Johanna Rothman

FEBRUARY 13, 2024

I use the ideas of experiments and finalization to decide what to ship and when. However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. Not the customer and definitely not the organization. I use that feedback to build more MVPs.

Customer Experience 86

Customer Experience User Testing Feedback Software Workshop 86

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Take market requirements for example. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

The Product Coalition

OCTOBER 9, 2023

Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level. Yet, time and time again, we hit a wall. It fails to deliver valuable insights, game-changing ideas, or even just a decent overview of what users need.

User Testing 110

User Testing Data Visualization Customer Feedback Customer Experience 110

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Product Management University

OCTOBER 11, 2023

Let’s start this discussion of integrating business processes vs. products with the spotlight on pre-sales, sales, and customer on-boarding since they bear the brunt of the ripple effect. You’re in the throes of the sales cycle and it’s product demo time. Ideally, it can be quantified in a short period of time.

Product Research 130

Product Research Feedback Software Differentiation Management 130

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 110

Education Marketing Weak Development Team User Testing 110

Imaginary Cloud - Design

AUGUST 19, 2021

Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. To create an optimal user experience. Market Research vs Design Research. ? User Research. ? Market Research vs Design Research. Market Research.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. It’s a logical question but the answer is a definitive no.

Product Management 246

Product Management Product Manager White Paper Management 246

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Usersnap

JUNE 24, 2019

Customers today want more from brands. They look beyond the products and, recently, the focus on customer experience has become more accentuated. Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important. Learn more about customer-centric approaches.

Customer Experience 76

Customer Experience User Testing Customer Feedback Differentiation 76

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. And that, by definition, will allow them to be more effective. ” Similarly, a product strategy is NOT a marketing plan.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Feedback integration catalyzes continuous improvement, data-driven decisions, and the creation of exceptional user experiences.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Product parity definition.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? My answer would be yes, definitely. Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. Here’s why. Convenience Bias.

User Testing 105

User Testing Customer Feedback Feedback Software Marketing 105

Userpilot

DECEMBER 13, 2021

Many SaaS businesses confuse adoption with user acquisition. In this blog, we’ll explain why, and how you can get more of your users adopting your product – becoming long-term, stable, and profitable customers. SaaS businesses don’t just need to acquire new users. That can be a fatal mistake.

Research Software 98

Research Software Feedback Software User Testing Customer Experience 98

Intercom, Inc.

JULY 29, 2020

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. Differentiating storytelling and personality in content is key for a few reasons.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. I’m in for experimenting with different content formats. Ideally, this wouldn’t be a conflict.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? Focus on customer experience. Organizations have turned to customer experience to stand out.

Education 52

Education Customer Experience Data Visualization Advertising 52

Lenny Rachitsky

APRIL 9, 2024

Why: The best operators in the world are too busy doing real work to have time to write publicly or explore the newsletter or podcast life. How it works: This is a paid fellowship lasting three months (you’ll be paid $30,000), limited to three people, beginning in July (although timing is flexible). People stuff!

Data Visualization 119

Data Visualization ChatGPT Research Software Product Management 119

Alchemer Mobile

JULY 16, 2019

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. More importantly, note that they are using various digital platforms to adapt to dynamic times.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. Is that where the user appetite is?

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Haines-Group

OCTOBER 30, 2023

I know… The Problem The prioritization process is usually based upon opinion, customer anecdotes, or the loudest voice in the room or, instead, upon “objective” criteria which flux according to opinion, customer anecdotes, and loud voices. WSJF Weighted Shortest Job First is similar to RICE but adds a time factor to its calculation.

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

ProductPlan

JANUARY 17, 2023

Successful products solve customer problems. The key to product success, then, is simply to understand those problems, and the obvious way to do that is to talk to customers, right? There are all kinds of ways to make mistakes when seeking input from customers: You can talk to the wrong ones. You can talk to too few. Why bother?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Userpilot

APRIL 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core feature). What Are User Engagement Metrics?

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

UX Studio

MAY 30, 2023

Building trust is a complex process that takes time and grows from a dynamic relationship between two parties. It is through design that we communicate with our users, either in proper words or with visual clues. Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty.

UX 96

UX Reporting Tools Research Software Data Visualization 96

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. But what do these words really mean?

Marketing 59

Marketing User Testing Research Software Product Research 59

BrainMates

FEBRUARY 12, 2020

What Is A ‘Market-Driven’ Product? As a product manager, I love the words ‘market-driven’ They have purpose and connotations of real market intelligence. ‘Customer-centric’ sits in the same bucket. What is a market-driven product? What is a market-driven product? By ADRIENNE TAN.

Marketing 52

Marketing User Testing Research Software Product Research 52

Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. Gant charts, time tracking, segmentation of users by department — all features he wants.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Mind the Product

SEPTEMBER 16, 2019

This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If This focuses on answering three questions: Who is the customer? A product is more than the pixels you deliver to the screen, it’s how your product is marketed, sold and supported. 2: Everyone Talks to Customers.

User Testing 121

User Testing Product Research Data Visualization Customer Experience 121

Johanna Rothman

MARCH 14, 2024

But line jobs offer value that can result in something the customers can use , which means those jobs offer some sort of net revenue increase. Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value. Problem space is a customer (outside) orientation. Industry expertise.

User Testing 99

User Testing Agile Banking Consulting 99

Intercom, Inc.

JANUARY 28, 2019

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Marketable – be attractive enough to differentiate itself from competitors. Justifiable – demonstrate its value as being greater than its cost (time and money) to the customer.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. The Creative Cloud was a definite risk.

User Testing 85

User Testing Product Research Marketing Research Software 85