want to see how?
What are feedbackloops? How can product managers use them to build better products that your customers will love? That’s exactly what Peep Laja, the Founder and CEO of CXL and Wynter , talked about in his presentation at the 2022 Product Drive Summit ! How to Speed Up Your FeedbackLoops by Peep Laja.
Closing the customer feedbackloop is an important practice for SaaS companies as it’s often the thin line between churn and customer retention. Do you collect feedback and user sentiment regularly and act on insights? Customer feedback is the opinion that customers have after using your product or service.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Laura and her team spend every working hour researching, designing, and experimenting with ways to measure and improve team velocity (while avoiding burnout). Product velocity is about speed and direction.
One of the most common responses I get when I talk about continuous discovery is: “That would never work in my organization.” But after working with thousands of product people and organizations of all kinds, I can tell you that everyone is capable of making progress on their continuous discovery journey. What Is Discovery?
Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. This takes some basic research but tools like Statista can help you quickly gather high-level data. The connection between retargeting and mobile surveys.
How first principles can help you design product roadmaps from the ground up. Product roadmaps are no exception. Creating or even updating a product roadmap can feel like being handed a blank sheet of paper and told you have 60 minutes to write a ten-page college essay on a topic you didn’t study for….
It might be the same core product, but it’s a completely different strategy. Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay.
Customers need online knowledge bases to find answers to questions, to learn more about your product, or to make the process of teaching someone else (like a teammate) a little easier. Difficulty understanding how to use and find success with a product is a top reason for churn. Self-help methods reduce costs.
Guest Post by: Ralph Bautista (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Chris Butler ]. There are several ways to get into Product Management, the majority of folks stumble upon it by choice or because their organization needed to fill that role and you were the best candidate at the time.
Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers. Many brands today may think they build products around their customers based on feedback from a majority, but they couldn’t be further from the truth.
Productside | Product Management Courses & Training Product PickEm 2025: The Ultimate Startup Showdown The biggest showdown in product management is BACK and this time, its all about the most promising startups. Customer Feedback Which tool turns user insights into real product decisions?
The biggest showdown in product management is BACK and this time, its all about the most promising startups. Welcome to Product PickEm 2025 , where the best emerging product tool startups go head-to-head in a bracket-style competition, and YOU decide which ones rise to the top via our LinkedIn polls on the Productside page.
Customer feedback can fine tune your product roadmap. Receiving this feedback and acting upon it quickly can be the difference between an exiting new product or feature, or a project that is stuck in the mud. This approach allows product teams to refine their offerings based on user data.
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). Automation is also streamlining many routine design tasks, allowing designers to prototype and analyze user research muchfaster. Finally, we have user research analysis.
How can product teams leverage the productdiscovery process to create products that satisfy genuine user needs? This article explores every stage of the process and shares some of the best practices that will help product managers deliver delightful user experiences! What is the productdiscovery process?
In-app feedback is also immediate, so you get insight into what’s happening in real-time. This allows you to quickly make changes, pivot your product roadmap, and improve the customer experience before customers move on to your competitors. Why you should be collecting in-app feedback. Examples of in-app feedback collection.
Today, Wes teaches a popular course on executive communication and influence. Through her course and one-on-one coaching, she’s helped thousands of operators, founders, and product leaders master the art of influence through clear, compelling communication. Lenny may be an investor in the companies discussed.
In-app survey questions can be one of the most effective tools when running productresearch. But crafting surveys is a bit of a work of art. But crafting surveys is a bit of a work of art. Benefits Best Practices for In-App Survey Questions 31 in-App Survey Questions You Must Ask Your Users How Userpilot Helps.
On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers. In order to move the needle, you need to listen—and we mean really listen—to customer feedback.
What’s product ideation? In the article, we look at the stages of the product ideation process and popular ideation techniques a product manager can apply. We also explore different ways of collecting user feedback to inform the process. This reduces the chances of building a parity product and drives product retention.
What are UX surveys and when should you, as a UX designer use them? Conducting UX research and analyzing customer feedback helps you stay relevant to your customers and drive retention. In this article, we’ll look into different types of UX surveys and equip you with the knowledge and best practices for conducting one.
In one of the keynotes of this year’s MTP Engage Hamburg, Johanna Kollmann reviews established system thinking concepts and applies them to the world of today’s product management. And luckily product managers don’t need to start from scratch! Changing the Rules of a System. Changing Mental Models by Setting the Right Goals.
Any savvy SaaS owner or product manager should have a roster of productsurvey questions to draw from when gathering valuable data. What better way to gather customer feedback ? TL;DR A productsurvey is a tool used by companies to gain valuable insights from customers in a structured way.
Over the course of the year, I reread that post at least a dozen times to help me stay focused on my priorities. Doing one of my favorite things—presenting at Mind the Product. My goal is to continue to refine a structured and sustainable approach to continuous discovery that is grounded in research and practiced by hundreds of teams.
5-step process The Jobs to Be Done (JTBD) is a powerful tool in product design that helps teams focus on understanding the needs and objectives of their customers rather than just the product itself. Here’s how to use the JTBD framework in product design: [link] 1. Why do they want to use your product? Who are they?
Customer interviews are one of the most impactful activities a product team can do. Customer interviews are one of the most impactful activities a product team can do. Well, when I ask you if you would use my product or service, two things happen: You want to be nice to me. You can learn more about assumption tests here.
With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. Create a customer feedbackloop. Quantitative data is meaningful.
As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. Its about building a repeatable system that drives discovery, boosts engagement, and keeps users coming back. But your metadata only gets you discovered.
What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers? Lesson 1: Understand the Problem You’re Trying to Solve with ML.
Guest Post by: Chirag Madnani (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Shobhit Chugh ]. I applied to The Product Mentor program to become a more well-rounded product manager. None of these should have been breaking news to me as many product managers navigate through each of these on a day-to-day basis.
When you design and build a product, it is important that you regularly demo completed work with the team and key stakeholders. In Agile software development, so-called sprint demos are a key part of every iteration, but whatever product you’re building, be it an app, a website (or even a physical product), demos can be incredibly valuable.
Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit. How is it different from other kinds of innovation?
Most companies spend huge budgets creating content to get people to sign up to their product. But once a customer signs up, it’s left to a handful of badly written FAQs to help people get the most from the product. It’s no wonder up to 60% of users who sign up for a free trial use a product once and never come back.
By now, marketers and product owners in every space understand the importance of listening to their customers. Being available to gather and respond to customer feedback is becoming more the norm for most companies, but it doesn’t mean it’s getting any easier to take on alone. Feedback Should Drive Your Product Roadmap.
What is an MLP product? With its build fast and fail fast approach, it helped many adapt to constant feedbackloops and quick iterations. The MVP then started to gain a pretty terrible reputation in the product world and gave way to the new cool acronym in town: the MLP product. Enter the MLP product.
As a product manager, it’s easy to get caught up doing the wrong job. With so much time and energy going into shipping great products, the project management demands of it all often create a center of gravity that’s hard for even the most veteran product managers to escape. That’s the product manager’s job.
Every product design project is a bit like climbing a hill. This is a story of climbing uphill for Product Tours , our recently launched onboarding tool. It is a story of how we went from a broad problem to a validated concept through various twists and turns, and how we used feedbackloops along the way to course correct our approach.
The Software Development Life Cycle provides a practical framework you can apply to your product and improve your processes. With the support of the SDLC, You can track and control your calendar, and increase productivity and speed of development. The first step is of course Planning, so let’s get to work.
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