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Ask Teresa: Does the Engineer in the Product Trio Need to be the Tech Lead?

Product Talk

Ask Teresa: Does the engineer in a product trio need to be the tech lead? In the past, I’ve sometimes used language like “design lead” or “tech lead” to refer to the design and engineering members of the trio. So let’s take a closer look at what I mean by the term “tech lead” and how you can apply this to your own team.

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.

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Assumption Testing: Everything You Need to Know to Get Started

Product Talk

A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Applying Proto-Strategy to Product Management

The Product Guy

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). The idea is to treat the strategy as a prototype that will undergo many iterations and testing. Pillars to a Proto-Strategy.

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The Product Interview?—?A Technical Exercise

The Product Coalition

A Technical Exercise In this post, I’ll offer my idea of the sort of technical abilities expected from a product manager. But is a surprisingly small amount of materials about the technical aspect of PM work. The Product Interview?—?A This can be highly useful for hiring managers, as well as for PMs planning their roadmap.

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Tools of the Trade: A Look at Optimal Workshop’s Discovery Tech Stack

Product Talk

Like many aspects of continuous discovery, there’s no single right way to build your tech stack. Although I wouldn’t claim that every team interacts with customers on a weekly basis, over the course of a year, each product squad would generally be involved in at least a couple dozen customer sessions,” says Rebecca. Tweet This.