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7 Key App Marketing Strategies

Alchemer Mobile

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must. This is a huge missed opportunity.

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How to Wow a Customer and Win Their Loyalty [With Examples]

Userpilot

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

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Customer Success, Jobs To Be Done (JTBD) and Quantifying Customer Value

Product Management University

Quantifying customer value can turn the “what have you done for me lately ” question into a productive conversation that results in higher renewal rates and higher sales of add-on products/services. If you’re a customer success manager, it’s a familiar scenario. The time for renewal is fast approaching on one or more accounts.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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How to Use Customer Feedback for Business Growth

Feedback is the breakfast of champions.” - Rick Tate. Customer feedback is a crucial element of every product-led growth company: it helps product managers prioritize, build, and sustain their products while working towards business growth. Customer feedback by product lifecycle.

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The Customer Experience That Matters Most

The Product Coalition

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. One time, a friend of mine invited me to a party that was about to happen the next day. But the party was a one-time opportunity and I didn’t want to miss it either.

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How to Scale Customer Success with Digital Customer Education

Gainsight

For SaaS companies in 2023, it simply isn’t possible for Customer Success Manager (CSM) headcount to keep pace with business growth. That means self-service resources that guide customers through onboarding to fast value realization have become table stakes, for both low-touch and high-touch CS models. Let’s dive in.